The Process of SEO

Posted on Posted in seo, website

Search engine optimization is one of the most effective ways to market you website. But you are still wondering, how do they do it? Here is a breakdown of the process to give you a glimpse of how search engine optimization companies generate success and drive traffic to your site.

If you are looking for ways to obtain high rankings in then read further to learn the process of website optimization and marketing strategies. The first thing SEO companies do is determine the most effective and important keywords or phrases that are relevant to your website.

Then they cross your list with databases and a list of actual keywords searches. This process helps the SEO target the right words and phrases that will drive customer to your website. Next, SEO companies locate your top competitors and look at the number of links they have, where the links come from, and the keywords they use on their sites.

This is a great way to see what's working to get the best results to help raise your give your site an advantage over the competition in your. After finding your keyword niches and researching the competition, the SEO company will create a strategy for your websites visibility, usability, and accessibility.

Then changes are made to your website to include the more effective keywords and additional content to attract search traffic. This is called optimizing your website content. Next is contextual link building, which is very a very important aspect of getting high ranks for your site. Link building is done by identifying niche directories and submitting your material to recruit links from them.

This is an ongoing process and SEO companies continuously update and monitor to stay ahead of the competition. Last, ranking reports are created to track the ranking of your site in the search engine. Ranking reports represent the amount of traffic on your site, where the traffic is coming from, and which keywords are being used to find your site. By analyzing which words are being used to find your site, they can adjust their search engine optimization strategy to better serve you. …

IT Network Security – The New World’s Lock & Key

Posted on Posted in computer, internet, technology

It’s another Monday morning at the office, you’ve just turned on your computer and logged in – all of a sudden you start to notice that your “Home Page” is changed, your computer is very slow and finally the internet connection is extremely slow…. Your IT Network has just been Hacked!

Security in the workplace has been an issue for years yet something commonly thought of as “internal security” such as cameras and locked doors. Today the world has grown and evolved into a computer driven technology, providing innovative e-criminals the opportunity to take advantage of this situation and they are benefiting by your lack of network security knowledge and use of older technology. Now more than ever, there are important types of security needs such as Firewalls, Network Lockdowns, Key Fobs, Passwords and so on, that are needed to secure a companies sensitive records, financial information and their basic lifeline to keep them in business.

Some businesses don’t know what they’re exposing themselves to, but with an “opened port” on a firewall or router leading to their database or “hole” in the network, the world is able to look at your sensitive material without you even knowing until it’s too late.

Last month a new company signed on with Libra IT for simple “network support” because they felt their old IT provider was not giving them the patience they feel they deserved. When our engineer did a network audit we noticed that the tape backup’s have not been successful in over 2 months! With that alone a red flag should have gone up. More problems were found… much more! Every port on the firewall was open allowing anyone into the server which nullified the purpose of the firewall entirely.

And to add misery to suffering… Half the staff knew the Administrator Password!!! (Simple passwords are not enough… did you know that the most common password used today is “password” and the second most common is “admin”? Many users have half a dozen passwords to remember which is why the most common password is ‘password.’ The usual solution is to write it down. But how secure is that?) This oversight allowed anyone into the system to change, delete or add anything they wanted… what if one of these people became a “disgruntled employee” later down the line? Finally we stumbled upon another serious issue that could have been disastrous… After the previous IT person was “dismissed” they were trying to hack into the system using “old employees passwords” (which worked) and decided to try and delete files as well as “hide” mistakes he made. Luckily we tracked everything they did by backing the system up successfully in case anything like this happened!

Makes you wish we could go back to the old days when we had a safe with paperwork in it or a filing cabinet with a lock on it that held our businesses most prized possessions. Today, this information is resting in your servers, networked to …

Direct TV Differentiates Itself From The Competition

Posted on Posted in programming, technology

On the surface, a lot of television service providers look the same. They all obviously provide television and claim to offer the best service, most channels, and most sophisticated technology. But one television service provider stands out above the rest. That television service provider is Direct TV.

So how exactly does Direct TV beat out the competition? It does it by distinguishing itself from the competition. The most noticeable distinction between it and most of it's competitors is that it's a satellite TV service and most other TV services deliver their television programming using cable technology. Satellite television technology provides a huge number of benefits to customers that cable TV simply can not provide. For one thing, a satellite TV service like Direct TV provides many more channels than any cable television company can. Satellite TV can also supply High Definition Television Programming much more easily than any cable service. In fact Direct TV provides just as many HDTV channels as the best cable TV companies at a fraction of the price. A satellite television company can also provide service over a much larger geographic area than a cable TV company, so if you decide to move, you can have the same programming package at your new home that you had at the old one. You can even get satellite television out in very isolated rural areas. This simply is not possible with cable TV because cable networks generally do not extend outside of medium sized towns.

Direct TV differentiates itself from other satellite TV providers by the level of customer service it contains and the type of programming it provides. All of the company's customer service representatives are courteous and professional and extremely interested in making sure that you receive the best television experience possible. You can also get programming that other satellite television companies simply do not offer. For example, Direct TV is the only source for sports programming like NFL Sunday Ticket which supplies you with all of the great football action that comes with every game over the course of the regular football season.

Other satellite TV providers also can not provide the same huge programming packages. For example, Total Choice is Direct TV's entry level programming package and still has over one hundred and fifty five channels! An entry level programming package that's larger than the maximum number of channels that most cable TV companies can provide is unheard of with the exception of Total Choice!

Another big difference between Direct TV and all other television service providers is that it has significantly more subscribers than any other service provider. This is beneficial to individual subscribers because the more subscribers a company has, the more the costs of running the company can be spread out. Because this particular company currently has fifteen point six million subscribers, it can keep costs extremely low and pass on the savings to its customers. With the kind of financial resources generated by nearly sixteen million subscribers, a company can …