Innovation Management – Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation while innovation can be defined as idea selection, development and commercialization.

There are other useful definitions in this field, for example, creativity can be defined as constituting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialization. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercializing those ideas will not be wasted.

Ideas from the most embarrassing experiences of life

The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programs for new products. And four such development programs are the minimum needed to stand any chance of getting one winner.

From the above it is clear that a large number of good ideas are required before the innovation process can really begin. Given that the bright ideas themselves would have been chosen from a larger pool of general ideas, the problem becomes one of maximizing idea generation before idea selection begins.

One of the most useful methods of generating large numbers of ideas is the use of frameworks. Frameworks or models break up a whole into relevant component pieces. For example, the simple PEST model breaks up macro analysis into Political, Economic, Social and Technological elements, thus creating four pathways.

There are obviously many, many uses for frameworks.

One of the most useful – used by television executives when they're thinking of developing programming – is to break up the human life span into fifty or a hundred key moments. They then elicit five or more key events within each key moment, one of them being the most embarrassing thing that could happen at that moment. The whole thing turns out to resemble one giant mind-map or family tree type diagram.

As innovations are very much related to problems faced by individuals and solutions for them, this approach also seems to work well in new product development.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http: //www.managing-

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Kal Bishop, MBA


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How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month


  • Men’s monthly magazine Arena to cease printing after 22 years


  • Cosmopolitan UK publisher to cut 100 jobs


There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.…

Computer Registry Cleaners – What You Ought to Know

Most of us would like to have efficiency. We expect efficiency in almost anything that we do specifically with gadgets and machines that we have invested money in. When it comes to a computer, all of us expect it to be a reliable ally for work, for studies, for research, for communications, for entertainment and yes, even for gaming. A computer that is slow and inefficient is the last thing that we need and most of us would go far just to have this kind of reliability. The good news, however, is that we no longer have to feel hopeless every time we experience such PC problems. With the help of a reliable computer registry cleaner, we can have a PC that is running great at all times.

Here are some of the most essential things that you bought to know about computer registry cleaners.

1. What are registry cleaners for?
A registry cleaner program is a type of software that is used to clean the Windows registry. The registry of your PC is the one programmed in order for your PC to run based on your preferences. Reg cleaners or reg fix software are used to perform regular scans to clean and revamp your registry so it can run fast and efficiently again.

2. What are the problems solved by a reliable computer registry cleaner?
A reg cleaner program was built for a specific task. That task is to ensure that your Windows registry is clean and free of unused, unusable and corrupted files and data. This type of cleaning can fix problems such as a slowing, crashing or freezing of your PC. In simple terms, you will be freed from a PC that takes a long time to do a single type of application.

3. Where can one get a reg cleaner?
Getting a reg cleaner for your PC is now very easy. If, in the old days, you need to buy it a high price, you can now buy very good PC reg cleaners at reasonable prices or you can even have them for free. Search online for the many available reg cleaners for free download. This way, you need not spend much just to have your PC fixed.

4. What would happen if I clean my PC's registry on my own?
Unless you are a tech wizard, then you can not actually do this type of cleaning on your own without any related risks. You can actually access your computer's registry files but what you will be seeing may seem alien to you. If you try to clean your registry without any sufficient knowledge, then you can do more damage and even leave your PC to be unbootable or unusable. Since your computer is also a type of investment, then there is no harm for you to find a good registry cleaner instead of tinkering the machine on your own. …