How to Harness the Power of the Internet

Posted on Posted in internet, seo, technology

Just a few years ago, internet access was seen as being a very exclusive source of communication and entertainment: it was hard to find it domestic situations and it was more likely to be found at workplaces and educational establishments, such as schools, colleges, universities and libraries. But now, just a short time later, the online world has grown significantly and you can do just about anything online, from sending emails, to making phone calls, to finding out specific information about a certain subject, to buying everyday essentials, such as food, drink and clothes. But what are we using the internet for? And can we harness our existing knowledge and skills of the online world in order to create a greater understanding and a better use for the online world?

While what people use the internet for can vary wildly according to location, interest and access to the internet, but some of the most common uses include: reading news articles, and keeping on top of the news, connecting with friends and relatives around the world , and buying products, such as clothes, furniture and anything else you can imagine from the comfort of their own home. However, the internet is probably one of the fastest-growing and most popular tools we have in the world today, it's constantly changing, with new sites and new adventures cropping up everyday, so how we deal with something that will be one thing one day and another thing the next?

The answer is, you've got to keep on top of what's going on in the online world, and there's a number of ways that you can do this, such as finding work in the online industry, and as this is a growing and very successful industry, it may not be so difficult to do, or doing your own research and keeping an eye on some of the best industry blogs, such as Google Blog, and technology news sites, like BBC sites. Get into social media if you haven; t already, get a Facebook account, a Twitter account and see what news stories you can find. In many cases breaking news stories will appear on sites like Twitter first because the public will be able to spread news stories fast via this medium. Companies will also release new stories on Twitter, such as the latest Apple releases and the like, so keep ahead of the news sites, and go direct to the source for news and information.

The internet is a very powerful communication tool, and as it was originally designed for sharing information, it stands to reason that it's still used as a communication tool today. So start teaching yourself about this tool, find out it's trends find out its weaknesses and see if there's anything that you can do to improve your browsing experience, you never know, you could create the next big thing online. So do your research, get an understanding of the internet, how it works, look at certain discriminals such as …

SEO Techniques to Promote Your Nonprofit

Posted on Posted in seo, website

SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to place higher than other nonprofits with the same name or in the same arena.

Take a quick test: Google these three search terms: your organization's name, your organization's name and city, and your organization's field and city. For example, "Tampa Humane Society," "Humane Society, Tampa FL," and "animal welfare Tampa FL."

Where did your organization rank? If you do some proper SEO, your site should appear at the very top of the search rankings, or at least the top 5. If your SEO efforts are lacking, your site may not have even appeared on the first page. We have seen several nonprofits which websites are outranked rather severly, even by newspapers that wrote a single article about the organization. Obviously this will not do for nonprofits that are trying to increase pledges through their online efforts.

One SEO technique for nonprofits is to publish your newsletter on your website. The easiest (and best) way to do it is to publish each individual article as a blog post. This helps your SEO by giving additional content for the search engines to find. The more content you create, the better your search engine performance. You can still publish your newsletter, but recycle the content and use it in more than one location.

Another option is to publish the entire month's newsletter on an a separate web page. This will keep each article on one page, which will make it easier for your web programmer, but will not give you as many SEO benefits as the blog option. Remember, good SEO is based on frequency and recency, meaning update a lot, update often. If you can republish your articles as blog posts, you will have better SEO results than if you publish a single page newsletter.

Another SEO technique is to purchase a domain name that includes your field and city. This is one of the best ways to improve SEO rankings. Get a unique, local domain name – "TampaAnimalWelfare" or "TampaFloridaAnimalWelfare" – and create a single page with basic information about your organization, with links back to your main website. Be sure to use keyword-rich content in order to win the searches for that particular term. By creating a microsite like this, you can have a powerful backlink to your main website, which improves its rankings.

If you have offices in more than one city, use this technique for each city, county, and state. Or if your field can be defined by many different terms – animal welfare, animal protection, animal care, animal shelter – then use each term with your city. The more pages you can do this with, the better your search engine placement. You …