Basics of SEO for Local Businesses

The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this is where I start. What is referred to as the NAP is what is most important to be matching across the different listings. NAP is short for Name, Address, Phone, although it is an added bonus to have a website link wherever possible when building citations.

After the initial audit of the citations, I will move to the cleanup phase. During this process, I will claim any listings which are incorrect and make corrections. Of course, it is much easier to just create new listings with the correct information, but that would be a mistake. Duplicate listings are just as much a problem as having incorrect information.

Once I’ve got consistent citations built for all of the major citations, yelp, yellow pages, Brownbook, Foursquare, Manta, Bing, Google My Business, Apple maps, etc. I then will go into building a custom Google map. It isn’t very difficult to build a Google my map, and it can be a powerful tool to embed or place links to citations on.

With the cleanup and a Google map built, it’s time to get some extra juice to the map and get some schema on the website. The first thing I do would be to create the schema with an online tool. Schema is some extra code that helps Google to identify what location, and type of business is listed. I prefer to create a code called JSON LD. This type of code is a script which I can place in the head of the website, as well as placing it inside the iframe of the map. When you create your Google map I always make sure to set it to public and create the iframe, once I have this code I will send it to a vendor who I use to embed these for more link juice, but first I slip the schema code in before the closing iframe tag.

Those few things are the mainstay of how I rank businesses locally on Google and other search engines. There is always more that you can do to build relevance to the location though. Getting local bloggers to mention you, or being listed in local directories is also something that I pursue in the upcoming months as the campaign continues.…

The Danger of Trying to Cut Up a Fallen Tree

We had a bad storm a few days ago. We have a wide lot that our house is on, and a tree fell over sideways. It was at the edge of our lot, and it fell across it in the back yard. From the root ball to the tip of the tree, it just fits in our yard. We called a company that does tree removal in Long Island NY to get it. It was laying on its side in the yard like a crane just set it down there. It was planted just inside the fence on the one side, and the top branches were barely touching the fence across the yard where it lay.

I tried to cut it up with a little electric chainsaw I had for trimming branches. It was no match for that big tree. I got a lot of the smaller branches off, but it rolled when I cut a thicker one. That scared me as that tree weighs several tons. I could have been killed if it rolled on top of me.…

Diabetes Software – How To Improve Your Diabetes Treatment With Technology

For people new to diabetes it can be quite a daunting prospect to assimilate all the new information needed to control diabetes and safeguard your health. The fundamental principle underlying most diabetic treatment is understanding the impact that sugar will have on a persons blood glucose level. In order to control this the person is required to modify their eating and exercise behavior and monitor their blood. Diabetic software can help to monitor a persons blood more effectively and efficiently. Ultimately it can give the person more control of their diabetic condition. This article will look at some of the features of diabetic software and how it can help you.

Diabetic software comes in two broad groups. The first group is educational in nature. The aim is to teach people about controlling blood sugar levels. I would say this type of software is aimed at people who do not understand diabetes or have just been diagnosed with it. Children and parents of children with diabetes would also find these tools useful and instructive.

The most popular educational software is called AIDA. It is a simulator of a typical persons insulin use and blood sugar levels over a day. Various variables can be entered into the simulator. These include the persons weight, their meal times and carbohydrates intake during the meal, their levels of short and long acting insulin and their kidney and liver conditions. With these variable the simulator will plot a graph of blood sugar level over the day. This can be instructive or can be used to model a persons real conditions (although the site says it is for educational purposes only and should not be considered as advice).

The other type of diabetic software is for monitoring an individuals blood readings over time. Most of these tools are on line and you have to register to use the software. In some cases the software is run by the particular company that produces the blood sugar meter that you are currently using.

The blood sugar meter is the equipment that you use to test your blood. You can plug the meter into your computer and all your readings will be downloaded and mapped into various types of graphs. You can select various variables and times to analyze. For example you could analyze your blood sugar level during exercise times. This would give you a pattern over time of wherever your blood sugar level fits within an acceptable range (determined by your doctor). You can then plan ahead for future exercise.

Many of these sites will accept more than one type of meter reader and each one will offer a variety of reports that can be printer out or saved.

Diabetic software is useful in managing diabetes because it educates or analyzes your condition. This can make you more informed and better equipped to understand and treat the disease. …