A Good Keyword Strategy = Higher Quality Traffic

SEO stands for Search Engine Optimization. It is the art and science of making your
website both relevant and important in the eyes of the search engines in order to achieve a
high ranking in their results. SEO can be complicated, time consuming and expensive.
However, since it's technical intracies, there are a few basic SEO strategies any
website owner can employ to increase your chances of a high ranking result. Best of all
these SEO steps are free.

Your primary goal in SEO is to create a site that is both relevant and important from the
perspective of the search engines. Your two main weapons in your SEO arsenal are keywords
and backlinks. Keywords create relevance. Backlinks create importance. These two things
are the fundamental basis of SEO.

First, let's talk about keywords. Think about what you do when you want to find
information online. You open up your favorite search engine, say Google, and then what?
It's beautifully simple. You type in words related to what you're looking for. Think about
that for a moment. When you boil it down the vast majority of all internet traffic is
driven by text. Nothing more than words typed into a search field. It all starts with
simple text phrases, also known as keywords. And that's where your SEO focus should begin.

Search engines send out spiders or robots to analyze the words you have on your website.
They analyze your text in an effort to figure out what your website is all about. They use
This information to determine how and when to display your website within their search
results. Offering the right text to the search engine spiders is the key. This fact must
not be ignored or trivialized. Gear your SEO efforts with this is mind.

The idea is to figure out what words your potential customers are searching for then use
these keywords frequently within the copy of your website and in the html code upon which
your pages are built. The more frequently you use these keywords the more relevant the
search engines will consider your page. Of course you can not just use the keywords over and
over or the search engines will consider your site spam. Also remember that the
Information on your site has to be useful and engaging once somebody finally arrives there
or your SEO efforts will have been wasted.

Proper keyword analysis is vital to creating a winning keyword optimization strategy.
First and foremost you must know what keywords you want to target. It's not as simple as
finding the most popular keywords for your websites category. Good keyword analysis
involves researching your niche completely and having a solid understanding of the benefits
that your business offers to customers.

Keyword analysis can get easier by using the right SEO tools. Overture provides a free and
easy to use keyword tool here: http://inventory.overture.com/d/searchinventory/suggestion/ .
The major limitation to this tool is that it will only tell you the number of times …

SEO Technology – Know Your Competition

Webmasters looking to implement SEO technology to increase web traffic often underestimate the importance of knowing what your competition is doing to achieve high rankings. Using one of the latest software tools in SEO technology can help identify your competition and analyze their sites to know exactly what they are doing.

Being able to analyze immediately and break down a high ranking competitor site and know what keywords they are using, who is back linking to them can provide a great starting point to implementing your own effective SEO technology.

It used to be that you had to rely on a so-called SEO expert to help get traffic going to your website and that can cost hundreds or thousands of dollars per site and does not allow you the ability to monitor daily things like back links, search rankings and competitor site changes.

Recently there have been great software tools available that, for a fraction of the cost allow you to implement your own SEO technology and monitor a whole host of key factors on a daily basis. You can find out what sites are back linking to your and if they are favorable back links. You can also find out where you list within any of the major search engine results compared to those competitors you can analyze to make the necessary changes to improve search engine rankings.

Competitor research is without a doubt one of the very best ways to start your own implementation. Knowing what they are doing and being able to not only use this information but improve upon it to move ahead of your competitors can make the difference between little search results and massive amounts of site visitors. …

Organic SEO Services: Best WordPress SEO Tools

There are hundreds of plugins and widgets specifically designed for WordPress. If you have a website and you are using WordPress, then you should take advantage of these great tools. While some of them may not be directly related to on-page optimization, they can help you with your SEO efforts. Here are some of the best and most effective SEO plugins for WordPress:

All In One SEO Pack

This innovative program optimizes your titles for search engines, provides SEO integration for ecommerce sites, and generates meta tags. More than eight million users have downloaded All In One SEO Pack. This tool is suitable both for beginners and advanced users.

WP SEO by Yoast

This SEO plugin has a wide range of features such as RSS optimization, page analysis, XML sitemap, rich snippets, breadcrumbs, social integration, and webmaster tools verification. WP SEO by Yoast allows you to see a rendering of what your page or post will look like in search results. With this tool, you can edit your robots.txt and.htaccess files, post titles and meta descriptions automatically, and clean up head section of WordPress installs.

SEO Smart Links

SEO Smart Links is currently being used by over 300,000 people worldwide. This plugin can help you create internal links and manage your affiliate links. It also improves your search engine rankings by automatically interlinking your posts. This powerful SEO tool gives your website visitors more paths to follow, which may also increase the number of page views. With SEO Smart Links, you can activate case-sensitive matching, define custom keywords, and limit the maximum number of links per post.

Platinum SEO Pack

Increasingly more webmasters are using Platinum SEO Pack for performing search engine optimization, page redirection, and management of meta data. This tool enables users to create custom meta descriptions, rewrite titles, and prevent indexing of category and tag archives. You can also set 301 redirection on permalink changes, generate auto descriptions for posts and pages, and control indexing of any specific post or page.

SEO Friendly Images

This new WordPress plugin updates all images with ALT and TITLE attributes automatically. If the pictures posted on your site do not have these attributes, this program will add them according to your preferences. SEO Friendly Images automatically pulls keywords from your post title and includes them in your image ALT tags. If you optimize your pictures for search engines, you will get a lot of traffic via Google Image Search. …