How to Improve the User Experience of Your Website

Posted on Posted in internet, website

In the online environment, the website is the home of your business, there users and potential customer will find information about your activity, experience, and contact details. So no matter the profile of your company it's important to have a website, in order to have an online presence. Unfortunately, due to the large number of websites and blogs, online competition has become fiercer, and it's not enough to have a website, you need to have a website which stands out from the crowd.

Below I'm detailing some tips and tricks which can improve the user experience of your website:

1. Design

When designing your website use CSS base layouts, instead of table based ones. CSS is an acronym for Cascading Style Sheets, and allows the separation of the content from layouts, fonts and colors elements. Not only that this improvements content accessibility and offers more control and flexibility, but CSS is supported by most Internet browsers. For you this means more traffic and for users smaller waiting times, as the CSS designed pages load faster, thanks to the less bandwidth use.

2. Colors

I trust that color plays an important part in attracting users towards your website. Choosing a color is the first step in building up a brand identity. Think of a big brand name, for example Apple, Microsoft, Lacoste, etc., they all have a clearly defined color, which is easy to recognize. Of course you may not come up with a new color, while the existing ones have been used time and time again, but this does not mean that you can not use a certain color or colors to your best advantage. Visit the websites of your competition, and then select a color that reflect best what you have to offer and especially your attitude.

3. Feedback, feedback and more feedback

It's highly important to allow your users to express themselves (the contact page of your website can include this). Not only that they'll get to say what you like or do not, but you'll get important feedback. Giving feedback is an important part of the communication process, so why not enable it?

4. Intuitive navigation

Because usually a site has more pages, navigating from one page to another should be as intuitive as possible, in such a way that the user does not get lost. Of course, it's highly important that your site includes a page with the site's map, and if possible a search tool.

5. Browsers compatibility

Competition between browser has become pretty tough laTelly, and Mozilla, Google and Microsoft have hurried to increase the number of versions of their browsers. Before making your website compatible with a certain browser, it's important to make a research and see the browsers and the versions that your users are employing. You do not need to make your website compatible with all browser and all versions, but at least with the most popular ones used by your customer. Once you've done this, verify that the images and …

Research is the ABC of SEO

Posted on Posted in internet, seo, website

I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of SEO and how search engines are ranking your site, but many of these 'SEO / Internet marketing gurus', offering 'rank me quick' solutions are focusing too much on the content distribution and link generating.

What ever happened to good old fashioned keyword, competitor and online market research? – the phrases that you choose to optimize your site for, assuming that you achieve high search engine rankings for them, will form the foundation of your social media campaign – giving it a focus … so spare some time for the research and don ' t put the Social Media cart before the SEO horse!

It is essential that you know who , what and where your competitors are – both on and offline, in order to make informed decisions regarding the online marketing of your website. You will have an idea of ​​the 'primary' key phrase that relates most accurately to what your site is about, this may or may not be the best phrase to target (but I do like to cover that in a later post), however for the purposes of this post just go with one that springs to mind.

Your Competitors

Who – You will have an idea of ​​who you think your competitors are, but are they competitive for the phrase that you want to target? Make a search for the keyphrase that you have chosen – which site is in position 1 in Google (the gods of search) ?, is it the site that you thought would be there?

What – What is the site 'selling'? Is it the same products / services or similar to yours? and what sets you apart in terms of unique selling points? What levels of functionality does the site have, in order to engage the user? and what call to action, offers and other 'communication' methods are on the site?

Where – is the business local to you or is it a national company? maybe is not even a business in Scotland! Consider where your target markets would use this site to buy something that you can provide.

With all these things considered, you can then begin to look at the competitiveness of that phrase (there are various tools available to help you here) and whether your budget and SEO skills allow you to compete in this 'search space'. If so, begin to look at what value that top site has, domain age, number of inbound links, how the on page optimization has been performed etc., then you will know whether:

  • a) this is the right search phrase to target
  • b) what your site must include and how much work is involved to rank for the phrase
  • c) the potential return (in £ 's) for a page 1, position 1 ranking