Website Promotion Strategies – Using PPC Marketing

Posted on Posted in internet, website

As an effort to get website traffic, many website owners have already begun using pay-per-click advertising. When Google introduced Adwords, webmasters were impressed that they only had to pay a fee when someone actually visited their website.

Examples of PPC Marketing

Google AdWords allows advertisers to create advertisements (based on content) that ever appear on the search results page of the Google search engine. Websites that give the OK to allow these kinds of advertisements to appear on their pages will receive monetary compensation in return. Every time someone clicks on an ad displayed on a web page, the owner of the site accumulates profit.

Yahoo also offers pay-per-click advertising, although Google is the industry leader and most recognizable. Yahoo's pay-per-click program used to be called Overture, but is now called Yahoo Search Marketing.

Together, these two services make up the largest pay per click systems on the World Wide Web. However, many other individual sites provide website owners with different sponsorship capabilities, such as ExactSeek, ABC Search, and Enhance.

PPC Marketing Benefits

The attractiveness of pay per click is seen in the level of targeting available to advertisers. With PPC, it is rather uncomplicated to market to the kind of audience you wish to reach. Many site owners have positioned advertisements that only appear when specific search terms are used or on websites that cater to a particular kind of readership. This method increases the quality of traffic that visits a site – bringing in visitors that are more likely to show interest in the type of products or services you are offering.

Another benefit of pay per click advertising is the fact you only pay for the clicks to your site. There's no need to pay simply for exposure, you only pay for actual visitors who are interested in what is being sold at your site. In addition, tracking your results is not a hassle, because in-depth statistics (given in real-time) show you exactly how your marketing is doing. This is one reason PPC has gained a great following among online businesses that solely use the Internet for advertising, as well as traditional companies (bricks-and-mortar) that are searching for effective methods of marketing.

Because pay per click marketing allows webmasters to track and target their results, the offline advertising such as magazine, newspaper, and television have suffered a decrease in advertising sales. PPC has also replaced CPM (cost per thousand impressions) advertising that once served as the original foundation used to sell advertising on websites. With CPM, advertisers had to pay for their advertisements whether they produced traffic to their website or not. This method did help the branding of a business, but did not help much with getting sales. And advertisers were not able to track or modify their efforts because they had no way of assessing the effectiveness or progress of their ads.

If you want to get the best results possible from your pay per click campaigns, it is recommended to become familiar with how …

Microsoft Great Plains Customization Tools – Overview

Posted on Posted in programming

Formerly Great Plains Software Dynamics / eEnterprise, and currently Microsoft Business Solutions Great Plains was initially designed in the early 1990th as the extendable and modular application with its proprietary tool: Great Plains Dexterity, written in C programming language as a shell. This was popular tendency those days -compare with SAP ABAP or Navision C / Side. Great Plains has additional ideas – database platform independence and graphical platform independent interface (initially targeted to both Apple Macintosh and Microsoft Windows with good chance that one of them will take market over – and it did happen, including the acquisition of Great Plains Software by Microsoft ). In this small article we'll give you revised overview – you can find previous publication in the last year posts.

o Great Plains Dexterity. Dexterity is the architecture of Great Plains and it is very difficult to take it out of the picture. So we'll say that if you plan on creation GP module or custom piece for reselling it on the market – you should first consider Dexterity as a tool. Dexterity requires deep training and some experience – you can not begin programming in Dexterity over night. So-called fat client of Great Plains is pure dexterity application, although database itself since version 8.0 is MS SQL Server with some Dexterity specifics (DEW_ROW_ID column, for example).

o Old Tools. These tools were popular in 1990th and relate to such now legacy technologies as OLE, VBA scripting, etc. Please note that even if C was considered as universal language – custom scripts were targeted for light customizations and both C and VBA were targeted to modify fat client – thin client and web interface were not known those good old days.

1. VBA / Modifier. Microsoft introduced VBA as scripting for light customization of Microsoft Office products – Excel, Word, etc. Great Plains adopted it for its own needs. It tried to produce Dexterity / VBA hybrid and allowed Dexterity forms to be modified via Modifier (Dexterity application) and enabled modified screens to adopt VBA for its fields.

2. Continuum for VB / Dephi. Borland was strong on the customization market – this is why it also includes Delphi. In Continuum you can program Great Plains workstation as OLE server. For example – you can have Great Plains Integration Manager integrate multiple companies data one-by-one with automatic logging in and off without operator intervention – over night for example. Also – you can deploy Continuum to switch Dexterity modules (such as Intellisol APOP or Project Accounting) and include Dexterity Sanscript code into VBA scripts.

3. ReportWriter. We placed RW in this section because it is Dexterity application and is now actively replaced with new tools, such as Crystal Reports, SQL Reporting, XML & HTML web publishing

o New Tools. In XXI century development world begins to bias toward thin and web clients and SQL scripting. eCommerce is a must for retail and wholesale nationwide businesses and Microsoft Business Solutions come with these tools:

1. …