Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be …

Flattening The American Internet

Accessing information and interactive resources available around the globe via the Internet is a pretty simple task. In a careful Internet world, the dynamics of connecting to resources are transparent, and we expect resources we want to access are available through our local Internet service provider. Technical details of connecting to Internet resources are an abstract concept for most, and whatever mechanisms happen behind the scenes are not relevant to our everyday use of the network.

Because the Internet is made up of a complex matrix of physical, business and international relationships, how these systems interact and collaborate is actually very important to the end user, as well as to those providing Internet services and content. Of the greatest concern impacting online resources from eBay to the Bank of America is the potential financial pressure bought on by the largest Tier 1 networks. As the only networks in the world having global Internet visibility, these few companies, including AT & T, Sprint, Verizon, Level 3, and Cable and Wireless, facilitate access to the global Internet – a function which people and companies worldwide rely on to ensure small networks and content providers are available through their local service providers.

The Tier 1 was born at the demise of NSFNet (National Science Foundation Network). In the early days of Internet development, the NSF supported the development of a large publicly funded academic and research network through the United States, and connecting many foreign academic networks to the US as a hub through the International Connections Manager (ICM Network). As commercial Internet development grew in the early 1990s, the NSF realized it was time to back away from publicly funding the "Internet" and grant contracts to large US carriers to take over responsibility for the former US backbone and ICM portions of the NSFNet.

Small Internet exchange points (IXPs) were also funded, allowing the large networks taking over NSFNet assets, as well as their own commercial Internets to connect and share Internet traffic. Those network access points (NAPs) were also contracted to the large US carriers, who managed policies for US and International network exchange. The large US carriers absolutely had control of the networks, and were the original Tier 1 Internet providers.

Roadblocks in the Internet Community

Debates around net neutrality highlight some underlying issues. The goal of net neutrality is to reserve the open and interconnected nature of the public Internet. But while the largest networks use their control to hinder growth and innovation within the Internet-connect business community or impede free access to Internet-connected content sources, they have the power and control which could present challenges to an open Internet environment.

A Tier 1 network, for example, has the power to charge a major content delivery network (CDN) a premium to access its network. This is due to the CDN may deliver a very large amount of content traffic into a network, and the Tier 1 network believes that should receive additional compensation to fund additional capacity needed to …