Comparison of PPC and SEO Optimization

Lots of journalists, pundits and 'experts' online say that search engine optimization (SEO) is free. However this is not true. Whilst it will not necessarily cost you much money, implementing SEO in the right way will consume time and effort on your part. That said, SEO done right will deliver far more benefits, consistently and over a much longer term than you will get through alternative search engine marketing (SEM) and other online advertising techniques.

When your site is receiving 'free' hits and traffic from organic search engine results, and links on other websites, there is not much need (in many cases * no need *) to spend additional dollars on pay advertising. SEO done right therefore, will save you money. PPC and other marketing campaigns will usually work only while you are paying the provider. SEO on the other hand carries on working long after you stop investing in it, provided that it is content centered SEO.

For many sites on tight budgets (despite all of them?), Correct and effective SEO can be the difference between survival and death of an internet business. Because of this, it really is worth spending some time and effort in the planning and development stages of your website, to build SEO into the DNA of the site's design and architecture. This will only pay dividends in the long term.

Adopting SEO from the beginning and as a central component of your online strategy will make many other things easier in the long run. When your web designers, your technical team, and your marketing department are mindful of SEO in all their decision making, the rewards you will get from SEO will be many times more than if you only try to implement SEO as an afterthought.

Below is a summary of the pros and cons of PPC and other search engine marketing strategies.

PPC Advantages:
* Can provide immediate traffic from the second you start the campaign
* Is easier to start up, with most search engines providing you tools
* Is easier to manage because you can just turn it off and on

PPC Disadvantages:
* Can become very expensive very quickly, particularly for expensive or popular keywords with low conversion rates
* In placements, the top positions will go to those advertisers paying the most
* There is not much trust in PPC as there is in organic results
* Once you stop your ads, the visitors stop coming

SEO Advantages:
* Can be significantly less expensive to start
* The benefits are more longer term and sustainable
* Helps to increase trust for your website and brand
* The click through rate is often higher than with PPC
* The increase in your website traffic will be more natural, and depends on your site's content

SEO Disadvantages:
* Achieving the initial results can take a bit of time
* It takes brain power, and effort to get it right
* There are no guarantees of success.

Whilst it is true …

Mastering Your Future, Or a Brief Introduction to Internet Marketing – Part I

If you're like most of the billions of people in the world, you think of "work" as the place you go five days a week, 8.5 hours a day. There's a commute, traffic, a boss you do not like, coworkers that are unhelpful, and a MOUNTAIN of stress. I'm sure you've thought "Work is lousy. The next day you get back up and go back to work.

Let's say that work becomes so much, and you decide that you're going to fire your boss, get a new job, and grow rich … the only problem is, you do not have any idea what job market you're headed for, or what kind of job you're going to try to get. Using your handy internet connection, fueled by coffee, you head to on over to Google, and start a late night of investigating jobs. By the end of the night, you've found THOUSANDS of work opportunities, but most of them are "Work from Home" opportunities. You're skeptical about the claims made on these pages about the fantastic incomes their members are seeing working only an hour a day.

That's fair. You're right to be skeptical. You'd be crazy to believe it all. But somewhere in you, this essential truth begins to arise: Some people really ARE making a living online. Not nearly everyone that tries, but some people are living out their dreams, working only when they want. When you realize that you were almost considering it, you probably figure that it's definitely time for bed. You can not sleep. You're too busy wondering if it really could work.

Here's a fantastic starting point:

If you've got a few of the programs that sounded good to you written down, great. If not, that's okay. Find a site offering reviews of programs from people that have paid for them. It's the best way to find out what is, or is not, a scam. Check out the programs you looked at, or find a few to be interested in. I used to recommend WorkAtHomeWatchdog, but it sees the site is not still running. I'm sure a quick search [http://www.google.com/webhp#hl=en&q=affiliate+marketing+site+reviews&aq=f&oq=&aqi=&fp=KxYPMM6r3XA] for "affiliate marketing site reviews" will get you something similar.

Find one thing to try. Go for something well-liked. Any program * can * work, some are just easier than others for the average person to succeed at. When you're looking at the programs, consider these things:

Are there startup costs or recurring fees? Will you need a website of your own? How much time does it require you to put in? Is there a trial period, a money-back guarantee, or both? How much are you willing to invest in your business to get started? How realistically can this program get you to your goal income? Does it let you use any special skills you may already have?

Pick a program that meets your criteria and is well rated, and plunge in. Soon, you could be leaving the boss behind.

Watch for I thought "Work