Internet Marketing Advice – Keep Your Wallet In Your Pocket

Trying to Buy Success

How much are you spending to learn the tricks of the Internet marketing trade? Are you spending cash hand over fist in pursuit of an ideal approach to implement your business idea? Are you becoming an IM product addict, investing your cash in anything and everything that might improve you bottom line?

If you're spending a fortune on your business, you're not the only one. Far too many Internet marketers are doing the exact same thing.

And that's totally understandable. It makes perfect sense to purchase new information and products to keep your business rolling right along. There's nothing crazy about acquiring new information and products in order to stay abreast of changes in the business. However, there is a problem with running on the 'BUY NOW' treadmill if you're not making any money.

There's a significant difference between trying to stay on the cutting edge and gambling on every possible tool in examples of making a business work.

You want to spend your money the smart way. You do not want to be the person who has spent $ 40,000 on IM products and still is not making regular sales.

Buying the Right Way

How do you prevent yourself from unnecessary overspending? It starts by building a rock-solid foundation. If you strip away all of the details, tricks, options and creative new ideas from Internet marketing, it's a simple proposition.

You must have a product you can sell. You must have a way to sell the product. You need to secure traffic to the website you'll be using to generate sales.

That's IM in a nutshell. All of your efforts should relate to one of those basic needs.

As such, you need to focus on building strength in all three areas. When you buy something, it must directly address one of those three fundamental needs.

Before you start reaching for details, tweaks, adjustments and tricks, you need to develop your core means of making online money. Once you have the basics in place, you're going to start making money. After you're making money, you can be looking at those extras and adjustments.

Smart Foundation Building

You do not need to spend big money to build a profitable foundation. This is what you need to do.

  • Get a smart, big picture understanding of Internet marketing. You need to hear, straight from the proverbial horse's mouth, how things fit together and what really works.
  • Focus on ways to boost traffic. As noted, traffic is one of the three keys to a solid foundation. It's also the most important one you'll address. Without traffic, you can not determine if your product is interesting or if you're sales strategy is working. Without traffic, you can not determine if you have the right product or a workable sales strategy. You need to get people to your site as soon as possible.
  • Discover a continuing source of support and guidance. A good eBook can be helpful and instructional videos can really

Online Store Builder Needs Road Map

Many businesses spend all their efforts developing their websites just to fail miserably before their first year. A few that have spent hundreds of thousands of dollars and have failed come to mind, such as women's clothing stores and several electronic stores. The cemetery of domains that have expired is growing, and many more domains will expire soon.

An ecommerce store is ephemeral; it exists in a complete different world than the regular marketplace. People do not just walk by your storefront and go in when they see your sign; you have to drive them there; you have to figure out a way to bring them directly into your virtual ecommerce store, which only exists electronically.

You could buy internet advertising in the same way you could get an ad in the local newspaper, but you also want to maximize 'foot traffic' as much as possible. Foot traffic comes when you make yourself easy to find by the search engines. Google, Yahoo, and MSN are the three major search engines.

When someone searches the web for something, the search engine tries to find a provider for that person person needs. The search engine is a third party between you and you potential customer. Since the referrer's reputation is also on the line, the search engine makes sure your site is a great match for the customer's needs. In a way, competition is greater than for a brick and mortar store because you are also competitive with online businesses beyond your geographic boundaries. Furthermore, search engines are capable of ranking all of the competitive websites against yours. Because of the increased competition, if you do not know how to optimize your site, it is easy to spend thousands of dollars creating an ecommerce store and not even survive your first year.

Search engine optimization takes time before that vital foot traffic begins to appear and grow. SEO can be completed with online advertising. Remember, however, that traffic from advertising stops the instant you stop advertising, while SEO traffic can continue indefinitely with only periodic maintenance.

The principles of search engine optimization for an ecommerce store are simple, but their execution takes some time and dedication:

  1. Study your market and see what your customers want. Look for areas where you can compete easily and concentrate your efforts in those areas.
  2. Perform keyword research to see what prospects are searching for online. Your chances of being found depend on this research.
  3. Optimize your ecommerce store's content. Customize your content as much as possible. Duplicate content is common on ecommerce sites since product descriptions are typically copied from the manufacture's literature. When a search engine finds duplicate content, it drops its rankings and makes it hard to find through organic searches.
  4. Do internal search engine optimization of your overall website. Learn the principles of SEO.
  5. Interconnect the pages of your ecommerce site using more than one navigation option. Make your products easy to find once the customer reaches your site.
  6. Perform external search engine

An Introduction to Search Engine Optimization – SEO

So you have started a brand new online business and for the past few months, you have noticed that the traffic to your website has gone down. How can you fix this situation? This is a common problem that happens and it is something that many online businesses face, however there are ways that you can prevent it and stop it from happening to your business and that is via SEO, often referred to as search engine optimization. For those of you that have no idea what this particular process is, we are going to explore it in this article.

One of the things that you will notice about most websites that are successful is that they are at the top of the list or at the very least on the first page of the search result list. What this means is that these websites are optimized for search engines and that the traffic to their website is incredible because they use keywords in order to make sure that their website is picked up by Google etc.

How can your website start to show up on these lists? Well, that is where SEO comes into play. When you optimize your website, you are actually making sure that a search engine like Google picks up your website and offers it to the customer that is browsing.

Search engine optimization is a great way to ensure that your website's traffic is incredible and that overall, you are getting the business that you need to be a successful online business owner! …