Bing Vs Google – Why You Rank Well on One Search Engine But Not the Other

With Microsoft and Yahoo combining their muscle in the search space, it is imperative that you do not ignore it in your search engine optimization efforts, especially since it will be the Bing search engine that works behind Yahoo search as well. There have been countless articles written online and in technology magazines comparing Bing to Google, but you need to know the differences between how these two search engines rank their pages so that you can optimize your web pages for both of these as well as Yahoo.

Why Would You Rank Higher in One, but Not in Another?

Most small business owners get frustrated that their site either ranks highly in Bing, but poorly in Google or vice versa. Here are some of the reasons why this may be happening and more importantly some workarounds to tackle this problem.

1. Amount of text: Bing places a lot of importance to content, so if your pages have more than 350 words, then you have better chances of ranking higher in Bing. Not so in Google, for which it does not seem to be of importance. So, you need to optimize each and every page individually to meet Bing's page score requirements.

2. Natural Language: Bing places a lot of importance on relevancy, so if your website is optimized with LSI keywords, then you are likely to be ranked higher in Bing. Google is soon catching up, so maybe it's a better idea to optimize based on LSI rather than mindlessly repeating exact keywords. You can also get a firm offering professional link building services to help you out here.

3. Title tags: Bing places more importance on title tags than Google, so make sure that your keywords appear as in your title tags as often as possible.

4. Back links and outbound links: Bing places more importance on links in general than Google, and the higher the number of relevant back links you have, the better your chances of a good ranking in Bing. Google used to penalize sites with a large number of outbound links, but Bing likes them, and so you may want to have a judicious amount of these as well in your site. Here again, if you get a professional to work on this area, their link building services team would identify the right places to place links for you, so that it actually translates to a better page rank.

5. Domain age: Both Bing and Google seem to favor older domains, so if you are trying to start off on a new business, it is better to purchase a domain name, that's been around for some time.

What This Means to You?

As a business owner, you would want all the traffic that you can get from Bing, Yahoo or Google and the best way to do this is to optimize it for all the major search sites out there. The best way out is to hire professional link building services to help you …

Tips for Choosing the Right Website Development Company

With the help of the right website development company, you will be able to create a website that creates ripples in the internet world. However, it is not that your website development company will land in your lap, on a silver platter. You have to conduct some of your own research to choose the right company that caters to the needs of your business or company.

Go through the portfolio of the website development company
Experience is an important factor to take into consideration when choosing anyone's services. Looking at the company's portfolio is the best way for you to find out how good a website development company is. Look for the types of projects the company has done, the number of projects completed so far and if the company has served big or small clients. You will be able to decide whether to do business with the website development company or not, by taking a look at its portfolio. If you want to outsource projects, find out if the company is experienced in outsourcing matters. This is important, to ensure that your work does not reach wrong hands. Check to see if the website development company has a well defined web development process it follows. If the company has no clear cut process that it follows, you find that your project will not be successful. In addition to this, you have to go through the information security policy of the website development company.

Sign an agreement ensuring safety of all your information
This is to ensure that whatever information you provide to the website development company remains and remains in safe hands. In fact, signing a confidential Non Disclosure Agreement ensures that you have a legal binding with the company where you are sure that all the information you provide them remains safe and secure. Of course, also ensure if the company has the right firewall systems, secured VPN and network and restricted employee access systems. Make sure you ask clients of the website construction company about its reliability, professionalismism, credibility in work and work efficiency. This gives an idea of ​​the working capacity of the company. Always work with companies that provide you with a single contact for your website development needs. This is because if you are assigned a second person for your project, you just have to explain everything, all over again.

Have an agreement stipulating the completion date of the project
Once you have got everything clear, and have clearly defined your needs and prerequisites, it is important for you to ensure that you have an agreement stilling the completion date of the project. This is to ensure that your website is produced as you want it, whenever you want it. Make sure all doubts are clear, and that the website development company has understood what you want them to do. Once this is all done, you can rest assured that your website will soon be ready for you to use. …