Why Magento Is The Best Platform For Ecommerce Website Development

Posted on Posted in seo, website

To begin with the features and reasons which make Magento the best platform for the development of an ecommerce website, we need to first be completely familiar with the term ‘Magento’.

Magento is a PHP language written open-source ecommerce design platform. The main aim of this is to provide the proprietors and store owner’s with various ways through which they can generate a higher degree of revenue, increase the user management on their page and also navigate and improve the reach of their ecommerce website.

The introduction of the all new Magneto 2.0 has diversified the shopping fields of people thus making them accessible to wide options and also making the portal user friendly for better comfort.

The features of Magento 2.0 are something which not only helps it stand out of the box in comparison but also makes it the best available option for your e-commerce website development.

Specification for the e-commerce businesses

Since its birth, Magento has laid its hand to bring about changing and thus improving the e-commerce websites. The aim is to reach for the requirement of the client and thus acquire the same. Magento also has an extended library which is a boon to the developers as it makes the options of adding the required features in the website available.

  • Best experience

This is the platform which helps in the mobile data integration with the mobile application thus helping the people to shop for their needs anytime and anywhere using the application.

  • Support for language and currency

This platform will also be beneficial to your e-commerce design to reach out to a greater base of public. With the availability and the inbuilt support for languages and currency, many people from inside and outside your country can shop from your website.

  • Quickness in procedures

This option is also for customer benefit. The customers can shop for multiple options and can place the order and checkout further easily. There is no such need to bill and purchase each and every product separately.

  • SEO optimization

This platform also includes the build-in SEO tools which initiates the traffic of the search engines to your e-commerce website designs. This will result in the improvement of the ranking of your website design and thus enlist in the top of the search result pages.

  • Multiple device run

If you decide to develop and design your e-commerce website with Magento, with the presence of the cross-browser support, your website will now be able to run on various devices. You can acquire two kinds of advantages with us:

  1. Ready to go website access
  2. Improve the search page result ranking

Most preferred for development services

Being an open-source e-commerce development platform, there are many companies which place Magento as their first preference when it comes to providing the web application development services.

Be it the admin features or the elaborated ways of advertising your business or the website development, Magento is a full proof and the best one stop solution for your e-commerce business.…

How To Optimize Your SEO for Mobile-First

Posted on Posted in seo, technology, website

What is Mobile SEO?

With the increase of competition, it is becoming progressively more difficult for companies’ websites to be found in search engines and therefore gain traffic. There is a need to search for new technologies that bring some kind of feedback, and it is from this search that the Mobile SEO came about. Mobile SEO consists of website optimization techniques for mobile systems. However, mobile SEO should not be considered a technology aimed only at mobile phones, but also at every system with a mobile interface that can access the web. The difference between using mobile SEO to traditional SEO, though, is not too great. Basic techniques such as keyword usage and link building will normally be used here. Therefore, it is necessary to take into account that mobile users have very different habits of traditional users, and it is this (considerable) difference that has further stimulated its evolution.

Search Engines vs. Mobile SEO

Contrary to popular belief, Search Engines has been adapting to new technology. Major search engines systems, along with other mobile access systems, already have their own Mobile Search Engines. A major breakthrough in the area of ​​mobile access is Google Mobile, which makes your mobile device’s access to Google features such as Gmail and Google Maps.

– Google Sitemaps for Mobile

– Bing Mobile Friendliness Test Tool

Mobilize your website and find out how mobile SEO and a call to action can help convert more sales while providing a better customer experience.

How to begin?

As previously mentioned, the techniques involved in Mobile SEO do not differ from traditional SEO techniques. Creating quality content with optimized keywords, using the link anchors well and building links for Mobile Search Engines is a good start. The biggest difference is how to make it easier for these Mobile Search Engines to find and index mobile sites correctly.

Sitemaps and Structure

In the Webmaster Tools, Google has a whole section on Mobile Sitemaps, explaining its structure and other specifications for the correct sitemap configuration. A mobile Sitemap can only contain URLs that serve mobile web content, the remaining links will be ignored by Google. Sitemaps currently support and automatically detect the following markup languages:

– Non-mobile (this includes most of the content)

– Mobile XHTML Profile (WAP 2.0)

– WML (WAP 1.2)

– CHTML (iMode)

Validating these codes is essential. The validation allows full code correction so that it can be viewed by any device without major problems. Some devices simply cannot read pages that are not 100% validated. One final thing is that Google always uses the HTTP “Accept” header to explicitly state that the site should return documents with mobile content, rather than standard HTML. If your site meets this standard, mobile content will be properly crawled by Google crawlers.

Keywords

The use of smaller keywords is indicated in mobile optimization because, according to surveys, they are more suited to mobile users. All of this makes sense when we consider how much space is available in …