Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (ie Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.

While a top listing is not guaranteed, there are a number of small steps that you can take to improve your chances of gaining a top ranking. We recommend the following 5 basic steps to produce a more desirable search engine listing:

1. Content Writing / Keywords

We've found that content targeting seems to be the most successful strategy. Search engines are beginning to use algorithms that identify the main themes of entire websites instead of just single pages. In order to create a main theme for search engine optimization, you must identify a focused group of keywords that exist on and are relevant to the content on most pages of your website.

In practical terms, if you're writing an article, service description or sales copy for your website, focus on creating informative and interesting content, but factor in keyword phrases that are more likely to give you a better ranking with the search engines.

Key word selection can be a rather complex process as there are many different factors that come into play when search engines decide the ranking of your webpage and how well your keywords rank. You may wish to spend some time educating yourself about this process. A good rule of thumb is to choose 2 to 3 word phrases from content that appears through your website that you expect to have the greatest appeal to the visitors you want to attract. We suggest that you consult with other collections as your create your list.

2. META Tags

Meta tags are special HTML tags that provide information about a webpage, such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their own standards.

Meta tags should contain your basic content terms. We recommend that you do not use too many words (less than 25) and that you do not repeat keywords as this could cause the search engines to overlook your website. You can use Overture Term Suggestion Tool http://www.content.overture.com/d/USm/adcenter/tools/index.jhtml to find the highest rated keywords.

We also offer a simple free Online Tool [http://www.promotionworld.com/tools/meta.html] to create your own meta tags. Once you've created your meta tags, you can use this Meta Tag Analyzer [http://submitexpress.com/analyzer/to] see how search engine robots analyze your web site. This data will help you to determine if your web content or meta tags need any changes. Please keep in mind that search engines avoid sites with multiple unrelated meta tags.

3. URL …

How To Develop An RTS Game – Brief Guide

Red Alert 2 (Westwood Studios) and Age of Empires 2 (Microsoft) were two games which defined the era of computing just getting used to GUI (mid/late 90’s).

Originally designed for DOS, Red Alert was built by Westwood Studios – RTS pioneer through titles including Dune. The game was a breakthrough due to its realtime nature.

Add to that a killer storyline, amazing graphics and near-mythical gameplay mechanics and you have a winner. As a software developer, it’s easy to be in awe at games like this… but it’s another knowing how they work. This tutorial is a brief introduction into what I know about it.

OOP (Object Orientated Programming)

The most important thing you need to appreciate with any game is that they are programmed using OOP principles. OOP stands for object orientated programming, and basically the opposite of flow-based programming:

  • Flow based programs work with the flow of an application. They will focus on user input and manage their system based on forms – typically refreshing the UI each time an input is provided.
  • Object orientated programs work by loading a base application and using that to load a series of variables (objects). These variables are held in memory and can be interacted with on the screen in realtime.

The core of OOP is the ability to “invoke” classes. Classes are a type of variable which allow you to store “attributes”, and use those attributes in “public” (class) and “private” (instance) methods.

The way almost all games work is to invoke a number of data objects into memory, populate them with the appropriate attributes (hit points etc) and then proceed to call the various instance / class methods on them as the user interacts with them in-game.

Data + Renderer

On top of a core OOP architecture, RTS games work with two elements – a data backend and “renderer” front end. Understanding how these work together is the core of whether you’ll understand how to make an RTS game work from a programmatic perspective.

Imagine an RTS as a simple application. Ignore the graphics and artwork etc – focus on how you’d make the objects move around on-screen.

It works like this – the application loads up. This gives you the ability to manage your credentials (load past games, change your details etc). The job of the application (in an RTS) is to then create new “games”. These games exist between two or more players, and acts like a giant chessboard onto which you’re able to add new buildings, units etc.

Each “game” loads up two sets of data (your data & the other player’s). The job of the game is to help you manipulate this data to beat out your enemy.

Data (Buildings / Units / etc)

When a new “game” is loaded, the data for you and your enemies are loaded into memory. For example, you may have a data-set which looks like this:

  • Player #1
    – Buildings
    – 12
    – 34
    – 81
    – 19

Why Internet Network Marketing Is More Effective Than Traditional Network Marketing?

Internet network marketing is a more effective way to build your network marketing business. You can achieve far better results and build your business at a faster pace than traditional network marketing.

In traditional network marketing, you are told to approach your friends and family. You make a name list and start calling them up to promote your opportunity. You add new names to your list as you meet new people. You have to treat everyone you meet as a prospect. The problem is most of them are not interested in your business. You have to spend a lot of time talking to many people before you can recruit one distributor. Moreover, pestering people who are not interested may make you very uncomfortable.

Using the internet, you are able to generate leads every day with a marketing system consisting of your content, lead capture page and marketing effort. These are very different from the leads you purchase from leads company. The leads you generate are targeted, hot leads as they respond to what you offer. When they provide you with their contact information, you gain their permission to promote your offer to them. With consistent effort, you can have a constant flow of leads to work with every day.

When you continue to offer value to your prospects, you build relationships with them. You attract people to you when you offer solutions to their problems. You create value in the minds of your prospects. You pre-sell your prospects before talking to them. You let your system sorts your prospects for you and you only spend time talking to people who are interested in what you offer. Some of them may approach you asking to join your opportunity.

You can then put in place a proper training system on the internet to train your team to do exactly what you did. You save a lot of time and effort as your distributors can have access to the training any time without you attending to them physically as in traditional network marketing. However, you will still have to spend some time communicating with your team via emails, blog, webinars, Facebook or phones. Nothing can replace a face to face, one to one conversation between you and your distributors.

You can also generate cash flow while building your network marketing business. In traditional marketing, the only way to generate cash flow is to sell your MLM products. On the internet, you can sell any related products such as ebooks, courses, CDs, DVDs, etc. The cash flow you generate helps you to cover your expenses such as your autoship, advertising fees, etc. With this cash flow, you will be able to sustain your network marketing business for a longer period of time before you make profits.

Internet network marketing allows you to generate multiple source of income by promoting related affiliate products. You also save a lot of time and effort as you only talk to qualified prospects who are already pre-sold on what …

Make Your Website More Mobi-Friendly

Ok! Tis the season to make startingling predictions about where the web will head this year and what rates your attention in the world of ecommerce.

I'll say I've seen some great predictions by others this year, including some of my friends who say the "newbie" market and the Asian markets will explode this year.

However, I want to talk about something that most of the "geek" set take for granted, but none of us fully fully understands the impact of just yet: mobile surfing.

No, I'm not talking about hauling your laptop around to find the nearest free hotspot, I'm talking about the tens-of-millions (if not hundreds-of-millions) of cell phones, iPods and other mobile devices built to surf the Web while on the go.

With so much surfing power now in the hands (literally) of millions of people, anyone with an online business can no longer ignore the importance of this growing audience.

So what caused this great epiphany about the rights of the mobile surfing masses? Simple!

I got an iPod Touch for my birthday (the iPhone without the phone part) this past month and realized I could surf the Web through any available wireless network, order music, and watch YouTube videos without my computer.

Sure, everyone in my family carries a cell phone, but the power of this mobile Internet access did not come home to me fully until I was sitting in my easy chair laughing at online "Gumby" videos downloaded directly to my iPod.

In my opinion, there's an expanding world of mobile users out there that most online business owners (myself included) neglect.

However, the great news is that you can start catering to the mobile market now more easily than ever.

The following tips should help anyone who sells online (or wants to sell online) make their sites more "mobile-friendly":

– If your website depends on surfers seeing your layout at a certain browser size, consider creating a mobile-friendly version of your site and put a link at the top that says "Mobile Users Click Here".

– Keep your html code simple and avoid using numerous graphics or depending on a fixed width to display text properly.

– Use a single table to display text and graphics so the mobile device's browser can "squish" your site horizontally to make it fit on the small screen.

– Keep navigation on your mobile-friendly site down to two or three links at the top to minimizeize choices and cut down on load times.

– Since mobile devices load web pages in chunks, put your most important information toward the top of the page so you do not force surfers to scroll too much.

– Test your site at at least one mobile device to see how it looks.

– Test your site on the Opera Browser (one of the most popular mobile browsers). Download it free from http://www.Opera.com/download/ , pull up your site in the browser, hit SHIFT + F11, and preview how your site looks …