YouTube Marketing – Can It Take Your Brand to the Next Level?

Posted on Posted in internet, seo, website

Online video is virtually dominating the internet, and businesses are striving to keep abreast with this trend and promote their brand. YouTube is a great platform that businesses can effectively utilize to promote their messages. It is important to be aware that most people visit YouTube for the primary purpose of entertainment and therefore businesses must create and publish YouTube videos that are entertaining enough.

Video marketing has been adopted by many famous brands such as Sony Mobile and Jamie Oliver’s Food Tube, which are taking advantage of YouTube’s mammoth audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your outreach and attract more number of customers. Let us consider how YouTube fits into an effective search engine optimization plan.

YouTube Marketing for Business Success

Video SEO based on YouTube analytics essentials, can play a solid role in deciding the success of your marketing strategy. According to this report that quotes Chris Clarke, chief creative officer at DigitasLBi, the agency that produces YouTube content for Sony Mobile, YouTube remains the biggest and best video site on the web. However, brands aren’t leveraging YouTube talent in the best way. Brands need to provide content that operates in the ways YouTube and its communities operate. Only then can they make the best of YouTube marketing.

Though challenging, businesses can choose from the many promotion options available on this popular video channel. Pre-roll ads that run before videos and are skippable can be created. This is an economical option since the advertiser needs to pay only when someone watches the ad for at least 30 seconds. There is also the option of buying ads that appear at the bottom of the screen during video or buying display advertising on the site.

Here are some reasons why you need to consider YouTube marketing.

  • Absolutely free and easy to upload your video in YouTube and share it with others.
  • No need to spend on web servers to store your video, as it is possible to host it directly through YouTube.
  • YouTube easily accelerates the broadcast of the video and helps to reach out to a massive crowd.

Find the Perfect YouTube Tool

YouTube provides powerful tools which you can use to create excellent content, share content, build a strong fan base and effectively market your brand.

  • YouTube Capture: This enables you to create movies on the go, capturing every moment. You can record as many clips as you want and any number of clips can be stitched together. Moreover, you can trim and reorganize the clips conveniently from your phone and even add a soundtrack that you prefer either from your own music library or from Capture’s audio library. Upload your video to YouTube and simultaneously post to all of your social networks.
  • YouTube Video Editor: This is another valuable YouTube tool that can be used to enhance your uploaded videos in your web browser. You can combine videos,

What's New in HTML5 for SEO?

Posted on Posted in seo

HTML 5 is XML based presentation language used on World Wide Web for structuring and presenting content. Visual and audio elements are easier to code in HTML 5 and less time is wasted writing JavaScript for animations. HTML 5 has many new concepts which will be more beneficial to Web Developers and Designers. Web designing done with the help HTML 5 will make them very independent and they will not have to do more coding overall as there is no need of scripting for validation.

HTML 5 has introduced new HTML tags and a new feature of page segmentation which now with HTML 5 Web Design allow applying page segmentation. These new HTML tags are used to segment a page from different elements which will affect SEO practices.

We will see how these new HTML tags affect SEO work:

Article tag can be used in article which makes HTML code clean and reduces use of tag which basically separates segments of the article. This leads to increase in rank in search engine with the use of on-page Search Engine Optimization.

Due to use of Section tag each section of the content of the article can be separated which gives the benefit of different HTML heading for each section.

A new Header tag is most useful for SEO practice as it gives lots of flexibility. It is very much similar to tag but it has lots of stuff like H 1, H 2, H 3 elements, whole paragraphs of text, hard-coded links, and other information. Footer tag is also useful to store some important information which can be useful for SEO.

Nav tag is the most important tag from the SEO point of view as it can be used to identify a collection of links which are on other pages.

These are only some of the new tags introduced in HTML 5 which will be advantageous for SEO practice in some way. …