Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of internet marketing or the newest fad whether it is blogging, My Space, or podcasting.
While it is good to diversity your marketing efforts and pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you can not ignore search engine optimization.
Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.
So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and / or RSS feed to make it more attractive to search engines.
While the exact formulas that the top search engines use to calculate rankings are typically a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.
However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporated them into your page title, headlines, content, and alt tags.
Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion. …
Paid links was once a popular way of getting a website a better listing on search engines such as Google and Yahoo. These search engines work by evaluating how many times a particular web page is linked to. The ones who are linked to the most will get a better page rating on their search engines. For this reason, a lot of people began trying to figure out ways to get their sites listed across the world wide web. Paid links became one of the popular ways to go about doing this.
In short, these days there is no paid links alternative in the SEO game – at least not anymore these days. That is because Google and other major search engines have made it a policy that paid links are a bad thing. If you are dealing displaying paid links on your website, then you can get in to serious trouble. Your PageRank may be severely demoted, or deleted altogether, depending on the whims of Google.
In a way, this is a good thing, as paid links was never really a worthy SEO plan to begin with. It made websites look cramped and ugly – you would have a million pointless links that had nothing to do with the content of the website you were looking at. As the world wide web is meant first and foremost to promote the idea of a virtual community, it is much better to have links on a web site that have to do directly with the content of that site. Otherwise, you just get a lot of junk clouding the world wide web, effectively diminishing the experience of surfing in cyber space.
The best way to get people to link to your site is to have premium content on your site. That should attract a lot of attention as is. Once you have your site up, if you want to expedite the process of getting people to link to your site, you can send out e-mails to likeminded web sites offering to a do a link exchange. Chances are, web sites that are similar to yours in interest will also be interested in getting as many sites to link to them as possible and will accept your offer. Not only is this a better way to get people to link to your site – it is more economic as well. …