The 10 Biggest Search Engine Optimization Mistakes: Number 2: Wrong Page Title

Posted on Posted in internet, website

Your page title on your home page is the largest indicator to search engines of what your website is about. If it does not succinctly explain exactly what your website offers, as well as containing your keyword phrase as discussed in Search Engine Mistake # 1, then you're missing out significantly on website visitors.

What is a website page title?

The page title is the writing in the blue bar at the top of a web page, and originates in the Meta Tags, which are a set of instructions for search engines and technicians at the beginning of your web page. These Meta Tags are not displayed in the normal view of your website. However, (assuming your are using Internet Explorer) all you have to do is click on the 'View' tab at the top of the page and then select 'Source' to view the code behind your website.

Your page title will be in-between the two 'HTML Tags' (which indicates the start and end of the page title).

Your page title is also shown as the clickable title link displayed in search results, if your site has been found using a search engine query.

The most common page title mistake that businesses make

Most businesses are proud of their brand name. Unfortunately that means that they want their brand name all over their website. Including all the areas that should be used for keyword phrases instead. Businesses HAVE to find a way to take independent advice AND act upon it without their brand colored glasses on when deciding on their website page title.

How to write an effective page title

A page title should be between 10 and 60 characters long – including spaces. Any longer, and it may be cut when appearing in search engine results. It should ideally JUST be the keyword phrase that you have decided on for your page (Refer to The 10 Biggest Search Engine Optimization Mistakes: # 1: Wrong Keywords).

A good example of an effective page title would be 'Internet Marketing Consultant'.

The second best example of an effective page title would also include the brand name – for example, 'David Bain – Internet Marketing Consultant'. This effectiveness of this title is even compared compared to the first example.

The worst possible page title in this example would be 'David Bain'. If found in search engine results, hardly anyone would visit the site because the title does not denote what the website is about. In addition, the chances of appearing in desired search engine results would have reduced significantly due to the lack of keywords.

Remember to think about all your website pages – each page title on each page should be optimized. Not just your home page. A good example is this website where all the business article categories have their own key phrase focused category pages. Take time getting your page titles right. It will prove to be an extremely beneficial tool for significantly increasing your future website traffic. …

Superman Has a Great SEO Guy

Posted on Posted in internet, seo

Here in Metropolis, online advertising is at a premium. You have to make sure it is catchy and if it is not, you have to sign a superhero (or villain) to a contract to endorse your product. It's a cut-throat world and in constant change.

So how does Superman stay at the top?

I'll tell you how … he has a great SEO guy.

Mind you, the hero will not tell me the secret identity of the genius behind his online image, but it is clear that he knows what he is doing.

Owning Keyword Phrases

It's always important to own your keyword phrases especially your company name. If you do not own this, then you are going to lose money faster than Lex Luthor lost his hair.

Superman's SEO guy understands this and has spent hours ensuring that the word "Superman" points straight to the superherp. Open up Google and type "superman". He owns the first three pages. Do not you wish you could get the same for your client?

Try typing some other phrases.

  • "Superhero" – The third link should be to Wikipedia. Who is the first hero that they mention? Superman.
  • "big blue Boy Scout", "dc" and "daily planet" – He is listed in the description of the first link.
  • Even if you put in "Lois Lane", you get info about Superman.

To do this, you need good content, effective META tags and strong H1 tags. (And it helps if you save a school bus or two to get some good buzz.) This just goes to show that writing good content with great keywords can do you wonders.

The Importance of Good Link Campaigns

It also helps that Superman's SEO guy has spent time building legitimate linking campaigns throughout the web, starting with Wikipedia. Inputting a legitimate page on Wikipedia became a goldmine! There are 8,756 pages linked to the Wikipedia page. Fourteen of these links are from inside Wikipedia, creating some excellent inner-linking campaigns. If you branch out and check all fourteen of these links, you'll see that there are thousands and thousands of secondary links built in that ever lead back to Superman.

Are Taglines or Mottos Important on the Web?

You bet they are! If you are known for a certain catch-phrase, then use it to your advantage. That's what Superman does.

The Man of Steel? The Man of Tomorrow? The Last Son of Krypton? All of them lead to Superman.

Faster than a speeding bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound? Even though all of these phrases contain common words, the SEO guy has spent years flooding the internet with the phrases in content near the word Superman. You can not go to the web and type in those keywords without seeing Superman on the page.

The Love of the People

Because of his notoriety and high visibility, Superman shows up all over the place on forums and community message boards. Do not forget that …