CC5 Overview – E-Commerce Shopping Cart Software Review

Posted on Posted in programming, seo

Could hardly contain the excitement with the long-awaited release and upload of the new CubeCart 5. The popular shopping cart software from Develion has long been a personal favourite for e-Commerce web design, as one of the most flexible, easy to use and stable of all the carts currently available

Upon installation the first change to notice is the new skins which come pre-installed and there are 5 in total. As with previous versions of Cube Cart these skins are not polished web designs, but offer a selection of layouts and colour variations which can provide a basic foundation to build upon. Essentially the core templates cover a range of layouts which your web designers can develop to present how you would like your shop to look and upon test drive, we found the new management of files, cascading style sheets and coding highly refined and easier to manipulate than CC4, while a professional working knowledge of the system is still required

The new control panel is a terrific addition to the backend administration area of CC5. Although functional in management terms, the previous versions had servilely lacked the cosmetic possibilities of modern design and presented shop data in way which required a custom re design and code development to achieve a layout, functionality which is better suited to some online stores. Virtually every aspect of store management can now be controlled in real-time via the dashboard and this shows at a glance statistics and notifications for orders, reviews and stock level monitoring

As with previous versions there is no limit to the amount of products and categories the administrator can upload and the management of items is far more simplified with new additions, such as a manufactures field and condition (new/used etc). From popular 3rd party installations to suit earlier versions, there is now a better multi category assignment, improved options and image management tools which was very much demanded. Pleased to see the layout of the admin sections is separated up into folders, delivering a simplified review/edit. It is much improved!

New CC5 can connect to Sage integration, this enables data to be exported and imported although we have not test driven this module as yet. The cart programming code is mostly PHP and declared to offer a better flexibility to extend the product in a variety of ways, thus improving the core CubeCart engine in which ever direction desired. Being open source the CubeCart web designer is free to develop the code, to customise programming to client specifications and even write your own plugins and modules

The programmers have improved upon CC’s search engine optimisation management by allowing custom search engine friendly URL’s to be input and customised to match the keywords and phrases which you may be targeting. In previous versions we had to custom build and install this feature, therefore we are certainly pleased to see this now integrated. Administrators can state the meta title, description and keywords which is essential for those taking advantage …

Do not forget the SEO!

Posted on Posted in internet, seo, website

Okay, so you have decided to commission a web site to be built. Maybe this is a 'brochure' type website to compliment your existing business, or it could be an ecommerce website which is an entirely new business. You have spent some time looking for a web design company that can meet your requirements (and budget) and have planned the site down to the very last detail.

You may have spent hundreds or thousands of pounds on the design, photos, hosting, and you may end up with the best looking website of the Internet, but if you have not taken into account search engine optimization then it will most likely spell disaster for you and your business.

Search engine optimization is, in our opinion, one of (if not the most) important consideration when creating a new web site. In our experience it usually the part that most people neglect too!

The logic behind this statement is quite simple. What is the point of having an amazing website, selling / advertising your amazing products if nobody knows about it and can not find it?

How many times have you searched for something on the Internet and found websites in the top listings on search engines that look like they were designed by an amateur? It happens all the time, however you can be certain that these are the websites that are making money on the Internet.

The principle of making money through a website on the Internet is simple really:

Have a good product at a competitive price

Have a website that is easy for customers to make a purchase through

Attract as many potential customers to the site as you can

If we assume the first 2 points have been taken care of, the next step is attracting potential customers / clients. Anybody who has run a business before will tell you that traditional marketing methods are extremely expensive. Magazine adverts can cost hundreds of pounds with no guarantee of anything back, and let's not even talk about TV advertising costs.

The potential number of clients you can attract to your website from good search engine positioning can be massive if you target the right 'search terms', add into the equation that these website visitors are actively searching for something that is related to your site, and you can easily see how this form of marketing is vital for any new, or already established business.

One final point. If your web design company offer SEO as part of their service check for evidence of their results. …

SEO Technology Helps Your Search Position

Posted on Posted in internet, seo, website

Creating a website for your business or organization is a great way to inform the public about your services. It is not hard to create a website, as there are many different easy to instructional sites and programs out there that can help you, step by step. After all of this, if you want to be sure that your site reaches the most potential web surfers, you have to have a good search position.

Search position is essentially as follows. When potential customers or internet users want to find certain products or information, they typically use a search engine, such as Google. They can type key words into the query box and press enter in order for them to be sorted out by the search engine. For instance, if someone was looking for state of the art cooking supplies, they might type the phrase cooking supplies into a Google search. Within the resulting sites and companies, search position would show whether sites are first, last or somewhere in the middle of the list.

For one, customers often see those sites first, and there before they usually have the most traffic. Another thing is that these sites may contain the most key words relevant to the search that was done, therefore it is often found to be a better match than sites further down on the list. It comes down to the fact that there are many factors involved in acquiring, and maintaining, a high search position.

If the thought is crossing your mind that you would like to improve your search position rank, you have quite a few options. One of those options is to hire an SEO. An SEO is essentially a company that is expert at improving the search position of web sites. A good, ethical company will practice White Hat SEO practices. Black Hat SEO is the practice of using unethical methods such as spamdexing, which misleads web surfers with irrelevant key words.

Introduction of relevant key words is one White Hat SEO procedure. Key words that encompass the content and message of your site are used in order to direct potential customers there, when your services are a match with their needs. White Hat SEO also may include reorganizing your site content, or adding things you may have overlooked. It is miraculous what a little rearranging can do for a tired looking site in the eyes of potential customers!

You may think it would be easier to change these things yourself, but more goes into search position than meets the eye. It can take months of training to understand the algorithms and formulas that also go into search rankings. The combination of knowing all of these components will make for the best search position for your company, which in turn will help improve upon your site traffic. …