How can you say that? A quick search for SEO, or Search Engine Optimization Firms delivers more than a useful of results. But the fact is, Google's move to make both quantity and quality of incoming links more important in their search engine algorithms has replied in many firms scrambling to adjust – and failing! Search Engine Marketing Expertise is becoming a lost art!
That's because search engine optimization and Internet marketing is not about marketing to the engines, but to the people who use the engines. But many companies are not only slow to realize this, but they have failed to apply the proper weights to the techniques that the engines do use to rank pages. This not only uncovers a real lack of understanding of the engines themselves in the marketplace, but it displays an incredible lack of general Internet marketing strategy to boot! So people keep asking, "How do you optimize your domain for search engines?" As Internet Marketing Experts here is what we say:
Most of the time name recognition is good. Go to Google and type in Data Choices.
Google Quick Search
Gadgets powered by Google
No quotes (which would make the search more selective and us easier to find. Are we first on the list? How many results for the words data and choices, in no particular order (because we did not use quotes) were there? Fifty million?
Yes, name recognition can be a wonderful thing! But many "Internet Marketing Specialists" have either forgotten the importance of name recognition or simply do not know how to get the recognition that they both need and deserve. Data Choices LLC understands the algorithms in use across the search engine spectrum. And that's a good place to start. For instance, did you know that Yahoo places a higher emphasis on quantity than Google? Google concentrates more on proper density. (They would like to call it quality, but there is still to be developed a true quality algorithm. It is coming, however.
Quantity versus density means that while you are adding tons of content to make Yahoo happy you may well be hurting yourself on Google! And with Google too much density is worse than not enough density! To make matters worse the search engines are always adjusting their standards, so unless you keep on top of it what worked so well for you last month may not serve so well next month!
Yes, it's a confusing mess to most Internet Marketing Companies. But while they flounder around like a fish out of water, Data Choices keeps on marketing! And here is what you really need to know: There is an ebb and flow to Internet marketing strategies that works best. Neither the tortoise nor the haare wins the race. It is only when the tortoise and the haare work together in the proper 'ebb and flow' technique that the race is won. And if you think about it for just a minute it makes perfect …
Computers are used in virtually every business and home across the United States. Business professionals and individuals may know how to use a computer to accomplish all of their needs but many people are lost when it comes to fixing a computer error or creating an information system. This is why online learning in computer technology is beneficial.
The possibilities open to students inside the realm of computer technology can have an individual doing everything from installing computers to creating programs for computers. The route of education is solely up to the student.
Approaching this field can be overwhelming but knowing the options prior to enrolling in a program is a helpful first step. Students who have no desire to create computer programs or build systems can earn a different education in computer technology. Students who like working with computers can learn how to repair, maintain, and control computer viruses through different certificate and degree programs. On the other hand students that want to learn how to create computer programs and work with businesses to establish information can find certificate and degree programs to enter. Students interested in computer technology should consider what tasks and responsibilities they want to accomplish in the professional industry. This is helpful because it allows students to pick the right degree path from the beginning of their education. Not having this luxury may result in having to switch to another program because the program selected may not be the correct path to enter their desired field.
The learning prospects can have students earning a degree from an associate to a doctorate depending on the field of study. Other fast paced programs may only require students to work through a certificate program in order to be licensed to carry out work duties. To become a computer technician students can work through an approximate 20 credit hour certificate program. This program would be a great choice to learn about all the areas of computer software and hardware. A program like this teaches students how to perform support and maintenance on computers. Students that receive this certificate can work with business and personal computers.
A more in depth computer technology degree can be gained through computer information science. Educational study at the bachelor level trains students to create applications to serve a businesses computer needs. Learning in this area would prepare students to provide continued assistance in running a businesses information systems and databases. Aspects of education at this level and degree have students studying how to prevent system failures, how to create easy to use systems, and how to work with technology communications.
Once a student knows what area of the industry they want to enter, choosing a degree won’t seem like such a daunting task. Students need to consider how many years they can dedicate to learning. Choosing a program that is feasible depends on what an individuals career goals are and how much time they can give to education. Think about these two areas before …
What is considered as good quality honey?
Even after deciding that a certain floral variety of honey would be your most favorite type of honey, many of us are often still left with the question of "How do I choose the same floral variety of honey among all the countless brands of honey from all over the world, with a big range of prices in the market place? "
When I am navigating through the maze of all the different honey in the shops, I look out for certain specific information to ensure that the honey I buy is value for money. Good quality honey, that is, honey of value can be judged by five key factors, namely:
1. Water content
Good quality honey essentially has low water content. Honey is likely to ferment if the water content of honey is greater than 19%. The reason is that all unpasteurized honey contains wild yeast. Due to the high sugar concentration, these yeast will pose little risk in low moisture honey because osmosis will draw sufficient water from the yeast to force them into dormancy. In honey that has a higher proportion of water, the yeast may survive and cause fermentation to begin in storage.
Honey is very hygroscopic, which means that it easily absorbs moisture from the air. Thus, in areas with a very high humidity it can be difficult to produce good quality honey of insufficient water water content, which can be measured using a gadget called refractometer. Raw honey's moisture content can be as low as 14%, and is usually deemed as more valuable and hence is relatively more expensive. Honey containing up to 20% water is not recommended for mead-making. One simple way of judging the relative quantity of water in honey involves taking two same-size, same-temperature, well-sealed jars of honey from different sources. Turn the two jars upside-down and watch the bubbles rise. Bubbles in the honey with more water content will rise faster.
2. HMF (Hydroxymethylfurfural)
HMF is a break-down product of fructose (one of the main sugars in honey) formed slowly during storage and very quickly when honey is heated. The amount of HMF present in honey is therefore used as a guide to storage guide to storage length and the amount of heating which has taken place. HMF's occurrence and accumulation in honey is variable depending on honey type. High levels of HMF may indicate excess heating during the extraction process. Honey that is traded in a bulk form is usually required to be below 10 or 15mg / kg to enable further processing and then give some shelf life before a level of 40 mg / kg is reached. It is not uncommon for honey sold in hot climates to be well over 100 mg / kg in HMF. This is mostly due to the ambient temperatures (over 35 ° C) that honey is exposed to in the distribution channel. Some countries set an HMF limit for imported honey. You may also …
Sometimes a search engine optimization company will miss that glaring question
posed by potential clients and assume the benefits of search engine optimization
are obvious to everyone. While shelling out a couple thousand on an SEO campaign
is common sense to some, others may find it hard to part with the cash unless they
know it is an investment in their business that is sure to bring a good return.
Search engines account for a huge portion of traffic to web sites. Data variies
depending on what sources you read, but the bottom line is that search engines are
used millions of times each day by consumers searching for goods and services.
And having your business displayed at the top of search results is essential if you
want to do any business from the major search engines. Nine in every ten users will
find what they're looking for in the top 10 results and will not go to page 2.
It's obvious that people can make a lot of money from online sales, but how you
advertise your products has a large bearing on what kind of profit you make. If you
buy advertising space on Google AdWords or other services that charge per click,
you may only shell out 10 cents for every visitor to your site – But what if it takes
100 clicks to make one sale? If your products only sell for $ 10 a piece, then there is
no profit being made. Pay-per-click (PPC) campaigns will also never stop costing
you money. Search Engine Optimization, on the other hand, can be very affordable
over months and years.
Many SEO and Internet Marketing companies will say that ongoing maintenance is
needed to reach and keep top search engine rankings. While this is true, be careful
how the company says they do it. There is an affordable way and then there's a way
to pad the pockets of the "experts." For more on this issue, read my other article
entitled "What Constitutes a Complete and Effective SEO Campaign?" In short, the
affordable way will involve an intense content optimization followed by work to raise
link popularity. This link popularity development should be the bulk of any ongoing
maintenance. A couple times a year keyword research should be done again and the
content should be looked at. Search trends can sometimes fluctuate so you want to
make sure your content is still aimed at the right audience.
What is affordable and what is not varies very from company to company, industry
to industry. In the bed and breakfast industry, $ 30 per month may be enough to
keep a top 5 ranking on Google if the market is not very competitive. A web site
competing for a top spot in a database administration field may be looking at
several hundred a week if not more. The bottom line is, if you pick the right Search
Engine Optimization company, your return on investment from an SEO campaign
can be …
Have you been looking into online learning as a training or education medium for your workplace or classroom? Or are you wondering about a possible career in the design and development of online learning, but you aren’t sure what all the terms mean?
When you’re new to a field, it’s important to get the terms right so you can understand what others are saying and so you can communicate about this topic effectively. This article provides an introduction and glossary to the terms associated with online learning. After making this list, even I was surprised at how many terms there were!
AUDIO CONFERENCING: Audio conferencing refers to a connection between three or more locations that involves a voice-only connection. This can be done via telephone or via the computer. When the audio conference is done between computers over the Internet, it uses a technology known as VOIP (Voice Over Internet Protocol).
ASYNCHRONOUS LEARNING: When learners participate in an online learning course at different times, it is known as asynchronous learning. This might also be called eLearning or web-based training (WBT). Asynchronous learning allows learners to go through a course at their own pace and on their own schedule.
BLENDED LEARNING: Blended learning is an instructional approach that includes a combination of online and in-person learning activities. For example, students can complete online self-paced assignments by a certain date and then meet on-site or online for additional learning activities.
COMPUTER-BASED TRAINING (CBT): CBT refers to any type of course that runs on a computer, either on a CD, on a person’s hard drive or on the Internet. The distinguishing point is that computer-based training does not involve an instructor or facilitator who is physically present. Now that most computer-based training occurs via the Internet, the term is used infrequently. More common terms are online learning, eLearning and Web-based Training (WBT).
COURSEWARE: Courseware refers to any instructional software that is delivered on a computer.
DISTANCE EDUCATION or DISTANCE LEARNING: Distance Education/Learning occurs when students and their instructors are in different geographical locations and the instruction occurs on an electronic device, such as a computer or mobile phone. The learning can occur in a synchronous environment, in which all participants are connected at the same time or in an asynchronous environment, when participants are engaged in learning at different times.
eLEARNING: eLearning (short for electronic learning) is an umbrella term that refers to all types of training, education and instruction that occurs on a digital medium, like a computer or mobile phone.
HYBRID LEARNING: See blended learning.
INFORMAL LEARNING: Informal learning occurs when people have a need to know something. They set their own learning objectives and acquire knowledge, skills and information in their own ways. This could be through asking questions, observing experts, practicing and conversing. It’s the kind of natural learning humans do outside of a structured environment.
INSTRUCTIONAL DESIGN: Instructional design involves the identification of the knowledge, information, and skill gaps of a particular group …
Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.
So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.
Mobile Optimization is a Growing Section of the Future
Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.
Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.
It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.
Keywords: Not As Important As They Was Once
In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.
In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.
Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.
Multimedia Content Gets To Be More Important
Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.
For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.
Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within …
A great ebusiness idea is by far the ultimate key to success when building a profitable website.
When researching options for the best and most profitable website ideas one place to turn to is Google. Google has many, many hidden treasures. Using the powerful tools available from Google to discover great ebusiness ideas is a winning strategy.
That's not to say that you should not use every research resource at your disposable. After all, you are going to put a lot of time, effort and hard work into building a profitable website. The key to success when building a small online business is all in the research and planning.
You need to start with an idea.
A great idea.
A profitable idea.
That's where the research comes in. Research will confirm that your ebusiness idea will be profitable.
The past several years have consistently demonstrated that there are several general topic areas that have a high degree of profitability. Three great profitable ebusiness ideas are websites that have topics related to:
1.) Real estate
Now each of these ideas are extremely broad topic areas.
As a matter of fact, each of these topics is way too broad for beginning a small ebusiness. For example, the general topic of "financial" can include anything from budgeting, investments, credit to insurance, loans, and debt management.
However, starting from a broad perspective gives you many opportunities to research a wonderfully profitable niche for your website.
So narrow down the focus of any one of these 3 great ebusiness ideas.
Start with using Google's free AdWords tool to identify specific website niches that return a lot of profitable keywords. Then start to narrow down your search to create a highly specialized and focused niche.
For example, using the financial topic again you might discover hidden potential in "managing college student loans" or "avoiding foreclosure". Be sure to research all aspects of the potential niche you have identified so you are confident that it will be a profitable one.
Then all you have left to do is to get started putting that great ebusiness idea to work for you by building a profitable website! …
Getting gift ideas for a college student can be a challenge. Most traditional college students have been away from home for a period of time so you are likely unsure how much their tastes have changed, if at all. Finding fun gifts is not impossible, however. Following are a few gift ideas that are sure to please.
Even though college students are often not the wealthiest people they still typically have interest in the newest gadget. If you can afford it, the newest iPod, the most recent iPhone or even an attractive and sleek laptop are great gift ideas. These gifts are all great for school as well. Students can download tutorial podcasts to their iPod to help them through any course, they can download a flash card app to their iPhone to help them quiz themselves for the big test or they can tote their laptop to every class to take notes and write papers.
If all of those are out of your reach, try a smart pen. Smart pens allow students to take notes in class the traditional way, however, when the student gets to their computer, they can download their notes and convert them to typed font. This allows students to get a head start on their papers when they have some down time between classes. It also creates a more legitimate set of notes which can aid studying. Gadgets are often the most valuable gift a college student can receive.
Even if it's not a holiday or birthday, everyone who is away from home for the first time loves to receive well thought out care packages. Send baked goods or something from their favorite bakery back home. Add a piece of art from a younger sibling, niece or nephew, or other child the college student is close to. However, the gifts that are most fun to incorporate are those silly little things, you saw while shopping, that made you think of the recipient. Silly games, funny cards, bubble bath, anything you see that makes you think about this person for any reason are all great gift ideas. Whatever you send, it's just nice for them to know you care.
When you're a poor college student you begin to dread the next ramen noodle or cold pizza meal. This is why cold hard cash can be the best gift. While college students have the same basic needs as all of us, they often lack the time to work full time or are simply not used to budgeting their funds. While cash is a great gift, it's obviously not a wise idea to send cash through the mail. Of course you can write a check but other options include money orders, wire transfers, pre-loaded bank debit cards or gift certificates.
Gift certificates can be particularly handy if you are concerned about how your gift is spent. If you determine that the student needs clothes then find out where they like to shop and get …
Are you intent on making money on the Internet? You’re not alone. Every day, 175,000 people look for ways to use the Internet to achieve their dreams of working from home. In one sense, that’s very good news. It is further proof that working from home is a viable alternative to the Rat Race. On the other hand, it means you’ve got a lot of work ahead of you if you’d like to stand out from the crowd and achieve a following. It means you can’t just slap up some links or hold out a webpage and hope to be successful.
These days, people are looking for connection. They want to know the people they’re doing business with. They want to know that they can trust you. They want to like you. They want to know what you’re about and they want to feel like you know what they are about. They want to feel like you care about them and their needs.
Social media marketing can help with this, but using social media is only the first step. Here are some other things you can do to help forge relationships on the Internet.
Use Your Photograph. Don’t use a logo. Use a clear face shot with you smiling. Make sure you’re wearing something appropriate. A photo with you and your spouse or your kids is okay, except that social media photographs are very small and the more people you crowd into one of them the less likely it is that people will be able to see your face. When you use your own face you remove much of the fear that you’re not who you say you are. Most scammers and spammers hide behind false names and don’t want to go giving their photograph out. Showing yourself for who and what you are can go a long way towards removing the “walls” people put up when potential sales are about to happen.
Use Video. Video can be scary, especially if we don’t like the way we look or sound on camera. But video conveys some immense advantages. Number one, it goes even further towards ensuring that people know they’re dealing with someone real. People will forgive your wrinkles, your high pitched voice, and the spare tire around your waist if you are likeable, delivering good information, and above all, real. Pictures, after all, can be faked too. Sometimes people just use stock photos. But video is harder to fake in that fashion. Besides, we are a television generation, conditioned to believe anyone we see in any kind of video or television-style clip is automatically more important or trustworthy. Video conveys a psychological edge as well as a content edge.
Stay Responsive. If people e-mail you or message you, then you should always take the time out to respond to them. Otherwise they will feel as though you are ignoring them in a very response-oriented forum. Once they develop that feeling, they will decide you were just shoving marketing messages …