10 Places Where You Can Give You Local SEO Campaign An Instant Boost

Posted on Posted in internet, seo, website

If you are a local business owner, there is no doubt you would like to see your website, Google Places , Yahoo Local or Bing Local listing come at the top of the local search results when a potential customer does a search for your products or services. To achieve that you will need a good mixture of local SEO techniques, all of which are designed to get your business in front of web users. one such technique is link citations optimization.

You may not yet be aware of how important they are, how to get them or even what they are but I'm here to tell you, without them your business website or search engine local listing is going to be buried out of sight, hidden for ever from the eyes of your life blood, new customers.

What exactly is a link citation?

When ever the search engine spiders come across your business details, like business name, address of your trading promotions, telephone numbers, website address, email address and other details associated with your business, it is counted as a reference to your business and the best part is it does not matter if it is a link in the true (internet) sense of the word, just the mention is enough to improve the position of your website or local listing in the local search results.

Do you really need them?

Quite simply yes, link citations improve your chances of getting on top of those all important Google Places / Maps Listings. Just in case you have been really busy of late, and have not seen the "new" Google search results, these are the results that appear when you do a local search, such as say "central heating engineer Wolverhampton". The search will return results with marks A to G, the top seven spots under the paid results, that are represented on the map found in the right side bar. Check it if you have not seen them before, or you need reassuring that this is the case. Now if you are not in those seven results you will show on the map as a spot and chances are no one will even bother checking you out. There is plenty of evidence that this will be the case on my website.

So, it is now not enough just to claim your Google Places Page , you have to set it up right and then go about getting links back to it, not in the same form as normal websites (a hyperlink with keyword anchor text) but in the form of citations. The good thing is there are plenty of places for you to get citation links, from the big players in local online directories to the smaller niche specific directories, you want to add your business information to as many as you can find (or afford) but the downside is, it takes up so much of a business owners time doing so. And just to prove the point I …

Internet Explorer 7 RC1 Flagging Sites Wrongfully As Phishing Sites

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It all started with a web site owner receiving an e-mail from an unhappy client informing him that the anti-phishing scanner of Internet Explorer RC1 detected his site as a possible fraudulent web site. When Internet Explorer detects a possible fraudulent site, it warns the user not to enter any personal or sensitive information on the specific site in question. This means that if your site gets detected as a phishing site, you will most certainly loose clients because no one will want to buy from you (to sell products online you require information like e-mail addresses, shipping addresses and credit card information).

Which bears me the most is the fact that web site owners discovered this and will likely encourage their visitors to turn of the anti-phishing feature. This beats the whole idea of ​​having the scanner there in the first place. Internet Explorer is causing a loss of confidence in two directions, the one being the web site and the other being the anti-phishing scanner. People will start to doubt respectable web sites and at the same time question the accuracy of the anti-phishing protection of Internet Explorer. The anti-phishing scanner is a great idea and an innovative way of battling the ever-increasing threat of online fraud. But when things go horribly wrong like this, you do more harm than good.

You have to take into consideration that it is still a release candidate and not the final version and bugs will most certainly be present. But you have to make sure that things like this will not happen before you release it into the open. I can only imagine how much money has been lost because of this flaw and you might even see some lawsuits in the near future if the matter is not resolved in a timely matter.

The developers of Firefox are also implementing an anti-phishing feature for Firefox 2. This anti-phishing feature handles possible fraudulent sites fairly the same way as the Google Safe Browsing feature of the Google Toolbar. This brings an idea to mind. If you really feel you need anti-phishing protection then get Firefox with Google Toolbar, it is far better and safer using a stable browser than using a pre-release version of a browser with multiple of security issues and flaws. To be honest, you should seriously consider an alternative browser to Internet Explorer, because it will be compulsory for all Internet Explorer 6 users to upgrade to Internet Explorer 7 once the final version gets released. Ask yourself the question, are you going to be bullied onto using an unreliable product or are you going to decide for yourself what is the best for your online safety?

For more information about this incident visit the following link: [http://www.webproworld.com/viewtopic.php?t=67905] …

One Way Link Building – A Sure Fire Way to Increase Your Search Engine Rankings

Posted on Posted in internet, seo, website

By now, you already know that there are so many ways on how to do search engine optimization. In fact, because of the different techniques, you can hardly find a good time to do all of them. You might as well choose one that really works, and one of these is one-way link building.

Let's Define One-way Link Building

Link building is a way of increasing your rankings in search engine. Any link that goes to your website corresponds to one vote of popularity and relevance. If you have more inbound links, then it means that your web pages are very valuable, and then, you can be given a better page rank by search engines like Google.

On the other hand, you can also see that one of your main goals there is to get inbound, not outbound, links. This is then described as one-way link building. You let others link to you as many times as they want, but you do not have to unnecessarily link to them.

Benefits of One-way Link Building

This is a lot better than other form of link development strategies, such as reciprocal and three-way linking. One-way link building is a lot simpler. Moreover, you are sooner to suffer the same fate of your partner in reciprocal linking. Some Internet marketers can also be very devious. They will remove your links once they see that the people are already added to your website or link directory.

How Do You Do It?

Despite the fact that one-way link building is very basic, there are still a couple of things that you have to remember. This way, you can avoid committing mistakes along the way.

For one, you have to ensure that all your links are working-all the time. This may mean that you have to check them regularly. A broken link usually warrants a penalty from search engines. They can also pull your rankings down, and no one wants to link up to you since they're not getting any information in return.

You too can also perform one-way link building. You can just come up with articles such as this one and add your links at the bottom of the page. Submit your copies to different article directories and press release distribution centers. The good thing about this strategy is that publishers can post your articles in their respective blogs and websites, together with your active links.

Neverheless, you should see it that you're using anchor texts. This is to make sure that your links can come up once your Internet visitors would use the keywords in searching for information.

You also have to keep track of the links that are going to your website. There are others who would take advantage of your excellent position in the rankings. These include link farms and spammy websites.

You may also consider hiring an SEO company to do one-way link building for you. You can save yourself the hassle, and you are assured of their professionalism and …