Are you intent on making money on the Internet? You’re not alone. Every day, 175,000 people look for ways to use the Internet to achieve their dreams of working from home. In one sense, that’s very good news. It is further proof that working from home is a viable alternative to the Rat Race. On the other hand, it means you’ve got a lot of work ahead of you if you’d like to stand out from the crowd and achieve a following. It means you can’t just slap up some links or hold out a webpage and hope to be successful.
These days, people are looking for connection. They want to know the people they’re doing business with. They want to know that they can trust you. They want to like you. They want to know what you’re about and they want to feel like you know what they are about. They want to feel like you care about them and their needs.
Social media marketing can help with this, but using social media is only the first step. Here are some other things you can do to help forge relationships on the Internet.
Use Your Photograph. Don’t use a logo. Use a clear face shot with you smiling. Make sure you’re wearing something appropriate. A photo with you and your spouse or your kids is okay, except that social media photographs are very small and the more people you crowd into one of them the less likely it is that people will be able to see your face. When you use your own face you remove much of the fear that you’re not who you say you are. Most scammers and spammers hide behind false names and don’t want to go giving their photograph out. Showing yourself for who and what you are can go a long way towards removing the “walls” people put up when potential sales are about to happen.
Use Video. Video can be scary, especially if we don’t like the way we look or sound on camera. But video conveys some immense advantages. Number one, it goes even further towards ensuring that people know they’re dealing with someone real. People will forgive your wrinkles, your high pitched voice, and the spare tire around your waist if you are likeable, delivering good information, and above all, real. Pictures, after all, can be faked too. Sometimes people just use stock photos. But video is harder to fake in that fashion. Besides, we are a television generation, conditioned to believe anyone we see in any kind of video or television-style clip is automatically more important or trustworthy. Video conveys a psychological edge as well as a content edge.
Stay Responsive. If people e-mail you or message you, then you should always take the time out to respond to them. Otherwise they will feel as though you are ignoring them in a very response-oriented forum. Once they develop that feeling, they will decide you were just shoving marketing messages …