Millions of people switched last year from cable TV to satellite TV programming. Statisticians and marketers are always anxious to learn why such a significant movement has occurred. In studying the market trends, several things became immediately apparent. These are issues that are important to customers and the move away from cable TV can be tied to customer dissatisfaction with the way cable TV companies handle the issues raised.
If one compares the cost of a standard installation of cable TV with a like package under the satellite coverage you would find, using country-wide averages, that cable TV costs $ 40.00 monthly for 64 channels, while Dish Network costs $ 19.99 for 60 and DirecTV charges $ 42.00 for 115 channels. Cable TV charges an installation fee of $ 40 for one room and $ 10 for each additional room, while installation is free with both satellite providers. Clearly, … Read More