I think spiders are creepy and scary. They pretty much bring nightmares to millions. Fortunately, in search engine optimization (SEO), spiders can be a very good thing and you do not need to be afraid of them.
First, though, let's start at the beginning. For those of you who need a reminder on spiders, basically, the Search Engines like Google, Yahoo, MSN, Altavista, etc. send out automated computer programs, called spiders, to look at ("crawl") your website and report back what they find.
As sinister and Big Brother as that may sound, it should actually benefit you. What these spider "spies" are looking for is what your website is about, what information you are providing to the search engine user. These spiders are wanting to catalog your site's topics so it can refer visitors (your potential customers) to your website if what you are offering is relevant to their needs.
The problem with spiders is that they really, really need you to tell them what they need to know. Here's what they need to see:
- They need to see keywords repeated ("keyword density")
- They need to see links that are related to those keywords ("relevancy").
- They need to see that other people know what your site is about and go there for your topic ("authority")
- They need to see enough content to consider you as a subject matter expert.
You need to tell them what they need to know.
Problem? No! I say make it an advantage. Here's how …
Organize your website around a theme. Use the theme as your only focus when developing content for your website. Stay true to it and spiders are much more likely to understand (and report back to potential customers) what your site is all about.
As an example, let's say you are a mortgage loan officer who happens to be a pie aficionado. Even though you make money with your mortgage business, you are an excellent cook with incredible time-tested recipes and you decide it would be fun to sell pies. So, you decide to launch a website called AllAboutYummyPies.com
Okay, it would be alright to have different types of fruit pies, pudding pies, nut pies, whatever. It would be okay, staying true to the theme, to sell pie cookbooks and maybe link to a fruit and nut wholesaler. You could include pie pans, aprons with pictures of pies on them, and books about how to make the perfect crust.
What you would not include is anything at all about mortgages! Even using a silly catch phrase like "grab a larger piece of the pie" in conjunction with mortgages in an attempt to tie the two topics together will only confuse the search engine spider. Just do not do that, especially when you were going so great on the pie theme. Do not confuse the little spider, for pie's sake!
If you want to promote your mortgage business, create a mortgage website, plain and simple. Combining unrelated subjects can damage your search-ability …