Does your business have an active digital pulse? Or is it in need of a
pacemaker? Important questions. Here is another … how do your site visitors and
potential customers view your site?
A Website presence has become standard operating procedure for any business
seeking to reach a wider audience, enhance marketing and advertising efforts,
stretch marketing budgets, make strategic affiliations, or network and interact on a
national or global scale. Once your business site has been designed, built and set in
motion, the fun begins. And the name of this game is SEO (Search Engine
SEO is a vital part of Website marketing. Think of it as the foundation on which to
build your promotion and advertising campaigns. Without effective SEO, your site
will be buried in the obscurity of distant search engine listings. With a good SEO
foundation and practices, your site will gain an important position in the big
search engines and your customers, new and old, will find you with minimal
As good as rank position may sound, keep in mind that the search industry is
always evolving, and lists / rankings have to be viewed and worked regularly.
Online marketing and SEO experts all agree that submitting a site to search engines
for listing is only the beginning.
Once the Meta data has been completed (the development and placement of
keywords in the HTML Meta tags on your site page files), you can begin a regular
marketing plan. Part of this plan should include staying aware of any changes that
the major search players are going through.
A solid marketing plan will be different things to different people. There are low
cost Web-only strategies that utilize press releases, link or banner exchanges,
affiliate programs and providing free content, such as e-books or industry
information. These can take a little longer to get results, so where money is saved,
time involvement becomes crucial. For faster results, there are pay-per-click
programs and various online paid advertising. And for those businesses that seek
local and offline clientele, there are magazine, newspaper, radio and TV ads. But
whatever the methods chosen, all marketing comes back to your Website. The ideal
scenario allows you to keep close and accurate track of all your efforts, know the
success or failure of campaigns, and learn user response through the activity on
your Website. Too many businesses underutilize their Websites, wasting a highly
Basically there are two avenues of marketing, and they should both lead back to
your Website – site-specific online advertising, and outside advertising that brings
people to your site. Therefore, successful marketing requires that you really know
your site visitors.
What do your potential customers see when they visit your Website? What invites
them to move through your site? What compels them to make a purchase, or sign
up for the newsletter? To be successful with your marketing, you MUST know your
It really is not as difficult as it sounds. With the growing awareness …