Back in the early days of search engine optimization (SEO) getting top ranking was easy. All the tricks like keyword spamming worked great and there were only a few thousand competitive pages for any given keyword at most. Those days are long gone.
Nowadays most of the "good old ticks" do not work and the majority will get your pages banned. This is great news for you. Over the next few minutes I'll show you how to make Google absolutely LOVE your web pages and help you jump to the top!
This is all you need to know … Search engines today place 90% or more of their ranking priorities on content and links. Keywords are still important, but more so in the text of your pages than in any sort of META tags.
Simple, right? It really is. The first step is to find the best keywords and place them just right in your web page text. Next you need to get great inbound links. And finally, you need to monitor your progress closely (and that of your competition.)
Part 1: How to Find the Best Keywords
Google gets more searches than any other search engine so let's peek into their database. Check out https://adwords.google.com/select/KeywordToolExternal and type in any keyword or phrase you can think of that you believe your target audience is looking for. Not only will it give you tons of data on that and related keywords, it will also provide "Additional Keywords to Consider", which is a section at the bottom of the page.
BIG TIP; Try to use specific keyword phrases whenever possible. Let's say you have a web-page dealing with floral delivery. Instead of just the word "flowers", which has 233 million,000 positive pages on Google, try "send flowers", which has 1 / 10th the number of competitive pages. Better still, think like people speak (IE / I'm sending flowers to my mom.) As you would soon see, many more people are searching for "sending flowers" than "send flowers" and here's the best part; "sending flowers" has less than 1% of the competitiveness webpages as the search term we started with, "flowers". Now that's impressive! You have an advantage over about 99.5% of your competitors with just that single tip.
Now take the top three or four keywords (and keyword phrases) and list them in order for best to second best and so on.
Part 2: How to Develop the Best Possible Content
Content is king! If you take nothing else away from this article, make sure you take this. Producing search engine friendly, optimized real-person content is key to your success. Today's search engines can read a page just like a human would. And thanks to natural text algorithms, the can easily tell if you are writing your pages for real people or just trying to get better ranking. With this tip, you can do both!
First, call a good friend and describe exactly what you want to tell your web visitors. Now …