Broken Links Detected

A broken link is a link that goes to a page or a picture or a video that no longer exists on the internet.

There are 2 main reasons why you do not want them in your website.

1. They are annoying and look unprofessional.

2. But more seriously, they can have serious consequences for the performance of your website in Google because Google penalises websites with broken links.

They do occur from time to time as websites that you have linked to close down, or they delete images or articles that you may have referred to.

Imagine that you were using Yellow Pages (remember what they were?) To find a business, and every second business you called was either closed or did not exist.

You would not be very happy and you would soon ditch the Yellow Pages.

Well, Google wants to protect it's position as the # 1 search engine in the world by only giving people hyperlinks that work, and so it views broken hyperlinks in your website very badly.

We are not sure how quickly the impact comes, or how many you can have before the penalties start. That probably changes all the time.

So you should be vigilant and always minimize the amount of them detected in your website.

How do I Know if I have Broken Links

Most good website software will send an email to your admin email address to notify you when you have them in your website. (Ours does!)

From there it is a few simple steps to:

  1. click on the link in the email
  2. review the link that is broken
  3. fix it or delete it

You will receive an email with the subject – [your website name] Broken links detected

At the bottom of the email is a link that says: You can see all links here

When you click on that link, you will be taken to a page in the admin area of ​​your website where they all are listed.

For each website hyperlink that is not working, you have 4 options to select:

  • Edit URL
  • Unlink
  • Not broken
  • Dismiss

You should review each link and attempt to fix the link, but failing that, you should Unlink the link.

It is better to not have the link active, than to have an active link going nowhere.

Well, that is quite simple really!

What should you do now?

  1. Check that your website has no links broken.
  2. Fix or delete any that you do find.
  3. Do this regularly.
  4. Want some help or ideas? Just contact us at Hotpink Websites now.

Six Golden Optimization Techniques For Getting Your Site Listed In Google and Yahoo

The basic criterion used to return relevant search results for a specific user query is more or less similar for every search engine. Websites having relevant content and appropriate use of keywords primarily in the title tags, meta tags and web page body typically achieves rankings in the search engine results pages. However on a micro level there are differences in the ranking algorithm of Google and Yahoo or any other search engine. Following are few ways of improving the search results of a website in Google and Yahoo

Keyword Analysis: Keyword selection should be based on two parameters; (A) The popularity of the keyword and (B) The relevance of the keyword with the website content.

Appropriate use of the keywords: There are many parameters that are taken into consideration by a search engine to rank a specific page. However, the presence of targeted keywords in the title tags, meta tags, anchor texts, backlinks of the webpage and headers tags (h1-h6) improves the chance of ranking high for the specific keyword query.

Page Rank: This algorithm was developed by Google to judge a website's quality. The concept of page rank is based on the promise that a good webpage will have other pages linking to it because its content has been found useful by those websites. The calculation of the page rank of a particular site depends on the page rank and relevance of the web pages linking to it.

Importance of Inbound Links: Incoming links from authoritative websites like well known media sites, educational institutions, non profit organizations, government websites and other related sites rank very high in Google preference list.Links from .edu, .gov, and .org web sites are considering to be more authoritative and relevant than others Google Page rank: Page rank is very important for Google when it comes to analyzing a website's relevancy for a keyword. Apart from it a high PR site improves the crawlability of its internal pages. The higher the Page Rank the better chance of the site to come on top of search engine listings if everything else remains the same. Directory Listings: A website should be listed in directories like Dmoz and Yahoo directory. The inclusion in a directory depends on the scrutiny of the website by human editors and thus only quality sites get listed in the above mentioned directories. Google does not have a directory of its own, so it takes help from Dmoz to generate directory results. On the other hand Yahoo directory forms an integral factor in achieving high positions in Yahoo search. Getting listed in a directory can take anything from 3-6 months but it definitely helps in achieving good positions in the search engines. …