You would have realized there are several ways of earning money on the Internet. There are many Internet marketing online courses that teach you how to do it. It ranges from making profit from eBay, Google AdSense, Pay Per Click online advertising, email marketing, to running blogs, drop shipping, social media etc.
One that has been for a while and is getting more and more interests is affiliate marketing. Although there are many courses around, there are only a few decent quality Internet marketing online course programs today that offer a real value.
There are several aspects of Internet marketing you need to learn to become an expert in affiliate marketing. Getting yourself familiar with four basic pillars of Internet marketing is a must. Most Internet marketing online courses will focus on these basic steps in one way or another. If you implement these steps in your affiliate marketing endeavour, you are guaranteed to succeed.
The four basic pillars of affiliate marketing are:
- Research a NICHE market – The most important!
- Find the product/service
- Get quality traffic
- Conversion: translates traffic into sales
This article is going to focus on the first and most important step: Find a niche market. This step is so important there are tens of thousands of Internet marketing online courses and products dedicated solely on this.
Two most common questions asked and discussed in Internet marketing online course are “What is a niche market?” and “How do I find a niche market?”
A niche market is a smaller, specialized & profitable market, which is a subset of a larger mainstream market, on which the need of a specific product/service is particularly strong.
Let’s take a look at this example:
Pearl Izumi Cycling Short
Pearl Izumi Attack Cycling Short
‘Sports’ is not a niche market because the category at this level is too broad. If you are to target this you will get lots of traffic, but it is not quality traffic and will not convert as well. It is also very difficult to get your product listed on the first few pages of Google (or other search engines) as they are millions of web pages targeting the keyword ‘Sports’, hence the high amount of competitors.
If we dig down to a narrower category like ‘Cycling’, the amount of web sites competing for that keyword is much less, even though the quantity is still in millions. Having narrowed the search down to ‘Cycling Apparel’, then to ‘Cycling Short’, and if we know of a particular brand, to ‘Pearl Izumi’, we end up with a much more targeted niche. When you are targeting at this level, you draw in quality traffic. From our example, the niche is ‘Pearl Izumi Attack Cycling Short’.
Once you’ve found a niche, you need to find out the number of competitors and its market demand. One way is to use free tools from Google. While we are on the subject, when you are searching for a …