The Best Page Layout and Design for Content Websites

I was chatting to a veteran print publisher, who had been producing magazines for over thirty years.

He shook his head in despair, as he told me that every year he sees new magazines hit the newsstands with the publications' titles placed vertically on the magazine cover.

"Whenever I see this," he said, "I know it has been produced by a new publishing company that does not understand the industry. quickly to survive. The market has taught us this lesson hundreds, if not thousands of times, but still people make the same mistake. "

This message is just as relevant to website layout as it is to magazine design. The web has been around for long enough that rules and best practice have emerged from years of trial error by thousands of website owners. You can either go with the flow and be grateful that you can learn from the experience of others, or you can swim against the tide and try to convince the market that you are right and they are wrong.

I would suggest that swimming downstream is far easier and will give you a much greater chance of success.

To understand which layouts work you only need to look at the industry gorillas. These are the online content publishers who have been around for years, and who have tested just about every layout combination. Good examples are some of the most read websites on the internet including:

– BBC (www.bbc.com)

– The Financial Times (www.ft.com)

– The Economist (www.economist.com)

– The Wall Street Journal (www.wsj.com)

You will quickly start to recognize elements of the page layouts which are common across all these sites. Just as with print publications and magazines, these are the layouts that have proven to sit most comfortably with the reader and with the way online users want to consume content.

The key design and layout elements which should remain constant are: Masthead across the top – the masthead is where the logo goes and usually imagery that supports the subject matter on the website.

Left hand column should contain all the primary navigation, which should remain constant across the whole website. It should list all the main categories of the website, so users can find their way around from every page.

Right hand column on the homepage should provide navigation to individual pages in the site which you want to highlight. Or it can be used for small applications, such as email newsletter sign-up, scrolling news headlines, links to the forum, etc. This column tends to disappear on the content pages to leave more space for the article and images.

Top menu bar – some sites have most of their navigation in the top menu bar which goes across the page under the masthead (take a look at http://www.guardian.co.uk or http://www.forbes.com as examples). I do not like this for two reasons. First it restricts the number of menu links that you can have. Second it usually means that the site has flash …

NLP – A Brief History

If you are continuously struggling with the same issues day-after-day, week-after-week, maybe it is time for a change. If you want to progress your career, or your life, maybe a NLP training course is right for you.

What is NLP?

Neuro-linguistic programming (NLP) is a set of models of how communication impacts and is impacted by subjective experience. In addition to being an agent for change, NLP is also used in psychotherapy treatments for problems as diverse as phobias and schizophrenia. NLP also aims at transforming corporations, showing them how to accomplish their maximum potential and achieve great success.

Creators of NLP

Co-created by Richard Bandler and linguist John Grinder in the 1970s, the initial focus was to discover what made three psychotherapists, gestalt therapist Fritz Perls, family therapist Virginia Satir and founding president of the American Society for Clinical Hypnosis, Milton H. Erickson, more successful than their peers.

Timeline of NLP

  • 1970: Founding and early development
  • 1972: Research of Fritz Perls, Virginia Satir and Milton H. Erickson begins.
  • 1975: Subsequently Structure of Magic Series published
  • 1976-77: Patterns of the Hypnotic Techniques of Milton H. Erickson published
  • 1979: Frogs into Princes: Neuro Linguistic Programming published
  • 1980: Neuro-Linguistic Programming: Volume I published
  • 1980: Bandler and Grinder go their separate ways
  • 1981: The first of many intellectual property lawsuits begin. NLP Training courses begin to be developed by many individuals. Given the diversity of developers and trainers, there is no single definitive system of NLP.
  • 1982-87: Grinder and Judith DeLozier collaborated to develop the New Code of NLP.
  • 1984-87: Research reviews in experimental counseling psychology by the United States National Research Council gave NLP an overall negative assessment marking a decrease in NLP research interest
  • 1988-89: Bandler developments Design Human Engineering (TM) and later Neuro-Hypnotic Repatterning (TM)
  • 1990s: In the UK and other countries certification of NLP courses and providers begins
  • 1996-97: Bandler files suit against Grinder claiming trademark infringement and intellectual property ownership of NLP.

Where the co-creators are now

The end of 2000 achieved a settlement between Bandler and Grinder when they agreed, "they are the co-creators and co-founders of the technology of Neuro-linguistic Programming."
Richard Bandler is currently with the Society of Neuro-Linguistic Programming (TM) and John Grinder can be found at The International Trainers Academy of Neuro-Linguistic Programming.

NLP Today

NLP continues to be an open field of training with different trainers and practitioners developing their own methods and concepts. One common thread in NLP is the emphasis on teaching a variety of communication and persuasion skills, and using self-hypnosis to motivate and change oneself. With numerous NLP practitioners advertising on the Internet today, many of their standards and quality of courses may differ. When performing a search for a NLP Training course make sure to choose an organization with a good reputation.

The best way to ensure a NLP organization is reputable is to conduct research. There are many articles, forums and NLP training blogs to unforgettable information and reviews concerning courses and trainers. …