Stay Duration: Result Guaranteed Under Golden Triangle

My Analysis

True, what grows organically tastes awesome, although with a few exceptions. The same logic applies in the search results when a user clicks a website that top the organic search engine result page (SERP). The argument needs no further verification that paid search, which is only one-third of the click through rate (CTR), is 50% less clicked upon than organic.

However, a study conducted by search engine marketing firms Enquiro and Eyetools has provided a lease of hope for online marketers, which confirms a higher CTR for the top three listings on organic results. The study elucidates the eye tracking behavior of users that scan the rest of the page in an F-pattern, looking laterally at the top results and then vertically, with fewer laterals scanning the further down the list they travel. This is what is called as 'Golden Triangle'. Just like the famous Bermuda Triangle that traps wayward passengers, there is a "Golden Triangle" on Google that "traps" visitors' eyeballs. Although the study is restricted to Google, it can be applied to other major search engines, such as, Yahoo !, MSN, Baidu, etc.

Results under the Golden Triangle, thus, get high probability of CTR due to cent percent visibility reason. Many advertisers set a higher bid for key phrases listed on the top above the organic results for F-factor. For example, if you search 'cheap hotels in India', you'll find the paid listings of the sites above the organic results. Obviously, CTR of these listings will be higher than the right hand listings.

But does higher CTR ensure longer stay duration (LSD)?

The Triangle per se does not ensure LSD of the unique visitors on the site. To put it in another way, a good restaurant is one, which attempts to increase the appetite of people while serving the food. Similarly, a good site is one, which drives to raise curiosity among visitors to discover new or something interesting while supplementing necessary dose of information. The popularity and success of Web 2.0 sites, which thrive on user interactivity, corroborate the above argument of LSD with higher page views.

A good online marketer can not ignore the psychological behavior of the searchers. Enquiro's Gord Hotchkiss argues that searchers have a collection of words in their heads that are more than just the query terms that they type into the search field, but that they will subconsciously scan for in the search results. Those terms will comprise additional related words that are relevant to why they are searching in the first place.

Eye traffic is important but what matters at the end is actual lead generation. In order to turn your searchers into regular visitors or buyers, you need to understand their semi-map. That is, try and think of user motivation and what other terms would be part of their search intent and include that in the page title and content of the page. A site optimized to rank under the Golden Triangle must meet the expectation of …

Choosing a Web Designer

Here are some tips in finding the right people for the job and some considerations to be taken into account.

1. Introduction

Many businesses look for a web designer as though they were shopping for a general commodity item such as a light bulb – i.e. All websites are equal and paying the 16 year old student on a computer course to build the site will reap exactly the same dividend as paying a specialist web development agency. Other businesses often feel they have to spend thousands upon thousands of pounds on a website for it to be successful.

Let us dispel these myths

Contrary to what many believe, web design is only one component in the production of your website. Some web designers can talk day and night about how pretty your web site can be, but if it isn’t functional, user-friendly, or capable of helping you meet your online goals, then all the superficial beauty in the world isn’t going to help it serve it’s purpose. The design theme of a website is only one component of building a successful online presence.

Choosing a Web Designer is not an easy task! – Here are some tips…

There is so much more to web design than just making a few web pages look pretty if you want to succeed. You need to consider your target audience, underlying message, content, desired responses, visitor impact, online goals, how you are going to measure the success of the site and more. There is so much more to web design than just making a few web pages look pretty

2. Defining Your Requirements

If you have no idea why you want a website or what you want the website to achieve, it is as well to sit down and think it through, rather than rushing to put up a “White elephant” that doesn’t serve a purpose. Every website must serve a purpose, and that’s usually where many websites falls short. They serve no purpose because the website owner never gave much thought to it. It’s not the website’s fault. A website is inanimate. It is only what you make it. The only life a website has is the one given to it by its designer and owner. If the human element doesn’t do a good job of defining the building blocks, the website will serve no purpose and eventually die a digital death. Every website should have a distinct purpose With that in mind, we’d suggest the first stage would be to define the “Goals” of the website in relation to the requirements and aspirations of the business or organisation involved.

Defining the Goal

Every website should have a distinct goal or number of goals that are measurable. A goal can be anything from communicating with friends and associates through to making profits by selling products or services online (e commerce). Your goal in the first instance may even be to have a web presence so potential clients don’t regard your organisation as …