Discovering the Four Primary Components of Digital Marketing

Digital marketing can be defined as using every possible internet method to gain publicity and reach your consumers. How do you construct and execute a digital marketing plan? To do so efficiently, you must recognize the building blocks that it comprises. If you haphazardly advertise or only put one or two of these steps into action, you will not maximize revenue – or worse, you may fail to see results whatsoever.

The four primary components of Online Marketing are:

1. Online Presence

2. Search Engine Optimization

3. Branding

4. Online Marketing Strategy

1. Establishing a Solid Online Presence is Fundamental

Without a general online presence, you cannot survive in the internet marketplace. Bear in mind, however, that starting a website does not alone constitute a true web presence. Of course you must have a site, but you should also have an outstanding landing page, and ideally a captivating blog. Each of these three items must be written, designed, coded and optimized perfectly, to increase their effectiveness.

The website itself needs to be well-organized and simple, yet attractive and properly coded. That includes standardized navigation features as its structural basis. If you are an online merchant, the e-commerce mechanisms must be implemented methodically in a non-obtrusive, user-friendly and secure manner.

Many web hosting companies offer e-commerce solutions as part of their hosting plans, so take advantage of this. Such firms also may offer web design services, if you prefer not to hire a designer for budgetary reasons. Always remember that layout and simplicity of use are more important than sheer design. A normal, up-to-date or slightly modern and easy-to-use website is better than a complex, futuristic one that is chaotic and confusing.

Your landing pages are where your strongest benefit-driven and call-to-action statements must exist. These pages must be written in such a way that they serve as a natural segue from your ads to different pages in your website. Landing pages must also be a liaison directing hot leads from advertising clicks to website pages.

Your blog offers an impression of what you’re about and the tone of your business; your attitude and outlook toward your visitors and potential customers is also reflected in how you present yourself here. If your blog seems forced or filled with “fluff” it will fail to support the relevance of your primary website. It must be content-rich (for example, featuring free advice on the topic of your main site). Like the landing page, it must be ultimately positioned and purposed to link traffic back to your website.

2. Implementing Search Engine Optimization Generates Traffic

SEO specialists analyze the website, landing page and blog to measure performance. This will be gauged in comparison with similar, competing sites.

Search engine optimization on the site itself entails targeting specific carefully-selected keywords. To generate optimal web traffic, these terms must be unique enough to perform well in organic search results, as well as common enough to be frequently searched.

For the site to be regarded as important and …

Planning to Build a Website? Are You Making One of the Top 7 Common Website Mistaskes?

1. Write down a very clear description of the purpose of the website before you begin any work on it.

Most people skip this step because they think it's obvious, but trust me, it's important and your main purpose will make a HUGE difference in how it should be coded.

2. Stay objective.

I know it's tempting to fall madly in love with your new virtual 'baby', especially if you built pieces of it yourself. But beware … On that path there be dragons.

I once had a client who built her own website by herself. She was very proud of her baby, although she was not converting very well and she was getting very few clients from it.

I showed her what needed to be done to fix her conversion problem, but in the end she lost at least $ 22,000 worth of new business because she was too close to the project.

3. Decide early if it's important to get free search engine traffic.

If it is important to get free traffic, then your designer / developer needs to know that as early as possible, as it will affect how they code the website.

4. Be prepared to work a bit.

I know, everyone says that building a website is a must and it will really help your business, but the real truth is that you get out of a website exponentially how much you put into it.

If you spend 1 hour getting it up, do not expect that anyone who calls your number will trust you yet.

5. Do some homework.

In my opinion, most of the unfortunate websites out there are due to the website owner not being educated enough to know what to ask or how to chose the right people to work on the site.

You do not need to learn HTML or PHP, but spending some time learning to differentiate between different kinds of websites and what is required to make them work will be time well spent.

6. Do not spend 80% of your time tweaking the design.

Design is important as long as it looks clean, professional and easy to follow, then let it go. Trust your designer's eye to make everything else work the way it should and go work on the content.

7. Pick a good designer / developer.

Learn what the difference is between a graphics designer, a developer and a programmer (hint: there are multiple answers depending on who you ask). …

High Speed Internet – Pros And Cons Of Different Types Of High Speed Internet

With so many different types of internet providers out there, it is tough to figure out the best one for your home or your business. The three major differences, in my opinion, are availability, speed, and delivery. I have put together the four main types of internet to help you make the right choice.

Dial-up Internet

Dial-up internet connects consumers to the online world by way of a telephone line.

the pros are that dial-up is available in most areas around the country. People are able to use this type of internet in remote and rural areas. Other types connections are not possible in those areas.

The cons

I believe because it is set up through a line connection, consumers can not talk on the phone and surf the web at the same time. This is a huge problem in today’s advanced world.

DSL(Digital Subscriber Line) Internet

Dial-up uses a physical line, and DSL uses a wireless telephone connection. It connects consumers through telephone network wires.

Pros are DSL delivers a higher speed of connection than Dial-Up. In addition, even though DSL uses telephone lines, consumers can talk on the phone and surf the web.

Cons are that DSL internet speeds are not always consistent. The connection depends on the distance from the consumer to the provider. For example, your neighbor down the street might have a better connection than you because they are closer to the connection than you, even though you both are paying the same price.

Satellite Internet

You are connected online via a satellite system that is attached to the roof of your home. A signal is sent to your satellite from a Network Operation Center.

Pros are like Dial-up, satellite internet can reach rural areas and remote businesses. It is a way for remote homes to get broadband speeds.

Cons are if the weather is bad, you may not be able to do the things you enjoy. Stuff like online gaming and video chatting will be hard to do when there is a severe storm in your area.

Fiber-Optic Internet

Fiber-Optic internet communicates data to your computer by pulses of light that is laser-generated. The signal is understood by your computer because it uses Optical Network Terminal(ONT). ONT is a media converter that can be delivered by way of phone or internet.

Pros are that when ONT is in your home, the internet used by your neighbors will not effect your internet connection. According to the government, the average internet speed in America was 50 Mbps. Fiber-optic internet can offer up to 500 Mbps. These speeds can allow you to use many devices in your home without downloading or uploading compromises.

Cons are that only 10 percent of homes have this type of internet. Which means that they are limited in demand and are determined by your provider.…

iPad Application Development – Make Sure You Hire the Best!

iPad is one device that has attracted technology buffs since the time it was launched. Keeping in league with the ever increasing number of users, application developers also have made it a point to come up with new and more interesting iPad applications that provider a fantastic user experience. iPad application development has been seen as a potential market for both corporate and freelance developers who want to make profit out of their technical know-how. With the competition getting tougher by the day, and companies on a cost cutting mode, hiring or outsourcing application development services look like an easy and effective way out. But the question that always clouds this prospect is that how to find an independent freelance developer or outsourcing partner who can provide the best help within a fixed budget.

If you have some great new ideas of developing a user friendly iPad application which you want to develop into a full fledged application then you must look for hiring an expert. But you can not just hire anyone, for this you must spend some time in looking for someone who can be perfect for your needs. There are a few things that one must note before having an iPad application developer. The cliche here is to find a developer who fulfills your requirements and also shares your passion of developing the application. And the reliability factor is also not to be ignored. So, before you finalize the developer for your unique iPad application development project consider a number of points.

Find a Developer Who Understand Your Requirements

This is highly important that you find an application developer who understands and justifies your application requirements. This way you would have to spend less time in explaining your project and more time in selling it off and reaping benefits. Provide all relevant information to your developer and make sure he understands his job as well as sees your vision too.

Make Sure You Find a Developer with Relevant Experience

Experience always plays a significant role when you want to develop an application that has an edge over others. It is essential that you go through the list of applications a developer has worked on and whether or not he has relevant experience to provide you with a bug free end product. Go through the portfolio of a developer and finding out his field of specialization can even help you to hire a less experience but more fitting iPad application developer. While you are at this, you can even check how many of his iPad applications are already in the apps store. This way you can ensure that your application has a good chance of getting approved by the apps store and also ensure your financial success.

Contracts & non-disclosure agreements are essential

Today, information security has become a real threat that is faced by individual and firm who wish to work on authentic and original ideas. Here, it is highly important to work on appropriate documents and …