How to Harness the Power of the Internet

Just a few years ago, internet access was seen as being a very exclusive source of communication and entertainment: it was hard to find it domestic situations and it was more likely to be found at workplaces and educational establishments, such as schools, colleges, universities and libraries. But now, just a short time later, the online world has grown significantly and you can do just about anything online, from sending emails, to making phone calls, to finding out specific information about a certain subject, to buying everyday essentials, such as food, drink and clothes. But what are we using the internet for? And can we harness our existing knowledge and skills of the online world in order to create a greater understanding and a better use for the online world?

While what people use the internet for can vary wildly according to location, interest and access to the internet, but … Read More

SEO Techniques to Promote Your Nonprofit

SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to place higher than other nonprofits with the same name or in the same arena.

Take a quick test: Google these three search terms: your organization's name, your organization's name and city, and your organization's field and city. For example, "Tampa Humane Society," "Humane Society, Tampa FL," and "animal welfare Tampa FL."

Where did your organization rank? If you do some proper SEO, your site should appear at the very top of the search rankings, or at least the top 5. If your SEO efforts are lacking, your site may not have even appeared on the … Read More