Website Promotion Strategies – Using PPC Marketing

As an effort to get website traffic, many website owners have already begun using pay-per-click advertising. When Google introduced Adwords, webmasters were impressed that they only had to pay a fee when someone actually visited their website.

Examples of PPC Marketing

Google AdWords allows advertisers to create advertisements (based on content) that ever appear on the search results page of the Google search engine. Websites that give the OK to allow these kinds of advertisements to appear on their pages will receive monetary compensation in return. Every time someone clicks on an ad displayed on a web page, the owner of the site accumulates profit.

Yahoo also offers pay-per-click advertising, although Google is the industry leader and most recognizable. Yahoo's pay-per-click program used to be called Overture, but is now called Yahoo Search Marketing.

Together, these two services make up the largest pay per click systems on the World Wide Web. However, many other individual sites provide website owners with different sponsorship capabilities, such as ExactSeek, ABC Search, and Enhance.

PPC Marketing Benefits

The attractiveness of pay per click is seen in the level of targeting available to advertisers. With PPC, it is rather uncomplicated to market to the kind of audience you wish to reach. Many site owners have positioned advertisements that only appear when specific search terms are used or on websites that cater to a particular kind of readership. This method increases the quality of traffic that visits a site – bringing in visitors that are more likely to show interest in the type of products or services you are offering.

Another benefit of pay per click advertising is the fact you only pay for the clicks to your site. There's no need to pay simply for exposure, you only pay for actual visitors who are interested in what is being sold at your site. In addition, tracking your results is not a hassle, because in-depth statistics (given in real-time) show you exactly how your marketing is doing. This is one reason PPC has gained a great following among online businesses that solely use the Internet for advertising, as well as traditional companies (bricks-and-mortar) that are searching for effective methods of marketing.

Because pay per click marketing allows webmasters to track and target their results, the offline advertising such as magazine, newspaper, and television have suffered a decrease in advertising sales. PPC has also replaced CPM (cost per thousand impressions) advertising that once served as the original foundation used to sell advertising on websites. With CPM, advertisers had to pay for their advertisements whether they produced traffic to their website or not. This method did help the branding of a business, but did not help much with getting sales. And advertisers were not able to track or modify their efforts because they had no way of assessing the effectiveness or progress of their ads.

If you want to get the best results possible from your pay per click campaigns, it is recommended to become familiar with how …

Microsoft Great Plains Customization Tools – Overview

Formerly Great Plains Software Dynamics / eEnterprise, and currently Microsoft Business Solutions Great Plains was initially designed in the early 1990th as the extendable and modular application with its proprietary tool: Great Plains Dexterity, written in C programming language as a shell. This was popular tendency those days -compare with SAP ABAP or Navision C / Side. Great Plains has additional ideas – database platform independence and graphical platform independent interface (initially targeted to both Apple Macintosh and Microsoft Windows with good chance that one of them will take market over – and it did happen, including the acquisition of Great Plains Software by Microsoft ). In this small article we'll give you revised overview – you can find previous publication in the last year posts.

o Great Plains Dexterity. Dexterity is the architecture of Great Plains and it is very difficult to take it out of the picture. So we'll say that if you plan on creation GP module or custom piece for reselling it on the market – you should first consider Dexterity as a tool. Dexterity requires deep training and some experience – you can not begin programming in Dexterity over night. So-called fat client of Great Plains is pure dexterity application, although database itself since version 8.0 is MS SQL Server with some Dexterity specifics (DEW_ROW_ID column, for example).

o Old Tools. These tools were popular in 1990th and relate to such now legacy technologies as OLE, VBA scripting, etc. Please note that even if C was considered as universal language – custom scripts were targeted for light customizations and both C and VBA were targeted to modify fat client – thin client and web interface were not known those good old days.

1. VBA / Modifier. Microsoft introduced VBA as scripting for light customization of Microsoft Office products – Excel, Word, etc. Great Plains adopted it for its own needs. It tried to produce Dexterity / VBA hybrid and allowed Dexterity forms to be modified via Modifier (Dexterity application) and enabled modified screens to adopt VBA for its fields.

2. Continuum for VB / Dephi. Borland was strong on the customization market – this is why it also includes Delphi. In Continuum you can program Great Plains workstation as OLE server. For example – you can have Great Plains Integration Manager integrate multiple companies data one-by-one with automatic logging in and off without operator intervention – over night for example. Also – you can deploy Continuum to switch Dexterity modules (such as Intellisol APOP or Project Accounting) and include Dexterity Sanscript code into VBA scripts.

3. ReportWriter. We placed RW in this section because it is Dexterity application and is now actively replaced with new tools, such as Crystal Reports, SQL Reporting, XML & HTML web publishing

o New Tools. In XXI century development world begins to bias toward thin and web clients and SQL scripting. eCommerce is a must for retail and wholesale nationwide businesses and Microsoft Business Solutions come with these tools:

1. …

What Everybody Ought to Know About Linkbait and Modern SEO

A successful linkbait is one of the fastest and most inexpensive ways to build thousands of good quality backlinks pointing to your site. But here is the best part: it is the way Google wants you to build links.

Let us start by describing the concept of linkbait for those who are not familiar with it. Linkbait referes to the art of creating content with the main purpose of attracting links to your site.

Nothing new, you may be thinking. Linkbait is basically good content, right?

Well in a way it is, but there is more to it than that. Let me start by telling you why linkbait is so popular nowdays among Search Engine Optimizers (also known as SEOs.)

A few years ago when SEO professionals wanted to promote a website in the search engines that would do what was working at the moment: reciprocal link exchanges. An SEO would set up a website, put some content on it, and start sending emails to webmasters offering a reciprocal link exchange. If the webmaster accepted both sites would display a link back to the other site.

This used to work well until Google and the rest of the search engines realized that the technique was getting abused and reciprocal links were not any an indication of one site's popularity.

At this time most SEO practitioners agreed that the best way to achieve Search Engine Rankings was to get one way links pointing to their sites. A one way link was worth a lot more than reciprocal link exchanges. This is when the link buying market boomed, using the Page Rank metric as the main market arbitrager.

So basically all an SEO did was open her wallet and buy as many links as she needed to rank for certain keywords. This worked well for a while but of course it did not take Google long to figure out that these type of links were not an accurate indication of a website's popularity.

So Google is now penalizing sites that buy and sell links. Many SEOs and webmasters are complaining about this because they are left without ideas. They think this is unfair.

I personally think that Google has every right to decide what is the best way to decide what a site popularity is. I also agree on the fact that paid links are not an indication of site popularity. So instead of complaining about what does not work anymore, why do not we talk about what does work?

What works now is Linkbait., So how do you create a linkbait?

1. Visit Digg, Reddit, Del.icio.us, Propeller and other popular social media sites and research for stories related to your niche that have become popular in the past.

2. Analyze all these stories and use them as the basis of your brainstorming. You want to understand why these stories were popular among these communities.

3. Write your article. Some article formats have better chances of becoming popular in social media sites. …

How To Select A Good SEO Company!

I once read a remark that if a SEO company can not top (at least) for the keyword "SEO" in Google, it can not be a worthy company.

I know a lot of people might come up with the same logic while searching for the best SEO Company for his site. But let's take a look at the scenario from some different angles.

Why do you target some keywords in your website? The answer is obviously to get targeted visitors who are looking for some service – those who are my potential customers.

But does the word SEO have the potential to bring me genuine customers? For example if my site ranks 1st on Google for 'SEO Services' and 'SEO', which one do you think will get me desired visitors who are willing to buy a service? The answer is obviously SEO Services. And at the same time the competition for SEO Services is comparatively less (but tough) then SEO.

Most of the good SEO companies get clients on recommendations. For example, if I like XYZ Company's job, I will recommend it for my friend's site. And that XYZ get more clients – simple.

Another big reason is that a lot of SEO companies do not want their name to be associated with the term SEO to search engines.

But if some SEO companies say that due to heavy work pressure that could not concentrate on the ranking of their website – do not believe them or do not work with them either. If they can not find time to work for their mother site, how much time can you expect for your own site?

Now, the problem is somewhere else – every one claims them to be the best SEO Company. And unless I get recommendation from some reliable sources, it is tough to decide their credibility.

So how to find the best SEO company?

To start with it is better to go for local SEO companies (for example search for Florida or Ft Lauderdale SEO and website marketing in search engines if you are from that region). If you are new to internet marketing, this is the best option to start as they are comparatively cheap and you may get someone in your extended friend's community who can give you some feedback about them. At least you can reach them physically at any point of time.

If some companies say that they will help you guaranteed top ranking in Google or Yahoo for a very competitive keyword like SEO Services and they will do it within one month – do not work with them. Getting a good search engine rank is a long term process and no one can guarantee it. And even if they do it with some black hat SEO techniques, it may harm your business in the long run and this sort of ranking is normally not sustainable for a long period.

Ask for their track record – if they have done some good work …

Computer Hacking Methods and Protection

Protecting your computer against hacking is different from protecting it against viruses that you accidentally or unknowingly invite into your computer that then cause damage in one form or another. Anti-hack is about protecting your computer against external entities that are deliberately trying to get into your computer to cause damage and to steal from you – or cause damage. Viruses are impersonal and hacking is personal.

Anti-Hack software is now out there for sale in addition to anti-virus software. These products protect you in ways that anti-virus software does not. Following are some examples.

DoS (Denial of Service) Attacks:

DoS attacks occur when too much traffic is directed to your company website at once. The web server essentially ‘chokes’ on the amount of traffic trying to squeeze into it’s network hardware. Attack scripts are easily downloadable and you do not need to be an experienced engineer to launch an attack. Upset customers seeking some sort of revenge or disruption, competitors interrupting your site, or these days, as in the recent major hospital attacks, the trend is to hold your web site hostage until some ransom is paid or some demand met. “Ransomeware” is a relatively new term, but it is gaining a lot of visibility in recent times.

SNMP (Simple Network Management Protocol) Attacks:

Akamai’s Prolexic Security Engineering and Response Team (PLXsert) recently issued a threat advisory warning of DDoS (Distributed Denial of Service) attacks abusing the Simple Network Management Protocol (SNMP) interface. PLXsert SNMP DDoS attack campaigns target various industries including consumer products, gaming, hosting, nonprofits, and software-as-a-service, mainly in the US (49.9%) and China (18.49%). The attackers used an online tool posted by the hacker group ‘Team Poison’. This latest wave of attacks targets devices running SNMP which by default is open to the public Internet unless that feature is manually disabled. Anti-hack software is now being created that help prevent SNMP attacks such as this by preventing the attacker from forcing network switching to secondary gateways.

SYN/AWK Attacks:

This is a little complex but basically, a SYN flood attack is similar to a Denial of Service attack in that there is request made to the web server that ties up its resources and makes it unavailable to other connections. When a computer or web browser tries to connect to a web site, what’s called a 3-way handshake is used to establish the connection between the two computers. In a SYN/AWK Flood attack, the computer offers its hand (1-way), the server reaches out to meet it (2-way) but the offered hand is quickly withdrawn. The server waits for the hand to come back until it ‘times-out’ and then the cycle repeats millions of times. The 3-way handshake is never established and all other connections are refused while this is happening.

USB Auto-Run Attacks:

By default, Windows runs any executable, program, or script on a USB drive the second it is inserted into any computer or laptop. This means that anyone* with unauthorized code, like a virus or …

Slow Computer? Maybe It's Time For a Registry Scan

If your computer is running slowly, then it might time to think about performing a registry scan. These are widely claimed to be able to fix many different errors on your computer and speed it up. But how do you perform one of these scans and can they really boost the speed of your PC?

A registry scan is the term used to describe the process you take to clean out the 'registry databsae'. This database is the central storage facility for Windows and is where your PC keeps information ranging from your latest emails to your desktop wallpaper. A lot of people recommend cleaning out the registry as a good way to speed up your PC.

Registry scans can speed up your computer considering thanks to the way in which they work. To perform a 'registry scan' you should use a registry cleaner tool, which is a software program that scans the entire registry database and removes and damaged or corrupt settings that are inside it. The way in which one of these tools speeds up your PC is to scan through the entire registry database and remove any of the damaged or corrupt files that are slowing it down. This will allow Windows to read all the settings it needs in a much faster time, allowing your computer to run faster – like it did when it was new.

Using a registry scan is a good way to make your PC run faster as it acts like a "detox" for Windows. Unlike other operating systems, Windows relies mainly on the registry to help it remember various different files … which means that if you can get a registry tool to fix all the problems that it has inside the database, it will make your PC run much faster and more reliably. To use a registry cleaner to speed up your PC, you should first download one from the Internet. There are many different sites which offer these tools, allowing you to find one which is going to remove a lot of errors from your system.

After you've downloaded a registry scanner, install it and it will start to scan yor PC. You can then see all the errors that it is finding. Each error can cause your PC to run as much as 30 seconds slower – as your PC has to take longer to read through the details that the setting needs. This means that if you can get a registry tool that can fix the largest number of errors on your system, it should be able to run as fast as it did when it was new. And that's why so many people recommend using a registry scan to speed up your PC. It does not work all the time though – and before committing to fix any registry errors, you should only allow it to fix the errors on your PC if there are 300+ on there. …

How to Completely Delete Files From a Computer

Most people do not think about it, but when they delete a file from their computer, it is not destroyed. The computer deletes certain key information about the physical location of the file from the disk directory on the hard drive. The file is still sitting there on the disk and can be recovered by someone with the knowledge and the right equipment. Knowing this, one may be asking about now, “is there a way to completely delete files from a computer?” The answer is yes.

One method of deleting files in a way that makes it impossible to recover them is using a large magnet to degauss the hard drive. This realigns the magnetic fields on the disk and effectively erases every scrap of data that was ever stored there. The drawback to this method is that the disk is completely erased, including system files and operating systems.

Today, it is possible to purchase software that is capable of overwriting an entire disk to cover the data with random number sequences that mean nothing. One pass of this software will normally render files impossible to retrieve for civilians. Government agencies and police forces can still get the data off the disk. It takes up to seven passes with this type of software to completely overwrite all files and make them irretrievable. This method also overwrites the entire disk, destroying data that may be valuable or wanted to be kept.

The newest technology involves a file shredder program that randomizes the data in the deleted files at the time of deletion. These are still physically present on the disk, but the data is so scrambled that no computer is able to make sense of it. This method allows one to completely delete files from a computer without completely erasing the entire disk.…

What Is A Turnkey Website?

There are many people making websites and getting online to sell their products. This has been a great business for many but what about people who do not know how to create a website themselves and get online? Not everyone can understand html and knows where the best affiliate programs are on the internet. That is where turnkey websites come in. A turnkey website is basically a website that is up and running and ready to make you money, although was just created and does not have any traffic or income coming in yet. However this websites functions are all there and it is not under construction but in working order. The best thing about a turnkey website is usually the price. While an established website can run you hundreds to even thousands of dollars, turnkey websites cost you a fraction of that. While it is a benefit to get an established website because there is already traffic coming in, those are not always the best option for people on a tight budget. Many established websites sell for 10 to 12 times their monthly income, so even a site making 3 dollars a day can go for $ 1000. Do you really want to chance paying $ 1000 on a site that could take you a long time if ever, to break even?

Turnkey websites can be one page long or can be 10,000 pages long. There is no 100% set idea of ​​the specifics of a turnkey website. Just that you should be easily able to insert your affiliate code into the website and also there is a clear way or ways to make money. There are tons of places to get turnkey websites too. Many websites specifically focus only on making and selling turnkey websites. Some of them are http://www.dotcombuilder.com , http://www.prozilla.com and http://www.turnkeyclub.com . Those are just 3 of the many places to get these. Also webmaster forums have specific sections dedicated just to selling turnkey websites, like http://www.sitepoint.com . eBay also is a great marketplace for turnkey websites. If looking for a deal, eBay is the place to go. You can find turnkey websites very cheap there, but also beware, because many are inflated, as there are less educated buyers on Ebay.

What to look for when buying a turnkey website are a few things. First and foremost, you want to find a site you have some interest in. If you buy a turnkey website about sewing and you can not stand sewing, you will lose interest quick. Second, you want to look at the designs of the site. Do they look professional? Are there any broken links? Do the images flow with the site? Then, you want to look at how you will make money. One big item on turnkey websites are Google Adsense. That is very popular these days and most websites have it. Check to make sure there are at least 1 or 2 good ways to make money from the site. Pretend …

Advantages & Disadvantages Of Satellite TV On Your PC

With the proliferation of satellite on your pc software across the internet the first question people ask, is this too good to be true? As with every product on the consumer market it will have its up side and it's down side. This holds true for satellite TV on your pc. This product has many advantages and disadvantages.

Satellite TV for your computer is typically a program that is purchased or downloaded and installed onto the user's computer. The user is then able to view various programming from all over the world simply by using the satellite TV program and connecting to the various channels available. This is usually streaming video and you get everything from news, music and movies live.

Having satellite television on your pc it's a blessing for the couch potato. One advantage is the fact that you have no expensive equipment or monthly fees to buy or pay for. With the various products available, all you do is pay a one time fee and you are up and running. The setup fee for satellite TV on your pc is anywhere between $ 50 and $ 100. That is a bargain compared to the cost of buying satellite television equipment, which can range from $ 300 to $ 1000.

The main disadvantage of purchasing satellite TV for your pc is that most people believe you're getting both Direct TV and Dish Network; them being the most popular satellite television choices. This is a myth as the satellite TV programming you get from these products are usually free satellite television feeds. It would be impossible to get Direct TV or Dish Network programming as those are subscriber based and you have to pay to receive their services. The free satellite TV that the products describe are really free, however the quality of programming variies. The major satellite providers pay for their content that's why they are able to offer HBO and ESPN to name a few of the channels. The free satellite TV products do not do this; since you only get what is available for free.

As discussed above there are two sides to the proverbial coin with satellite TV on your pc [http://www.ilovesatellitetv.com/free_satellite_tv_pc.html]. There will be advantages and disadvantages with a product like this. On one end the advantages are that you get a complete system setup for a very low cost. The disadvantage is the programming will be now close to that offered on the major carriers. The quality of the programming will be very paltry. Once you weigh the advantages and disadvantages against each other you will be able to determine if this product is right for you. …

Gifts For Him – Get the Best

Is it your first date? Are you worried about what to gift your man? There are many types of gifts available in the market. But you need to choose the one that can impress your lover. First note down what your man loves. After that, you need to select the item. Most of the men love gadgets. It is a great option that you can choose.

Be it a Valentine's Day, a birthday or a wedding anniversary, you need to impress your man by presenting a beautiful gift. Selecting the right gift item is very essential. You need to do proper research on its likes and dislikes. It becomes easy to select an item if you already know what your beloved love. There are many types of gifts to choose from. To make his day really special, you need to gift him something which stand out unique and beautiful among other items.

There are varieties of gift items to select from. But some gifts are really beautiful and can change the mood of your man. Everything from wind up desk toys to novelty clocks and outdoor games. You can find many gifts in one store. But there is one of the best and reliable stores where you can get some really exciting items to keep you man engaged, entertained and educated. Gifts for Him is the right place for the people who wish to impress their boyfriends or husbands.

Electronic gadgets are great gift items. It can change the mood of your man for the better. There are some excellent gadgets with latest features and systems. Many boys and men love gadgets. So, you can select one from a long list to make your man feel happy. Mobiles, iPOds, Mp3 player, camera, Mp3 camera are some of the best gadgets. You can select one of these gifts to see the smile on your man's face. If you are man is a great lover of music then gifting an Mp3 sunglass will be a great idea. This sun glass is designed to serve both the purposes.

Mp3 alarm clock is also a good option that can help you in expressing your feelings for your lover. You can make it feel special by sending a special message. Your man can feel happy by seeing that message in the alarm clock. There are many varieties of alarm clocks available in the market. Some of these clocks are equipped to download the wav files and mp3 from your computer. They are designed with latest features. You can record a voice message in that alarm clock.

Have you ever thought of gifting a video sunglass to your beloved? It is in fact a great gift. It is expensive. But it can serve the purpose well. You can choose this option without any hesitation, if your man loves movies. It will give maximum enjoyment to your man. You can also get one to quench your thirst for recreation and entertainment.

Wireless security cameras are installed to …