Profit Lance Will Help You Earn Money Online – Protect Yourself From Scams, Learn SEO Yourself

Posted on Posted in internet, seo, website

One of the ways by which you can promote your product effectively is by the use of search engine marketing. When you are setting up a website, make sure that you use quality keywords in order to get a good search engine result. If you have a good standing in the search results of search engines, you have larger chances of attracting customers. Many companies involved in internet marketing understand the importance of SEO. Having the appropriate knowledge in SEO will go a long way to learning a steady stream of income. There are companies who have no other choice but to hire people to promote their website and increase website visibility. As a result, they are sometimes victims of SEO frauds. Here are some tips to determine whether an SEO company is real or not.

o If you see some spam email claiming that they are an SEO company and that they like to offer their services for you, do not believe them. They have never seen your site even though they stated that they already have. So when you receive these junk mails, ignore them. They are up to no good!

o If the company is offering their services for free, beware! They will get the info about your site and in short, they will have access to your username and password. Before you knew it, your site is gone! You must not sacrifice quality. Cheap companies are either scam or have knowledge about SEO. You will end up wasting valuable time and money. Before accepting the services about a certain company, check out reviews about them. In this way, you will have an idea.

o Avoid those companies which offer you a flat rate. This is not advisable especially if you are just starting out.

The best solution for you is to study about SEO. Profit Lance teachers you how to market your products and service successfully. All you have to do is enroll in this online course. You do not only learn about SEO, but you also learn many things about internet marketing. By doing it yourself, you do not only get to save money, you gain knowledge. …

10 Content Marketing Trends Everyone Is Talking About

Posted on Posted in internet, programming, technology

Every year seems to bring a new set of marketing trends, those “can’t miss” opportunities that scream out for attention. If we were to hop on every trends, we’d certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we’d be foolish not to recognize.

As we begin the last chapter of 2017, many companies are still working through the creation of a bona fide content marketing strategy. If that’s you, here are some hints: Native advertising continues to be the gateway drug to success, and mobile continues to be the flavor of every month.

That said, Smart Insights reports that content marketing is THE single most important technique for driving incremental sales in 2017. In an industry that’s all about experimentation, some key trends stand out.

Here are 10 content marketing trends that everyone is talking about.

1. Brands Will Continue to Invest in Original Content

Recently, it became public knowledge that tech giant Apple is planning to invest of $1 billion in original content. Though some gossip states that Apple is making this move to take on Netflix, we believe there’s more on Apple’s mind than video streaming. As competition in this space heats up, brands need to stay relevant. Valuable, original programming can help companies grow an audience and keep current customers satisfied.

Google is also purchasing original content from media companies and brands to fill in content gaps, while Facebook is investing huge amounts of capital on original video. Not to be outline, online shopping giant Amazon will perhaps be the largest investor of all. Though the consequences remain to be seen, one thing is for sure: content marketing is taking the spotlight.

2. Transparency Will Reign King (or Queen)

Consumers are becoming increasingly desensitized. We want — and often expect — companies to be transparent, authentic, and dedicated to giving back. After all is said and done, however, many consumers are reporting frustration with brand advertising, environmental claims, charitable contributions, and corporate support for various causes. Though such efforts have been successful for some brands, this type of promotion is increasingly being perceived as desperate or dishonest.

Moving forward, brands need to focus on transparency and disclosure to close this gap as much as possible. Enter: Influencer Marketing.

Yet, working with influencers can be sticky. The Federal Trade Commission continues to take measures to protect consumers from companies who aren’t transparent enough, including work with influencers. Take what happened with Machinima. In 2015, the FTC slapped Machinima, a YouTube gaming network, with a warning for not disclosing paid endorsements to YouTube influencers.

And this is far from the only instance. A quick Google search shows that a lack of disclosure and transparency have caused trouble for many brands. To build (and maintain) the trust of your audience, the next phase of influencer marketing and branded content needs to ensure that every piece of content created is transparent.

3. Content Marketing Budgets Will Continue to Increase

Across the globe, companies are spending huge amounts of …