Direct TV’s Technology Complements Its Programming

While it’s well known that Direct TV provides a wide variety of high quality programming on hundreds of television and satellite radio channels, not many people know about the impressive space age satellite technology that goes into delivering that programming to over fifteen and a half million subscribers.

While there are some types of technology that are available on special order, Direct TV also provides some pretty impressive technology to all of its subscribers regardless of which programming package they sign up for. The most basic technology is digital television. Television programming in digital format provides a vividly crystal clear picture in all but the worst weather conditions. That’s because digital television is easily cleansed of any interference that it picks up during transmission by Direct TV’s sophisticated satellite receiver equipment.

Direct TV also provides great user friendly software to all of its subscribers. User friendly software like the on screen program guide and Parental Locks make it much easier to handle the hundreds of channels that you could have available to you if you sign up for one of the larger programming packages. The on screen program guide is probably the piece of software that you’ll use the most. It displays a listing of all of the television shows and movies that you can choose among right on your TV screen. Along with each program, the on screen program guide will also provide you with information about the program- like who stars in it and what the plot consists of- in order to help you decide whether or not it’s something you might want to watch. While the on screen program guide is on the screen, the picture from the channel that the system is tuned to will continue to be displayed in a small window in the corner of the screen and the audio will continue to play over the speakers. That way you won’t have to miss anything while you’re looking around.

Direct TV’s Parental Controls help you to manage all of the channels, by providing you with tools to prevent your children from watching inappropriate programming. You can enact blanket rules, like blocking access to all movies with certain MPAA ratings, or you can block out specific programs and channels. Parental Controls are extremely flexible tools that can provide you with all the peace of mind you need to leave your kids alone with the TV.

One of the optional technologies you can get from Direct TV is a Digital Video Recorder. Digital Video Recorders are built into some satellite receivers and provide a great way to record the TV shows and movies that you want to watch, but wouldn’t otherwise be able to see because of other obligations like work, family, and community. This practice of recording programming so that it can be watched later is called “time shifting” and a Digital Video Recorder is extremely useful for “time shifting” because it’s easy to program, can store a huge amount of video on its hard …

Measuring a Website's Success

Just like running any other business, measuring a website's success is a priority that all online marketers and webmasters should look into. However, understanding and measuring the success of a certain website is not as simple as it looks, especially when the online marketing plan has a number of flaws in it right from the start.

If you think that website traffic is the most important thing to aim for in the online marketing field, then sometimes you really need to check on your tools. While getting a steady stream of traffic is essential, traffic alone rarely makes a website successful.

One way to find out if your website is really giving you the results that you need is to check if your online marketing programs meet your end results and what happens in between. The success of your website depends on how well your website performs as far as your established goals are concerned, which means that measuring actual results with respect to those goals will tell you if your website is doing well or not.

There are number of things to keep in mind when trying to assess the performance of your website. Although it will not be as easy as it sees, going through each step one by one will eventually lead you to finding out how your website is doing amid the competition.

When measuring your website's success, remember these reminders:

  • Have a plan and set your goals clearly.

Setting clear goals for your website will not be enough; you also need to have an overall plan for your website so that you can better meet your goals in time. When you set your goals, it is often more effective if you also list down one or two strategies that you think will help you achieve that goal more easily.

Having set your goals and laid out a plan for your website will help you hold a more detailed evaluation in the near future, which will also help you.

  • improve your performance in the long run.
  • Evaluate your marketing strategies and campaigns.

Evaluating your marketing strategies can be quite confusing if you are not sure of your website's objectives. Your objectives will serve as your guide, so when you evaluate your online marketing strategies you will know if what you applied were able to meet your objectives or not.

  • Check if you were able to make ROI (return on investment).

Perhaps one of the easiest and most logical ways to assess a website's success in the past year or in the last couple of months is to find out if it has returns on investment, or ROI. At first glance, if you see that your website has provided you significant profit then most likely you are in a good position. …