Top 10 Internet Marketing Tips For Your Home Based Business

Posted on Posted in internet

This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:

"How do I make money on the internet in the fastest, easiest and most effective way? How can I do this while working with what I love and helping the people I like to be associated with?"

The answer is simple. You follow these 10 steps:

1. You must focus on a specific target market that you love and want to work with for life.

This makes it easy for you to stay motivated, it brings you more fulfillment in life, and it lets you make a very nice living in the process. Target a market that you would love to work with, even if you did not get paid for it. Pick a group of people you can refer to.

2. The purpose of your home based business should be to help your customers, not take their hard-earned money and run.

That's useless in the long term, and if you've been thinking about it you might as well drop the project. Please make sure that you understand this universal truth deeply enough. If you do have a sincere desire to help your customers, everyone wins and you'll be a lot more successful.

3. Your main goal is to build a big database of lifetime customers from your market who trust you, feel grateful to you and value your recommendation.

A one-time sale is worthless. A good relationship with loyal customers is worth a fortune in your internet marketing strategy. That's the most valuable thing any business can have. The key here is to build your large list of "lifetime customers who trust you." Achieve this and you're set for life.

4. You do this by selling your prospects something that solves their common problems and helps them achieve their dreams.

It does not have to be a full-length book, it does not have to be complicated, but you must have your own product to build this relationship. Reselling someone else's stuff is not enough. Giving something away is not enough. By having your customers pay YOU for the solution, you will gain their trust right away and they will listen to you from there on. Your front-end product must make your customers extremely satisfied.

5. You need to create a proven, optimized sales process and automate as much as possible.

You need a powerful sales letter that converges the maximum number of prospect to paying customers. If you do not want to lose money, it's vitally important that you test each step of your sales process to reach the best results. You need to test the effectiveness of your sales letter, your ads, your price and your back-end strategy. Once you know which ones are winners you can easily optimize your results and pyramid your profits.

6. You should start a reseller program and let

SEO Industry and Miserable Failure

Posted on Posted in computer, seo, website

If you searched for "Miserable Failure" in Google, the top result returned was the official website of George Bush. You can rest assured; George was not sitting there tweaking the "meta tags" within his website to include that keyword term. In fact, I highly doubted the term "Miserable Failure" appeared within his website content anywhere.

What happened was that thousands of other websites started linking to George's website using the exact term "Miserable Failure" as the "Anchor Text" of the hyperlinks. Due to the nature of Google's computer algorithm – and the importance it places on incoming links (and specifically the extremely large amount of weight that theyave to "anchor text" at the time) – it started to recognize that this is what George's website was related to.

Sometimes it gained a # 1 position for this term linking linking alone. Pretty funny stuff really. There are quite a few well known instances of this happening. Another one was a competition between people within the SEO industry to see who could rank for "coolest guy on the planet". If you want more examples, just go to Google and type in "Google Bomb" however this should show you how important incoming links were (and still very much are) as a primary search engine ranking factor.

At this same time you could also use a specific search syntax in Google to see exactly how many back links any given website had, and specifically where those links were. Form an SEO perspective, it was dead easy to "reverse engineer" why the top ranking websites were ranking like they were. You could simply manipulate the keyword density of your content pages, and implement a similar link building campaign as close to the high ranking websites as possible. Hey presto – although it did require work – top rankings would not be far away.

As you can imagine, with the introduction of the importance of incoming links, experienced webmasters we're also able to "game" that to their advantage as well. The "Google Bomb" mentioned was a prime example of how this link ranking factor could be "gamed". However, placing more importance on incoming links as a primary ranking factor was the "lesser of two evils" in the way in which Google could rank websites.

It is easy enough for any old webmaster to manipulate the internal components of their own websites (keyword density etc). …