Comparison of PPC and SEO Optimization

Lots of journalists, pundits and 'experts' online say that search engine optimization (SEO) is free. However this is not true. Whilst it will not necessarily cost you much money, implementing SEO in the right way will consume time and effort on your part. That said, SEO done right will deliver far more benefits, consistently and over a much longer term than you will get through alternative search engine marketing (SEM) and other online advertising techniques.

When your site is receiving 'free' hits and traffic from organic search engine results, and links on other websites, there is not much need (in many cases * no need *) to spend additional dollars on pay advertising. SEO done right therefore, will save you money. PPC and other marketing campaigns will usually work only while you are paying the provider. SEO on the other hand carries on working long after you stop investing in … Read More

Mastering Your Future, Or a Brief Introduction to Internet Marketing – Part I

If you're like most of the billions of people in the world, you think of "work" as the place you go five days a week, 8.5 hours a day. There's a commute, traffic, a boss you do not like, coworkers that are unhelpful, and a MOUNTAIN of stress. I'm sure you've thought "Work is lousy. The next day you get back up and go back to work.

Let's say that work becomes so much, and you decide that you're going to fire your boss, get a new job, and grow rich … the only problem is, you do not have any idea what job market you're headed for, or what kind of job you're going to try to get. Using your handy internet connection, fueled by coffee, you head to on over to Google, and start a late night of investigating jobs. By the end of the night, you've found … Read More