What Everybody Ought to Know About Linkbait and Modern SEO

Posted on Posted in seo, website

A successful linkbait is one of the fastest and most inexpensive ways to build thousands of good quality backlinks pointing to your site. But here is the best part: it is the way Google wants you to build links.

Let us start by describing the concept of linkbait for those who are not familiar with it. Linkbait referes to the art of creating content with the main purpose of attracting links to your site.

Nothing new, you may be thinking. Linkbait is basically good content, right?

Well in a way it is, but there is more to it than that. Let me start by telling you why linkbait is so popular nowdays among Search Engine Optimizers (also known as SEOs.)

A few years ago when SEO professionals wanted to promote a website in the search engines that would do what was working at the moment: reciprocal link exchanges. An SEO would set up a website, put some content on it, and start sending emails to webmasters offering a reciprocal link exchange. If the webmaster accepted both sites would display a link back to the other site.

This used to work well until Google and the rest of the search engines realized that the technique was getting abused and reciprocal links were not any an indication of one site's popularity.

At this time most SEO practitioners agreed that the best way to achieve Search Engine Rankings was to get one way links pointing to their sites. A one way link was worth a lot more than reciprocal link exchanges. This is when the link buying market boomed, using the Page Rank metric as the main market arbitrager.

So basically all an SEO did was open her wallet and buy as many links as she needed to rank for certain keywords. This worked well for a while but of course it did not take Google long to figure out that these type of links were not an accurate indication of a website's popularity.

So Google is now penalizing sites that buy and sell links. Many SEOs and webmasters are complaining about this because they are left without ideas. They think this is unfair.

I personally think that Google has every right to decide what is the best way to decide what a site popularity is. I also agree on the fact that paid links are not an indication of site popularity. So instead of complaining about what does not work anymore, why do not we talk about what does work?

What works now is Linkbait., So how do you create a linkbait?

1. Visit Digg, Reddit, Del.icio.us, Propeller and other popular social media sites and research for stories related to your niche that have become popular in the past.

2. Analyze all these stories and use them as the basis of your brainstorming. You want to understand why these stories were popular among these communities.

3. Write your article. Some article formats have better chances of becoming popular in social media sites. …