SEO stands for Search Engine Optimization. It is the art and science of making your
website both relevant and important in the eyes of the search engines in order to achieve a
high ranking in their results. SEO can be complicated, time consuming and expensive.
However, since it's technical intracies, there are a few basic SEO strategies any
website owner can employ to increase your chances of a high ranking result. Best of all
these SEO steps are free.
Your primary goal in SEO is to create a site that is both relevant and important from the
perspective of the search engines. Your two main weapons in your SEO arsenal are keywords
and backlinks. Keywords create relevance. Backlinks create importance. These two things
are the fundamental basis of SEO.
First, let's talk about keywords. Think about what you do when you want to find
information online. You open up your favorite search engine, say Google, and then what?
It's beautifully simple. You type in words related to what you're looking for. Think about
that for a moment. When you boil it down the vast majority of all internet traffic is
driven by text. Nothing more than words typed into a search field. It all starts with
simple text phrases, also known as keywords. And that's where your SEO focus should begin.
Search engines send out spiders or robots to analyze the words you have on your website.
They analyze your text in an effort to figure out what your website is all about. They use
This information to determine how and when to display your website within their search
results. Offering the right text to the search engine spiders is the key. This fact must
not be ignored or trivialized. Gear your SEO efforts with this is mind.
The idea is to figure out what words your potential customers are searching for then use
these keywords frequently within the copy of your website and in the html code upon which
your pages are built. The more frequently you use these keywords the more relevant the
search engines will consider your page. Of course you can not just use the keywords over and
over or the search engines will consider your site spam. Also remember that the
Information on your site has to be useful and engaging once somebody finally arrives there
or your SEO efforts will have been wasted.
Proper keyword analysis is vital to creating a winning keyword optimization strategy.
First and foremost you must know what keywords you want to target. It's not as simple as
finding the most popular keywords for your websites category. Good keyword analysis
involves researching your niche completely and having a solid understanding of the benefits
that your business offers to customers.
Keyword analysis can get easier by using the right SEO tools. Overture provides a free and
easy to use keyword tool here: http://inventory.overture.com/d/searchinventory/suggestion/ .
The major limitation to this tool is that it will only tell you the number of times …