How to Use Alexa for Tracking Website Traffic

Upon making a website the next step is to optimize it on search engines through generating site traffic. With good rankings, your site will be popular among online users, giving you greater opportunities of attracting more possible customers.

There are many ways to generate traffic for your website. You can apply different search engine optimization techniques such as article / video marketing, keyword research, creating back links, and others to gain organic traffic or acquire paid advertisements for quick visibility.

Because of online marketing's popularity, people in the business industry are making its way to utilize the power of the World Wide Web. And with this, an intense competition among businesses already exists.

To keep up with the competition of the game, you must regularly monitor your traffic. It is a must to every site owner to know what is happening within their website so they can do some adjustments for further improvement.

There are many traffic tracking sites that you can use to monitor your web traffic. Now, let's take Alexa first.

Owned by Amazon, Alexa is a popular website traffic tracking site that is proven to be highly effective because it enables you to see what is more than just graphs. It features traffic rank, page views, reach, bounce and search percentage, and the time the viewer spent on the site.

Other information helpful to your marketing is demographics. More than the amount of traffic to your website, Alexa also enables you to know the gender, age, education, and even the family details of the site visitor.

With this, you will be able to make your branding according to the background of most of your visitors. In an instance, if you're generating traffic from people aging 20-40, you can set the branding such as lay-out, feel, and language to fit into the preferences of your viewers.

More than the traffic volume, Alexa also does website analysis such as your measuring keyword effectiveness, knowing links made from your site, and others. With this, you can make changes to improve your content.

The great thing about Alexa is that you can know how the competitors' website is doing such as the volume of their site traffic, pages with the most views, the site before they landed on that site, and the keywords used. By doing these details, you can work on your site to overpower your competitors.

Since your visitors are your priority, Alexa lets you know the feedback from your visitors through their comments. This feature enables you to determine what things that are needed to be improved.

The main uses presented above and other extra features made Alexa a perfect companion for website owners. With further explorations and helpful insights from other SEO veterans, you can certainly make your way to SEO success. …

Impact of Technology on Business

Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information.

Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hiring their own personnel due to the low costs associated with it. Because of the huge impact of technological innovations to companies, it is impossible for them to live with it.

Commonly used high technology equipment:

  • Computers
  • Photocopier
  • Telephone
  • Computer printer
  • Internet
  • Paper shredder
  • Multimedia projector
  • Touch screen monitors
  • Computer mouse
  • Laptop computers

Advantages of Technology to Business:

  • Customer Relations. Technology affects the way companies communicate and establish relations with their clients. In a fast moving and business environment, it is vital for them to interact with clients regularly and quickly to gain their trust and to obtain customer loyalty. With the use of Internet and online social networks, firms interact with consumers and answer all their queries about the product. Establishing effective communication with customers not only creates rapport with them, but it also creates strong public image. It allows business enterprises to reduce and to cut carbon dioxide emissions.
  • Business Operations. With the use of technological innovations, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables you to save time and money.
  • Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising.
  • Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions.
  • Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets.
  • Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports.
  • Industrial Productivity. Through the use of business software programs or software packages, it automated traditional manufacturing process, reduces labor costs and enhances manufacturing productivity. It enables companies to increase efficiency and production output.
  • Business mobility. Technological innovations improved companies’ sales, services, shorted lead time on receiving and delivering goods and services. Enables them to penetrate multiple markets at least costs.
  • Research capacity. It enables them to conduct studies on various companies to gain knowledge on the new trends in the market and way on avoiding them.

How to Get High SEO Ranking With Keyword Targeting

Basically, there are two reasons why people go online: first, when they need to purchase something and second, when they are looking for information or personal contact – this could include social networking, blogging, entertainment, etc.

Responding to these needs, you would want the product or service on your website to show up at least on the first page of the Search Engine Results Page or SERP to queries and searches. There are three effective tools to get the attention of users to your website: (1) keyword targeting; (2) capturing your market when they are in the buying mode; and (3) getting your website a high rank on SERP's. Bringing these three needs into one simple question, you may ask, "How do I get high SEO ranking with keyword targeting?"

Utilize available keyword research tools – There are many keyword research tools available out there over the internet and most of them are quite effective in helping you find the best keywords. These tools will help you find the most competitive keywords available for your products and help you to find keywords that will make your website at the top of SERP's.

Solid keyword target – The importance of achieving a solid keyword target for your product measures your ability to compete in the market and the ability of your products and services to reach your potential buyer. It would be best to figure out what the searchers have in mind when they are typing in the words when they do research for products and services like yours. These groups of words / phrases are solid keywords you can use competitively for high SEO rankings.

Know your audience – One of the advantages that will help you in formulating keyword targeting is to know the audience. It is absolutely more beneficial to focus on attracting a wide variety of visitors to gain more visits to your website than focusing your website only to potential buyers. You attract your audience by providing them quality information about the available products and services on your website.

Provide fresh, quality content – This important part in keyword targeting is to provide quality content on your website and continuously refresh that content with new articles and blogs. Most visitors are seeking particular information and you should give them what they want. Many visitors get frustrated to find that your website may have quality content but is seldom updated or refurbished. Get your hands dirty; explore subject matter related to your keywords and improve your articles and website with information that visitors are seeking!

Correct location for your targeted keywords – It is important to get your targeted keywords positioned on your website in the best positions for optimal search engine results. You want your targeted keywords to be in the places where your online business competitively thrives. As an example, let's say that you're considering opening a car wash. It would be logical to locate your business where there is a great deal of vehicle …

Ways to Make Money With Computer – Part-Time Income Ideas

There are various ways in which a person can be making money
with computer. In this article we will look at a number of
different options that a person may want to consider in
order to make money using a computer. One of the largest
benefits to be had from making money with a computer is that
if you wish you can do it from the comfort of your own home.

1. Online Trading

There are many sites around today which are used by both
beginners and more experienced traders. These sites will
provide you with unique insights into the stock market, how
it works and how to go about making successful choices. Most
of these sites provide their users with daily updates after
they have performed an analysis of the market and will help
to target profit picks. It is a great way to get started
in the world of trading and many of these sites will offer
you penny stock trading which only costs between $ 1 to $ 5
for you to purchase shares in a particular company. Another
benefit to be had from online trading is that you can be
kept constantly in touch with how things are going and many
of these sites will help you to decide the best time to buy
or sell. Although trading is not without its risks it can be
enjoyable. Please read reviews and do not use money
you can not lose. This can be a risky situation and the
economy is not predictable.

2. Online Surveys

There are hundreds of companies around the world who need
the opinion of consumers before they launch a product on to
the market. Although you will not become a millionaire if
you do decide to do this it will provide you with some
additional money on top of what you are already expecting.
You can also get paid for focus groups in your local
area.

3. Affiliate Marketing

There are many online companies and web masters who are
looking to use affiliate programs in order to boost them
online sales. Normally these programs are free to join and
the more popular ones include Clickback, Amazon Associate
Program and Commission Junction. An affiliate will earn
money through contracts when referring a customer to their
chosen merchant or if the customer purchases some from the
site. When you decide to join an affiliate program they will
provide you with an ID number that is unique to you and then
the merchant will know where the customer has been referred
from and to what they should make any payments to.

These are just three of the ways you may want to consider
when looking at making money with computer in the future.
But there are other ideas such as web design, graphic and
logos, selling articles you write and installing scripts. …

How To Request Technical Support

I've been in and around computers for many years and so I've seen lots of help requests – both addressed to me and in general programming or other technical forums. While I've seen lots of help requests I've seen very few good help requests. Here are a couple tips to keep in mind when requesting any kind of technical help:

1) Do not assign blame. "Your program does not work" is a bad way to request help because you're assigning blame. It's a request that sets a bad tone for the conversation and will tend to get you dismissed. If you say my program does not work then all I have to do is show you it working in my own environment. That proves that the program does work and even though you can not get it working in your own environment I'm done with you.

2) Describe the problem and not your own guess as to the cause of the problem. "My e-mail is broken" is an underlying cause that's most often not correct. "I'm not able to login to my e-mail" is a description of the problem you have that you'd like me to help solve.

3) Provide relevant details. Even though it's a slight improvement "I'm not able to login to my e-mail" is still a pretty poor way to request help. Much better is to describe in detail what you're doing. "I'm trying to login to the web based e-mail which I've done successfully before. When I enter my username and password I get the error message 'Your account is unavailable'. " That's some relevant detail that gives me something to work with.

4) If something has changed – tell me. I've frequently gotten "Your script used to work but it's not working anymore." When asked further the requester then reveals that the recently changed servers. It's a general principle of engineering that you change one thing at a time and re-test so that if something breaks you know what change caused it to break. If a program stops working when you changed something like the web host, the operating system, which browser you're using to access the site then that is extremely relevant information should be prompt in your request

5) Address your request to the appropriate person. Do not complain to your ISP that you can not get your word processor to work. Do not ask me about how to get someone else's program running. Do not post on a forum asking for "a little help" when what you really want is someone to provide you with a complex solution.

6) Keep your support expectations realistic. Microsoft sells software packages for hundreds of dollars and then charges you another hundred if you want to ask them a question about it. Yet I've seen people expect demand hand holding and free upgrades for life for a $ 10 script. Very little software or online services have enough margin built into the price to provide more …

How Leading-Edge Technologies Have Changed The Diners Business

Technology has a significant impact on every business. Competing with the market without opting for innovative technologies is difficult. Diners are also striving hard to meet market standards, and these standards are 80% based on technology. If you are new to this restaurant industry, then you will have to opt for all the possible techniques to seek the attention of foodies. Now a days, only those are successful that hit big with latest technologies. By reading this article, you will get to know how leading-edge technologies have revolutionized the restaurants. It doesn’t matter whether they are running big cafeterias or smaller ones, cutting-edge technology has mesmerized the diners across the globe.

Moving on to Social media

Social media has wiped out all the traditional promotion techniques that were widely used a few years ago. Now diners don’t have to go door to door for pamphlet distribution or take help of TV advertisements. They just have to publish their upcoming deals or succulent food pictures for promotion. Social media has blessed all the restaurants with huge customer traffic, but the competent handling of social media profiles is another dilemma. You have to stay responsive for different customers’ inquiries. It helps Restaurateurs in improving their business.

Online ordering

Due to busy life, it’s difficult for everyone to visit your restaurant every day. Either customers have to postpone their plan till weekend or have to take out time from hectic routine just to visit your place. Now technology has made this option hassle-free for all the epicures. Online ordering has made all the foodies lives convenient through a click, and getting the desired meal in few minutes has become much easier than ever. Just hold a smart phone, download the relevant restaurant app and place your order by choosing anything from the menu to put an end to your craving. If you want to enjoy the ambiance then you have to pay the visit otherwise online reviews and other customers’ feedback help you know the whole story.

Hassle-Free Payment

Online payment method have brought tremendous change in the life style of foodies. In online ordering, you can pay on the spot pay form your bed room or even pay for your family or friends, regardless of their distance from you. Numerous diners have developed payment systems just to accelerate the speed or accuracy especially in rush hours. Chances of miscommunication at the counter will be greatly reduced. Pay your Meal bills without carrying cash.

Advanced POS Systems

Now a days, different restaurants have their own advanced POS systems. These systems are helping restaurateurs to manage inventory, daily sales, staff’s performance measurement, sale insights, table reservation details and much more. Various softwares are available in the market that are intelligent enough to meet all the diners’ needs. This is imperative to achieve business standards by adding such systems into your business. Later on, you can integrate add-ons as per your business requirement.

Quick Table Reservation

Table reservation has expedited for both diners and epicures. …

SEO Tips For Affiliates – The Importance Of Article Writing

Article marketing is popular for a reason: When done right, it drives traffic to a targeted Web site. It also allows a marketer to build back links to his or her Web site which, in turn, helps boost a Web site's page rank. In an increasingly competitive online marketplace, you can not afford not to write articles as a means of promoting your affiliate products and / or services.

If you're an affiliate, there is simply no better way to promote products than article writing. Should you not have strong writing skills, or even if you do not have the time, you can and should hire a professional writer to write SEO articles for you. Some of the best SEO tips for affiliates are also the most simple.

Whether you're going to be posting your articles on your own Web site, on a blog, or you're going to submit them to article directories, you must ensure they contain commonly searched for keywords and keyword phrases. You can research keywords on such keyword tools as Word Tracker and Overture.

One of the best SEO tips for affiliates is to choose your keywords wisely. Knowing which keywords to use in your content is key to ensuring the search engines index your articles, Web site, and blog quickly and to ensuring that your web site ranks high in the search engines.

Anyone who's surfed the internet has more than likely come across articles that are filled with the same words and phrases, but the content just makes no sense. Another of the key SEO tips for affiliates is do not saturate your articles with so many keywords and keyword phrases that the content makes no sense. If your articles are filled with nonsense, no one is going to read them. And, if people do not read your articles, you're not going to drive traffic to your Web site.

Another of the most popular SEO tips for affiliates is certainly to write your articles in an engaging, conversational tone. You want people to read your articles, to feel as though their time was well-invested in reading your articles, and to visit your web site and purchase one of the products you are marketing as an affiliate. You can only achieve this goal by writing quality articles.

These are just a few of the most popular SEO tips for affiliates [http://www.rocketheprofit.com/affiliates2.htm]. Tips, however, must be put into action to work. Article writing is an absolute necessity to your success as an affiliate marketer. Set a goal to write a set number of articles each week – two, for example – and write and publish those articles on a regular basis if you want to drive traffic to your web site and to build a customer base. …

How to Increase Website Traffic Hits

Increasing your "hits," or to be more precise, your website traffic hits can be straightforward enough, if you know a few tricks of the trade. The process is not overly complicated, although admittedly, not every method can be availed of for just a song. Some methods have been successfully done over the past few years, but improving on these can really generate a lot more traffic for your site.

One such example is providing free, original and quality content. Of course, Internet savvy people have been writing a lot of literature since the introduction of the Information Highway. That means competition can be really fierce. So how exactly can you step up your efforts to about a notch or two?

Well, for starters, you can start limiting your scope. Generalized ideas are a dime a dozen, and almost everyone has their own opinions about generalized themes like everyday living, gardening, dieting, etc. However, if you try limiting the scope of your website's content to: dealing with teenage anxiety by introducing sports, or raising orchids in your backyard, or subscribing to a fast energy releasing carbohydrate diet, then you are more likely to score hits with people who want this very specific type of information.

If possible, you can bring to light some ideas that very few people are presenting as of yet. This practice can bring you to the top of any search engine results page in a hurry. And that alone can get your site a lot of traffic.

It is also essential that you keep your website "fresh" by presenting new articles everyday … or at the very least, every week. Try to skip the practice of rewriting your old articles or rehashing someone else's. Internet savvy people who may be following your website's progress will find your contents becoming torpid and dull. Although some other first time drop-bys may help increase your traffic count, it is your "older" website patrons that can generate you more hits by referring your sites to others. If you can not find the time or energy to write new materials, you can outsource this task elsewhere. Price, speed and quality of the work depends on the service provider you get; so shop around if you can.

And, stop creating zombie sites. Zombie sites are web pages where someone takes literature from another website, and post it on their own without citing the original source. These sites are usually tagged as "zombies" because the search engines automatically puts them at the bottom of the search engine results page, or the entire website gets deleted automatically from any SERP for posting copyrighted materials. Stick to original works. If you find other sites that are posting your work without permission, then they are the ones that will be tagged as zombie sites. The main key here is to launch the post first before others can.

One innovative way of establishing a solid traffic base is to provide an interactive addition on your web pages. This …

Technology in Sports

It today’s world, sport cannot go together without technology. With the ever growing development of new technologies, they have always tried to be implemented into sports. Because technology can give sports something nothing else can, an unmistakable truth. Or so they say. Due to the fact that people are, well, people, they are bound to make mistakes. It is because we are human, we are not robots, that we can make mistakes, while robots make them only if they are malfunctioning. This is especially emphasized in sports, where human eyes can often deceive their owners, the referees most importantly, but also players, coaches and the fans. That is why these days there are many discussions about installing video technology into sports, mostly football. What does technology actually mean for sports?

Here I would like to emphasize that there are already sports using technology, like tennis and cricket, to name some. It helped the referees a lot, to minimize and correct some mistakes they make. But apparently, not all problems are solved like this. Players that have been playing for a longer period of time, and have not grown up with these kinds of technologies, are not convinced that it works properly. This suspicion is probably understandable, because when they were first starting their professional sports careers, they did not probably even dream about something like this would exist. But this technology has been tested time after time, and skeptical players, such as Roger Federer, have learned to live with it and accept it, although probably not so reluctantly.

This technology used in sports is called Hawk-Eye line-calling system, or just Hawk-eye for short. It was invented by a British computer expert Paul Hawkins. It is now used in tennis, where six or more cameras, situated around the court are linked together, track the path of the ball. Then those six or more cameras combine their separate views and make a 3D representation of the path of the ball. For tennis, or basically any other sport, this means that any close line call can be checked, quickly and accurately. This is not always used on tennis tournaments, though. For instance, the French Open is not using this technology because the tournament is played on clay courts and thus the print of the ball on the ground can easily be seen. Maybe this will change one day, because you can’t always be 100% sure you are looking at the right print.

These days there have been a lot of talks about introducing this technology to the sport of football. The sympathizers of this idea have been especially loud after the South Africa FIFA World Cup 2010, where a lot of mistakes by the referees have been made (an Argentina goal allowed although the player was offside, England goal not seen in a crucial moment). However, referees are only human, and they are bound to make mistakes because they can not help it, so i do not think all those critics were fair …

How Technology Lies to You Everyday

Ever notice the media via TV, laptop, TABs and other digital gadgets is full of negative content? How is the media feeding this negativity to us and how is it lying on a daily basis? Read on to find out.

Consider the following options and justify:

1) Murder/Crime

Murder, kidnapping and ransoming are bold news in the media which scares the death out of us and make us want to think negative about our environment and the world.

2) Theft/Robbery

Theft – trivial or big – does happen. More of it happens in underdeveloped countries. Robberies are equally rampant and sometimes they are thoroughly planned and executed so that it takes times to find out the suspects and culprits behind the action. These are highlighted in the media, making us feel insecure.

3) Bankruptcies

Once in a while bankruptcies do happen and they become hot news in the media, damaging the image and reputation of the banks.

4) Global warming

Global warming is an issue taken up since the late eighties. Chlorofluorocarbons (or CFC’s) from industrial smoke and exhaust fumes from running vehicles on the streets seems to be the cause of the problem by depleting the ozone layer much higher up in the sky, letting in UV rays of the sun to reach us, which is dangerous for us, by warming up the global temperature so that after a specific time, a situation will arise when we will find it difficult to breathe. This is the scenario given to us since the late eighties and covers a lot on the media.

5) Shortage of natural resources

One day the natural resources on this earth will run out and we will face problems, leading us to a slow death. This is also the scenario the media wants to present to us.

6) War

Bombshells, wounded people and dead bodies in war-going countries are shown on media giving us the impression there isn’t any peace in the world.

7) Rape

Rape will always be an issue where slender and beautiful women are concerned. But the media exaggerates a bit more to make juicy stories.

Summing up, none of the news in the media does us any good other than make us think in negative terms. The media is simply lying to us.

There are cases of crimes, murders, robberies and thefts all around the earth. But there is also good happening in the world. For instance, more and more people are getting interested in self-development, bettering themselves and contributing positively to the world.

Bankruptcies do happen but we do not have to fear every time we invest in banks because the governments and the good people out there are willing to help. In most cases, even if they do happen, we will get back what we deserve.

As I said, global warming is an issue since the late eighties. Why worry about it and not concentrate on positive things around us for instance, a mug of Starbucks coffee, a bouquet of …