GPS Auto Tracker Technology Saves A Life

Posted on Posted in technology

The use of GPS auto tracker technology by business fleet managers and private citizens is growing daily. The savings in terms of maintenance, labor, insurance and fuel cost are unlawful when applied correctly. Real time GPS more than pays for itself the first day it is employed. Some companies have even been able to reduce the size of their fleets to increased efficiency. Everyone knows that increased efficiency means a better bottom line. However there are additional benefits to using a real time GPS system.

Recently a large electrical contractor that operates more than 40 trucks over a 1000 square mile area contracted and installed a real time GPS auto tracker system in all of its vehicles. Most employees are allowed to take their work vehicles home after work. This saves the company both fuel and labor cost each day. Many of the employees felt that the company was playing big brother and invading their privacy. Some even suggested that they would leave once the system was installed.

Once the tracking system was activated and the fleet management staff trained in its use the company began to find ways to cut costs. Employees found that the system was not as intrusive as they had envisioned. The application of personnel and resources quickly began to make the company more efficient and contracts were being completed in less time. As a result the company was able to bid on additional work.

This past November found another benefit to using the GPS auto tracker technology that no one at the company expected. After a normal day of work one of the employees did not arrive home for dinner at the normal time. His wife at first passed this off as an extended work related delay. After a couple of hours she tried calling him on his cell phone but was told that the phone was not in service. Later being worried she called her husband's supervisor to ask if he knew where her husband was and of course he did not stipulate that no one was working late.

Shortly after receiving the call the supervisor went on line and downloaded the location map provided by the GPS tracking Service Company. He quickly found the missing vehicle located along the Interstate highway. After calling the missing employees cell phone several times without an answer he went to investigate.

Using his laptop and GPS he drove to the exact location that the tracking system had indicated. However arriving on the scene no company truck was located. The supervisor checked the tracking information and even contacted the service company for assistance. It was suggested that the tracking device had become dislodged and fallen from the vehicle at that location. Where on the supervisor took a flashlight and went to look for it. Instead of finding the device his flashlight reflected off the back of the company vehicle lying upside down in the roadside ditch. The missing man was trap inside and was still alive.

Emergency response …

Search Engine Optimization for Long-Term Results

Posted on Posted in seo, website

Like many people think of search engine optimization to improve the search engine rankings either as a mastermind work and requires much time and effort, or it's just sprinkling of meta tags and keywords throughout the website.

Both are wrong. Well, search engine optimization in competitive circumstances requires consider expertise, but in non-competitive circumstances it is just the basic if applied smartly fetches the results. If the business is solely depends on marketing (of products and services) and has plans to grow in future then long-term search engine optimization strategy is a must. And that's no child's play!
Let's discuss what search engine optimization or SEO is and its relationship with web marketing.
Search engine optimization or SEO is a subset of Search Engine Marketing that improves the volume and quality of traffics to a website. It can target specialized searches like, image search, local search and industry specific searches.
Short term SEO is easy and the result can be quick as it looks for temporary search engine algorithms and web practices. But for long term the scenario is quite different. Search engine optimization in a long term basis might involve paid advertising, building quality-rich web pages and addressing the technical issues of the back-end. Moreover, it's long-term SEO is a continues. You have to optimize as long as you are in the business, as long as search engines change their criteria and as long as there is the competition. It's imperative to assume SEO as a long-term investment for your site. Here are few tips for long-term Search Engine Optimization

Select your relevant search keywords and key phrases.

o Give individual attention to each page and allocate the search keywords and phrases to different pages. Split pages, if required.

o Work your best to make the keywords, phrases, meta, title, alt and different heads and subheads contextual. That is they should go with the existing content. If they do not match, ask your copywriter to redraft the content. The idea here is to make the page as much human as possible.

o Build and organize the internal links and link text to suit the target search keywords and their pages.

o Get external links to your website. Organize the links to suit the target search keywords and their pages.

o Organize all the on-page elements to suit each page's target search term.

o Use paid keyword analysis tools for research. Tally the search results with your business. Achieving high rankings for the keywords nobody is looking for is just waste of your time and effort.

o Do not fill the website only with glitz – graphics, junk scripts and animations ward off the crawlers.

o Use natural, easy-to-understand language and never the abstracts. Ensure your Title tags and link anchor text all are in sync with the visible website content.

o Sit back and watch your ranking improve! It takes a little time to rank.

o Plan a weekly schedule for your search engine optimization activities. To be in …

How To Fine Tune Your Organic SEO Techniques

Posted on Posted in seo, website

Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.

— The Advantages of Organic SEO —

Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click search engine advertising) that – to their minds – result in higher page rankings in the minimum amount of time. What they do not realize is that, while this technique does result in higher page rankings, they get smaller profit margins in return because of the 'cash up front' that they have to forego.

— Organic SEO Secret —

The 'secret' to organic SEO is in its "natural" approach to increasing inbound links to your website – which means getting visitors to your website, and enticing them to link to your page. In a sense, organic SEO is a two-step process: getting people interested enough in your website to pay a visit; and providing sufficient interesting content to persuade them to link to your site.

Organic SEO also involves finding the right keyword to optimize for. If you are not sure what your key phrases are, there are online tools available to help you. These tools are useful in keyword research which will help you refine your organic SEO approach.

— Get Indexed —

Organic SEO begins with getting indexed by the search engines. If you are not in a search engine's index, you will not be included in search engines results pages. So, you have to submit your site to search engines.

Search engine submission can be done through a lot of ways. You can do it through the most obvious way; that is, by submitting your site URL to Google, Yahoo and other search engines you wish to be part of.

Another popular way of getting indexed is by submitting your site to open directories such as DMOZ. This particular open directory is used by Google, so if you get your site listed there, the Googlebot will definitely find you.

In line with directory submission, links from important sites can get you indexed quickly. If you want fast results, buy a one-way link from an important site (not a link farm, mind you) so that Googlebot or any other search engine spider can follow that link to your site and in conclusion get your site indexed. In the same way, you can also try site submission services.

— Be an Active Netizen —

You can also consider taking proactive approaches to optimizing your website. Think about getting into offline optimization strategies such as participating in online forums or blogs, submitting articles, writing press releases and directory submissions, all of which will give you opportunities to 'seed' links pointing back to your website.

One excellent approach is to start a …