SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of …

Internet Marketing Start Up Costs – FAQ

A lot of people ask, what is the start-up costs for internet marketing? However few people really know the answer to this, because it's not just the money but the time you spend on your business. Here are some of the most frequently asked questions about the expenses for an online business.

How much does a domain name cost?

This one is tricky because it depends on who you buy the name through. On average it usually costs between $ 10 to $ 15, if you go through a site like GoDaddy they have so many up-sells and add-on options that you can easily spend $ 50 on a domain name.

How much does a hosting account cost?

Most hosting accounts have a monthly option now which is affordable or a yearly plan that costs more upfront but you save in the long run. You can get hosting for around $ 10 a month or $ 90 a year on average.

How much does an auto-responder cost?

I have only used Aweber, they are easy to use and very reliable. They start off at $ 19 a month and as you list grows the price goes up. As far as easy to work with and reliable I recommend Aweber.

Can I get a domain name or hosting account for free?

The answer to this is absolutely yes, the bad part is you will always have the hosting account name in front of your domain name you pick. Like onlineforbusiness.blogger.com, if you can not afford a domain name or hosting yet go to Blogger.com they can get you started. They are easy to work with and you can monetize your site using AdSense, and Amazon.

OK so there you have it those questions and answers should help you in understanding what internet marketing start-up costs will be. Do a little research and find what feels comfortable for you. …

Professional Malware Scanner Review

Are you looking for protection software like a professional malware scanner that can fight harmful and malicious software? There are many different types of malicious software on the Internet today, sometimes worms, viruses, Trojans, spyware, adware and many others forms of malware. They are designed to infiltrate without the user's consent and cause undesirable effects on the system that it has infected.

1. What Are Some Harmful Effects That Computer Malware Can Cause?

The most destructive types will be able to completely wipe out the entire hard disk and registry, causing all important data to be deleted forever. Beside that, they can also create irritating pop up advertisements as well as hide important utilities and files, disallowing the user to view and access them.

2. Protecting Your PC against Malware and Virus Attacks

To prevent this serious problem from occurring to you in the first place, you should download protection software to prevent them rather than try to solve them when they happen. Prevention is better than cure, and this statement can not be more true in the aspect of Internet and PC security.

Once they have successfully and infiltrated themselves in the computer system, they are very difficult to detect and remove. They can then go on to carry out all the harmful tasks that they carried out to do. Luckily, you can still download professional spyware and malicious file scanner and cleaner software to get rid of the parasites that have attacked the system.

3. Ensuring That Your Professional Malware Scanner Software is Able to Defend Against the Latest Threads

Almost every malicious software and virus are updated to attempt to exploit security loopholes in computer systems. Therefore it is important that you continuously update your protection program and install the periodic Windows updates as soon as they become available. …

How To Generate A SEO Report For Your Website


Generating an effective SEO Report is one of the most vital parts of whole SEO process. Before you start Search Engine Optimization you need to have a full report prepared for your website. You also keep in mind which reports you would like to generate.

Title Tag Report

Title tag is important not only from SEO perspective but also from readability aspect. Title tag tells us all about your web page. A page title is like a human name and provides us much valuable information about the web page. It is vital to know that the tile for each page should be different and shall be coherent with that page content only.
The title tag is enclosed in title tag.

Eg

<title> SEO, PPC, SEM, Search Engine Optimization | SwamiSEO </ title>
Not that the main website name is added in the last (optional)

Meta tag Keyword Report

The keywords are unduly the most important part of the search engine optimization. The older search engine robots heavily relied on meta tags and keywords played a very important role in letting robots find out the information about a webpage. Most modern robots still rely on it but they now also utilize other methods to find out the most relevant page for any given keyword.

The keyword meta tag is enclosed in following element. Below is an example of keyword meta tag

<meta name = keywords content = "SEO, SEO Report, PPC, SEM, Search Engine Optimization, Pay Per Click, Search Engine Optimization">

There are no fixed guidelines for the number of keywords which you can include but obviously you should not end up in over utilizing this feature which can jeopardize your SERPS position.

Meta tag Description Report

Description meta tag is brief details about the page and it will be kept brief. An example of description meta tag.

<meta name = description content = "SwamiSEO is London based SEO Company offering Guaranteed top 10 position in search engines."> Body Text

All the content between

tags institute the body of any web page. This is the place where all of your main body contents is. It is noteworthy to remember that the search engine robots do not see the page in the same way as human eyes see. They read the page in an order. So the order of body text is also important and you should take care of it. A good SEO report will generate the body contents and should provide a description of it.

H1 tag

Some of search engines give importance to H1 tags so you should insert H1 tag which can be the main keyword of that page Also the placement of the H1 tag is important.

H2 tag

Although optional you should also check for the existence of H2 tag in the page Body.

URL

Although optional but choosing the URL for your website should be considered with utmost importance. If you've already got your URL registered then you can do nothing about it. But if …

6 Slow Computer Solutions

It is pretty much inevitable that a computer will slow down at some point in its life cycle, and it's really frustrating, take it from someone who knows.

If your computer is slow I bet there are two things on your mind:

  1. How do I speed up the computer, and
  2. Taking a sledge hammer to your painfully slow computer that is driving you crazy.

I bet it would feel good to give the computer a beating with a sledge hammer, but I wager you will regret it because those "computer watch ya my call its" are not cheap. There are a lot of different things you can do to speed up a computer, so before you run out and buy a new computer, I recommend you read the rest of this article for some helpful solutions.

Slow Computer Solutions:

  1. Reduce the number of programs that start-up when your computer turns on. Open run, type msconfig and click ok. Click on the Startup tab, you will see a list of programs that startup when the computer turns on, uncheck any programs that you are sure you do not need.
  2. Disable the pretty stuff. Go to 'control panel', then open 'System' properties, in the 'Advanced' tab click 'Performance', and then select 'adjust for best performance'.
  3. Use antivirus software to scan for viruses and other malicious code that might have infected your computer. It is beneficial to make sure you have the latest virus definitions before you scan your system, otherwise you will not get the best results. It is also suggested that a virus scan is connected at least once a week on your computer.
  4. The contents of the recycle bin take up space on your hard disk, if there are any unnecessary files in the recycle bin I recommend removing them to free up space.
  5. Turnoff the computer for approximately 60 seconds so you can be almost certain the RAM memory has been flushed out. Plus a good old fashion restart fixes a variety of computer problems.
  6. PCs need a set amount of free space on the hard drive to perform various functions such as saving files, storing temporary files accrued while browsing the internet and file swapping to name a few activities. It is recommended for optimal performance that you should have no less than 15% of your hard-drive space free at all times. If you need to free up some space on your PC I suggest searching for any unnecessary programs and files and removing them.

How To Get Paid For Every Website Visitor

If you are using AdSense as a way to earn from your websites, but are not smiling from ear to ear when you see the crumbs the big G throws your way, then you will be excited to hear about how, you can get paid for every single visitor to your site using PayPerPlay.

In this article I will explain what PPP is and how it works, followed by the good and the bad.

Pay Per Play while maybe new to you, has in reality being running for over two years and growing with increasing speed. In a nutshell it is the audio version for Adsense, except it is far better in a few key ways.

Much like AdSense, all you have to do is place a tiny code on your web pages. The difference is, you get paid for every single visitor to your site without them having to click on ads, or take any action at all.

Let's break it down to the good points and you will instantly realize why all the smart websites owners and marketers are scrambling to jump on this free opportunity.

The Good Points:

A hundred percent conversion – To all us website owners, that is music to ours ears! Once you have a tiny bit of code inserted on your pages, your job is done. When every visitor arrives a 5 second audio ad is played automatically and you get paid. There are currently over 66000 advertisers in the network which include the largest brands in the world, like Coke and Nike to a huge variety of smaller advertisers.

Not "either or" – Choosing to earn from PPP does not mean you have to abandon the current AdSense you may be running. There is no conflict with the terms and conditions and you can happily run both. The profitable difference being that, with these audio ads your earnings do not depend on visitors clicking through any ads, but simply on impressions.

Predictable income – No more guessing how much you will earn per click and what Google's mood is like when they share their earnings per click. If you know the amount of visitors you get … you know how much you will earn.

Happy visitors …. Not Grumpy ones – Much like the way Google AdSense crawls our sites to serve up the most laser targeted ads for our pages, to make certain the visitor always experiences relevant ads … PPP uses the very same technology so you do not run the risk of annoying them in any way.

Costs To Join? – Nada. No different that Adsense. We just sign up, get our code, insert into our pages and start learning on EVERY website visitor who land on our sites.

The Bad Points:

Honestly, there are none that I have encountered. However there are of course some situations where you would be smart to avoid using it.

It would be silly to have audio ads or any ads for that …

Cost Effective – Website Traffic Promotion

Every Internet business person wants to succeed. We've all heard about how easy it is to make money online. The truth is many people have indeed prospered but even more have failed miserably. Understanding Internet marketing is not much different from any other kind of marketing. Your business must be advertised. People have to read what your business is all about. The more difficult part is getting the facts to potential visitors. There is no way your Internet business can succeed without website traffic. Promotion of your products and services is paramount if you want a business enterprise that works.

Many of us have read about and hear about individuals who have made a huge success of Internet businesses because of the marketing strategy they use. Many of these individuals have not done it alone. They have taken the easy way and used the services of an expert. This is by far the easiest and most cost effective way to get your Internet business known and thriving. It all comes down to website traffic. Promotion is the only way to get your business noticed.

A very good means is to use a strategy based on article promotion. This makes good sense because prospective customers want information. They want to read who you are and what you offer regarding products and services. If you think about it, the more articles there are about you, the more people you will reach. It is also important to know where to place these articles. All this is part of a strategy that can be implemented by an expert marketer to grow website traffic. Promotion of your business is a priority if you want to reach and attract prospective buyers. An expert will write the articles, place them and let the readers know where to find you. This is a deal that will save you money as well as make you money. …

Top 10 Internet Marketing Tips For Your Home Based Business

This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:

"How do I make money on the internet in the fastest, easiest and most effective way? How can I do this while working with what I love and helping the people I like to be associated with?"

The answer is simple. You follow these 10 steps:

1. You must focus on a specific target market that you love and want to work with for life.

This makes it easy for you to stay motivated, it brings you more fulfillment in life, and it lets you make a very nice living in the process. Target a market that you would love to work with, even if you did not get paid for it. Pick a group of people you can refer to.

2. The purpose of your home based business should be to help your customers, not take their hard-earned money and run.

That's useless in the long term, and if you've been thinking about it you might as well drop the project. Please make sure that you understand this universal truth deeply enough. If you do have a sincere desire to help your customers, everyone wins and you'll be a lot more successful.

3. Your main goal is to build a big database of lifetime customers from your market who trust you, feel grateful to you and value your recommendation.

A one-time sale is worthless. A good relationship with loyal customers is worth a fortune in your internet marketing strategy. That's the most valuable thing any business can have. The key here is to build your large list of "lifetime customers who trust you." Achieve this and you're set for life.

4. You do this by selling your prospects something that solves their common problems and helps them achieve their dreams.

It does not have to be a full-length book, it does not have to be complicated, but you must have your own product to build this relationship. Reselling someone else's stuff is not enough. Giving something away is not enough. By having your customers pay YOU for the solution, you will gain their trust right away and they will listen to you from there on. Your front-end product must make your customers extremely satisfied.

5. You need to create a proven, optimized sales process and automate as much as possible.

You need a powerful sales letter that converges the maximum number of prospect to paying customers. If you do not want to lose money, it's vitally important that you test each step of your sales process to reach the best results. You need to test the effectiveness of your sales letter, your ads, your price and your back-end strategy. Once you know which ones are winners you can easily optimize your results and pyramid your profits.

6. You should start a reseller program and let

SEO Industry and Miserable Failure

If you searched for "Miserable Failure" in Google, the top result returned was the official website of George Bush. You can rest assured; George was not sitting there tweaking the "meta tags" within his website to include that keyword term. In fact, I highly doubted the term "Miserable Failure" appeared within his website content anywhere.

What happened was that thousands of other websites started linking to George's website using the exact term "Miserable Failure" as the "Anchor Text" of the hyperlinks. Due to the nature of Google's computer algorithm – and the importance it places on incoming links (and specifically the extremely large amount of weight that theyave to "anchor text" at the time) – it started to recognize that this is what George's website was related to.

Sometimes it gained a # 1 position for this term linking linking alone. Pretty funny stuff really. There are quite a few well known instances of this happening. Another one was a competition between people within the SEO industry to see who could rank for "coolest guy on the planet". If you want more examples, just go to Google and type in "Google Bomb" however this should show you how important incoming links were (and still very much are) as a primary search engine ranking factor.

At this same time you could also use a specific search syntax in Google to see exactly how many back links any given website had, and specifically where those links were. Form an SEO perspective, it was dead easy to "reverse engineer" why the top ranking websites were ranking like they were. You could simply manipulate the keyword density of your content pages, and implement a similar link building campaign as close to the high ranking websites as possible. Hey presto – although it did require work – top rankings would not be far away.

As you can imagine, with the introduction of the importance of incoming links, experienced webmasters we're also able to "game" that to their advantage as well. The "Google Bomb" mentioned was a prime example of how this link ranking factor could be "gamed". However, placing more importance on incoming links as a primary ranking factor was the "lesser of two evils" in the way in which Google could rank websites.

It is easy enough for any old webmaster to manipulate the internal components of their own websites (keyword density etc). …

What Are Your Children Really Watching?

Saturday mornings. Cold cereal and Scooby Doo. How many parents started out our childhood weekends with this simple ritual? The trick was to wake up early enough to see all of the Saturday morning cartoons because after 10 am, the children's programming was over until Sunday night's Wonderful World of Disney show came on.

My kids also like to get up on Saturday morning and watch cartoons. And on Sunday. And Monday … and Tuesday … You know the rest. While I had only a couple of channels to choose from, my kids have access to 24 hour children's programming on several channels, compliments of cable television. If you have a satellite dish, your children have access to even more programming.

More is better, right? Well, not always. With this abundance of television stations, we need to remember that not all television programming is appropriate for all audiences.

There are many parents and grandsparents who had the perspective that if it was a cartoon show the kids were watching, it was ok. Cartoon violence? Well, who has not seen that coyote catch an anvil with his head for the umpteenth time?

The fact of the matter is, when many parents were growing up, with our limited television choices, a little cartoon violence did not seem to make too much of a difference. Now our kids can choose to watch cartoon violence 24 hours a day, 7 days a week. And it is not just anvils dropping out of the clear blue sky anymore. What kind of violence exists in the cartoons our kids are watching? No, Scooby Doo does not go into a rabid rage and maul Shaggy when there are no more Scooby Snacks. But kid's shows have battles, fights, explosions and characters making threats to injure or kill each other. And our kids are choosing to watch this programming over and over again.

So how can we help our kids to make better choices? Most families are unwilling to go cold turkey and give up all television programming, although I give KUDOS to those that are brave enough to do it. You've heard it before – limit what your kids are watching. But I'd like to add one more piece of advice: teach your children how to choose programs that are acceptable to you and your family's values. This seems to be the piece that is missing from most articles I read today on the issue of television viewing and children.

How do we do this? As you know, most television shows now carry a rating to give you an idea of ​​the type of content (TV-Y, TV-Y7, TV-G, TV-PG, TV-14 and TV-MA). Content descriptors have also been added to this system to give you additional information. These descriptors indicate the presence of suggestive dialogue (D), sexual behavior (S), foul language (L), or violence (V). These ratings can be used as a starting point for determining if a television show is appropriate for your child or family.

Be …