The Difference Between Page Rank and Google Ranking

Have you ever been confused by the terms "page rank" and "Google ranking"? Have you ever wondered whether you were being bamboozled by a marketing pitch that promised such and such page rank or so and so Google ranking? Would you rather have a high page rank and a low Google ranking, or a low page rank and a high Google ranking? The answers will all become clear in short order. Read on.

First let's discuss Google ranking (GR), because it is something that anyone who searches for things on Google regularly will have an intuitive feel for. Google ranking is search-term dependent. If I have a website that sells dog collars, and it comes up at the top of the Google listings when I type in the search term "dog collars", then it has a GR of 1 for the search term "dog collars". If, on the other hand, I type in the search term "pet supplies" and I discover that my website comes up as the third website listed on the second page of results on Google for that search term, then my website has a GR of 13 for the search term "pet supplies".

So when it comes to GR, the smaller the number, the better. If the number is 10 or below for a given search term, you will be on the first page of results for that search term. The best GR to have for a given search term is 1.

Google ranking depends in part on who is linking to you or mentioning you on the web, and it also depends on who is on how well your competitors are doing. So if one of your competitors (who also sells dog collars) suddenly gets mentioned in a bunch of news articles on the web, and those news articles point at his website, he will likely move to a lower (better) GR, and you may move to a higher (worse) GR.

Page rank (PR) is totally different from Google ranking, although PR is a number which is assigned by Google. Page rank as nothing to do with search terms. Page rank is a number between 0 and 10, which is an indication of how important Google thinks your website is to the world. Like the Richter scale for earthquakes, the PR scale could be thought of like a logarithmic scale of how important Google considers your web page to be.

Every web page has its PR assigned separately, so there is not one PR for an entire website. Only one web page (currently Google's main page, but it was Yahoo's main page until recently) is assigned a PR of 10. There are multiple websites (but only a handful) which home pages have a PR of 9. There are many more with a PR of 8. There are many times as many with PR of 7, and so on. The lower the PR, the more web pages have that page rank. The vast majority of web …

Meet Google TV

The internet is just like peanut butter. It's amazing, addictive, and at its best when it's combined with other great things. The internet and mobile phone technology have come together like PB and J, and it's definitely a combination that's here to stay.

But today we're going to talk about a new winning duo featuring the internet. Peanut butter and Fluff, if you will. And the Fluff is TV.

Search Your TV …

Channel surfing is a big waste of time. Can you imagine if the internet was set up like TV is, and you had to flip from website to website or scroll down a "guide" screen until you came across something interesting? Finding what you're looking for would be frustrating and time consuming, and web surfing just would not be as fun.

But now picture life the other way around. Imagine that TV was like the internet, and a search engine was built into your TV. Think about how convenient it would be to search the TV for programming that meets your criteria. Yeah, that's more like it. And that's what Google has done with their Google TV setup.

And Merge It With the Internet

But that's just the beginning. Google TV also takes the entire internet and makes it available on your TV. So while you're searching your TV for the best show, you can also search the internet for related articles. And while you're watching the game, you can look up stats and sports blogs. Google TV takes two independent entertainment and information worlds and fuses them into one awesome phenomenon.

How It's Going So Far

Google TV is designed to work on special TVs or on existing TVs paired with a special box. Since Google TV enabled devices launched in the fall, Google TV has met some mixed reviews. Like any technology that sounds great in theory, it looks that there are kinks to be worked out now that people are actually using it. But between Google TV itself and its competitors such as Apple TV, it's likely that web-enabled TV is going to grow.

Smile! Your Site is on TV!

What that means for you is a) make sure you set some time TV in your daily schedule and b) make sure your website is where you want it to be. Whatever your objectives prefer PB and J, peanut butter and fluff, or peanut butter straight up, having the right web presence is one of the best ways to nourish your business. …

Internet Marketing – Leveraging Your Skills

Leverage is a key part of business success-leveraging your money, leveraging your time, leveraging your assets. Leveraging your skills!

You can not be good at everything! Beside, there's no time. Some people think internet marketing is about creating fancy webpages, or neat software. It's not! None, of course, those are your products.

Internet marketing is about finding a thirsty crowd and then selling them water! It's about finding out what people want and satisfying that need-scratching their itch.

Just as copywriting is salesmanship in print; internet marketing is salesmanship on the computer screen. Note: it's salesmanship, marketing! That sort of thing. Some of the best internet marketers can barely turn on a computer. They are, however, incredible salespeople!

So, you do not need to know HTML (although a little helps). You do not need to understand JavaScript. You do not need to be an expert at Dreamweaver. The basics will suffice.

What you do need to know is how to communicate either in writing or with spoken communication.

The single most important thing you need is to know how to sell!

What you need to understand is there's no real essential difference between internet marketing and off-line business. Off-line businesses succeed because they find a niche and fill it. Internet marketing is the same thing.

What's different about internet marketing is the following:

Market research is much easier to do

It's essentially free to start a business

All you need is a webpage as a "place of business."

If your business does not work out, then you're not losing any money by pulling the plug-just a little time

To make an internet business go, you need to find a market of hungry people willing to pull their credit cards out of their wallets. Then you need a way to collect their emails. Next, a way to keep up with them. Finally, you need something to sell them-either an affiliate product, or even better, your own.

None of the above requires much technical skill. But it does require marketing and sales savvy. It also requires that you be able to write in a way that induces people to buy. If you have the salesmanship and the writing skills, you're over half way there.

Take stock of your own skill set, and decide where it fits into this. For instance, when I think about myself, I know my skill set. It's sales skill and copywriting skill.

Once you find your skills and hone them, you can approach other internet marketers who may lack your particular skills and talk about joint ventures. If you're good at list building, then you can find people with new products to sell to your list. If you're good at copywriting, you can find someone with a good product, but a poor sales approach and help them out.

Find and solidify your own skills first. Then leverage those skills to get the maximum out of them. …