Smartphone Marketing

Smartphones are taking over from standard mobile phones and the ability to access the web so quickly and easily through these devices has resulted in a growing number of businesses investing in Smartphone marketing. There are a number of different ways that you can capitalize on this growing trend including SMS marketing, mobile website marketing and App marketing.

While SMS marketing is effective both on our old mobile devices as well as on the new smartphones, it is mobile website marketing and App marketing that are the big winners. Mobile website marketing makes use of an easy to read template of your website to be hosted alongside your normal website. Making use of re-directs, you can ensure that people visiting your site from a mobile device will automatically be directed to your easy to read mobile site. Although mobile websites do make use of some of the interactive features of your smartphone, they are not always as interactive as they can be.

Why Apps are So Popular for Smartphone Marketing?

Mobile Applications for small business take your mobile website that much further with interactive features which can be used to create content to use for your marketing as well as to reward your customers. Making use of the GPS feature to offer turn by turn directions to your business as well as offering GPS discount vouchers to anyone who visits your store at pre-designated times make use of the phones built in features to enhance your customers experience.

What makes Apps stand out from mobile websites the most is the convenience for the end user as well as for your business. Customers can achieve far more with the touch of a single button and as we are now becoming more prone to instant gratification and prefer to complete tasks that are easy to perform, Apps make functions like telling a friend about a special discount they have just received as easy as touching a button. This one touch word of mouth promotion tool makes App marketing so popular with many companies experiencing a massive growth in their downloads through this single tool.

Mobile marketing is here to stay and there are numerous companies that can offer you quality Apps for the same price as converting your website into a mobile site. The additional features that can be included such as shopping cart, loyalty programs, survey forms and free push notifications ensure that smartphone marketing can be both cost effective and will add huge value to your customers experience with your brand.…

LG GM750 – A Sturdy Gadget

The LG GM750 is an affordable high-speed smartphone pulled out by the company. It has been made more powerful by incorporating Microsoft Windows Mobile 6.5 Professional operating system. The main motto behind making this handset is to make high-end technologies affordable for common men.

There is a 3 inches TFT resistive touch screen display on the LG GM750, supporting up to 240 x 400 pixels resolution and 65K colors. Overall the gadget is 10.9cm tall, 5.67cm wide by only 1.2cm deep. The special S-Class touch user interface makes the overall look of the phone pretty attractive.

Despite being an affordable choice, the handset is offering you a highly powerful 5 mega pixel camera that comes with few awesome camera features. The LG GM750 also ensures video calling facility through the secondary camera. The device can play MP4, H.263, H.264, WMV video files on its video player and MP3, WAV, eAAC+, WMA audio files are acceptable on the given music player.

The LG GM750 allows you to access Word, Excel, PowerPoint, OneNote and PDF documents through the Pocket Office feature of the phone. GPS navigation is also possible and the system is supported by the A-GPS function making it even more potent.

WAP 2.0, X-HTML and HTML web browsers will help you to access the Internet space without any hassle even on the go. Data sharing and connectivity is more than easy by using the given 3G HSDPA, HSUPA, HSCSD, Wi-Fi, Micro USB, Bluetooth v2 with A2DP, EDGE and GPRS high-end technologies.

LG GM750 comes with a MicroSD memory card slot that accepts additional cards up to 16GB. The standard Li-Ion 1500 mAh battery supports 6.20 hours of talk time and about 450 hours of standby time.…

Why WordPress? What Is It?

WordPress is for Everyone

WordPress is a content management software (CMS) that enables one to create a website or blog. It was initially developed as a basic blog engine, but has been fully upgraded and customized for website creation. It's an open source blogging tool, meaning its source code is readily available, and comes free of charge. It can there before be downloaded at no extra cost. A Content Management System CMS is an application that provides you with an interface to author, administrator, and publish content in the web. It was entirely built using PHP and MySQL, and features thousands of themes, templates and plugins that fully customize your site to your preferences.

Why WordPress?

Ease of use

This is actually one of its strongest features. WordPress has a friendly user interface that is easy to use. As long as you have general computer skills, little Internet skills, then you are good to go. Also, there are many online forums, tutorials and documents that offer assistance on how to use WordPress.

Ever growing

WordPress is an open source project with hundreds and hundreds of contributors. The minds behind this project are there ever ever working to upgrade and improve its functionality. Initially, WordPress began as a blog engine, but with time, it has evolved to become a fully website creation tool. Infact, a recent research that was conducted by Google showed that WordPress comes first as the fastest growing content management software, followed by Joomla and Drupal.

Ease of optimization

WordPress trades quite fairly when it comes to search engine optimization. Provided your content is unique, has quality back links, and has appropriate keywords, then your website has the potential to rank highest in major search engines. Also, the code behind your WordPress blog or website is quite simple, since making it simple for search engines to index your website's content.

Thousand of Themes

The appearance of a website is so important. Nobody wants to visit a site that looks like a word document. This platform has close to 2500 themes that control the appearance of your website. These themes are professionally designed to catch the attention anyone.

Plugins

This platform comes with thousands of plugins, each giving you the ability to perform a different technical task in an easier manner. Other plugins such as Buddypress turn your website into a social site.

Mobile applications

WordPress can not only be accessed through a computer screen, but also on smaller devices such as mobile devices. This is because it has mobile responsive coding that allows mobile users to view their sites via mobile devices. It automatically adjusts to mobile settings when one opens its site via a mobile device.

With these and more features, WordPress remains to be one of the best content management systems today. …