Information Technology has never been more affordable. Small businesses can now take advantage of technology that will help them level the playing field and compete with larger companies, even on a global scale. Yet, the costs for small businesses that compete with you have come down too. How do you use IT to gain a competitive advantage?
Business leads – IT follows
1. Use IT to provide value to your customers
If IT does not add value for your customers, what's the point? Technology should allow you to either, lower costs, provide better customer service, or develop new products and services your customers need. If deploying new technology does not do one of these, do not bother.
2. Do not buy more complexity than you need.
Efficiency is found in simplicity – fewer moving parts. Do not buy feature laden software if simple software gets the job done. However, you … Read More
Every business, including an auto dealership, wants its business website to appear in top search engine rankings when people search for their products. In order to get into top results, they need to optimize their website's visibility on search engines. Unlike the PPC advertising, which is for short-term, SEO is a long-term strategy that can improve your business' online presence.
In this article, we will know how SEO marketing strategies benefit auto businesses.
Improve organic search listings: The main purpose of SEO is to make your business rank well in the search engine result pages (SERP). Having said that, it's not as easy as it is the case with PPC. A SEO strategy involves various critical factors that when made work together improve your organic search listings. Improved organic search listings result in increased visibility, reliability and higher traffic for your website.
Drive relevant traffic: Keyword research is the main … Read More