Tweaking Your Web Pages For Search Engine Optimization

It takes more than just writing articles to get your website to rank well in search engine. I know it sounds complicated and you're not even going to continue reading this because this sounds like a very technical article already. But hang on a minute here, it's not complicated, I promise you. On top of just writing your articles and posting in your website (click away if you have a blog system running or a content management system going for you) because there are many things that the search engines can see that you can not without you go into the HTML codes underneath.

There are not a lot of things you have to concern about in all those HTML codes. After planting your article into the web page, there are three things you have to look at before it's properly search-engine optimized. It sounds tedious but trust me ….. it gets easy after a couple of times. Hey, I studied law and was working legal documents here! And I sing on stage and do clown shows, ok? So, if I can work this HTML shit, so can you!

OK, after planting your article into your web page, if the program that you're using allows you to click on head contents, life's simple for you. Programs like Dreamweaver or even Mircosoft Frontpage allows that. Otherwise, just click to the HTML view and you're going to see a whole bunch of codes that's going to freak you out!

Take a deep breath ….. relax. You're going to be looking at the top part of that whole bunch of alien language, anyway, ok?


Look for the tag. It should follow up toward the end with a closing tag which is. Found it? OK, in between the and tag, you're supposed to put into your web page title. Do not leave it a generic one. From experience, I can tell you that it's best to make the title of the web page unique to the content in the web page. If you're article about facelifts or home spa treatments, put in a short description about what readers can expect to find on that page.

The Title is one of the most important elements you SHOULD ALWAYS implement in your website … every page. Although search engines are placing less and less importance on ranking your website or pages based on your titles, descriptions and keywords, it pays to pay a little attention to the title because even if it does not help all that much with search engine ranking, it'll at least help interest the readers into reading the article.


If you're not familiar with all those alien encodings INSIDE of your web pages, trying to find the description tag can be a little difficult. But here's what you're trying to look for ….

Descriptions used to be an important factor that search engines take into consideration when they rank a page but because people find it easy to tweak the …

SEO Content For SE Positions

SEO Content is Content Optimized by the Search Engines. What does this mean? Here are a few things:

1. The search engines read your site as closely and as humanly as possible.

2. If you're SEO Content is related to your site then you are satisfying their requirements

3. It is important to know how to strategically place this content into your site and in such a way that it causes the search engines to read your site on a regular basis.

Fresh Content on a regular basis and keyword related content is your key to accomplishing these techniques.

Having said this, what is implied here is, that you carefully reviewed your industry and discovered which keywords best fit your site. Do not assume that because you would find a site under a certain term that everyone else would.

Sites like Yahoo and Google provide tools to help you discover SEO Content related keywords. Go to Google or Yahoo Search and search with each of these terms:

1. Overture Search Tool

2. Google Search Tool

There is other tools out, but keep in mind that these 2 search engines generate the most results. Now, open one of these tools and enter in a keyword. In our example we are using "SEO content" Based on my results I am seeing that I want to use these 5:

1. search engine SEO

2. search engine content

3. Content SEO

4. web site content

5. SEO optimization

Why only 5 keywords instead of 100's? Well if you want to be strategic about this then you realize that time is not on your side and you can better focus on 5 then 100's. Filling your site with just keywords is not useful as you need to fill your pages with information surrounding the keywords.

Now that you have your keywords and a basic understanding what is next?

Think carefully before you put this next step into action. You have 5 keywords but we will start with one of them. I will start with "Content SEO" and will write at least 400 words or more about this keyword and give informative information regarding this phrase.

Even though the search engines are reading this near like a human, they do not comprehend the meaning of your words. Why take the time to write content that is of great quality if the search engines do not really understand? Because, these pages will be indexed by the search engines and read by real people. Do you want to turn business away because you are just trying to get great positions on the web? No, you want to retain the traffic you get from these results.

If I spend time actually defining the keyword "Content SEO" or write educational content related to it I want to make sure in the end, that the reader and search engines were satisfied. In fact you may want to write 2 separate pages of content relating to the keyword in these ways:

1. …