Today I want to go into a more in depth discussion of communications, as I honestly believe this may be the most important key to your business succeeding.
It really can not be stressed enough …
If you do not have the ability to effectively communicate with your targeted audience then you are seriously limiting your full potential potential online.
First I want you to step back and think about business in general … not just on the internet, but ALL business both on and off-line.
Think about what happens when you walk into an electronics store and you are looking to buy a new stereo, iPod or HDTV. If you like most of us, you really do not know much about whatever it is that you want to purchase and have no idea how to decide which model or brand is right for you. Before you know it, an extremely nice and knowledgeable sales person walks over and you if he or she can be of assistance to you.
You probably start a conversation and explain to this person that you are looking for a new stereo, but have no idea which one to buy, because in all honestly you can figure out why one costs $ 20 and the other costs $ 3000.
I am sure you know what happens next. The sales person will walk you through each system and what they offer. Explain to you why one is better than the other. Probably tell you some technical details about the sound quality that you will pretend to understand, but in the end you will feel as though you have enough information to decide which model is right for you.
Now, imagine that you go into the same store and you get a totally different sales person. This person does not take the time to explain anything to you. He has no knowledge of the types of systems that are offered and can not even tell you why one costs more than the other. You will probably just walk out and go to the next store, hoping someone can help you out.
Now look at the two scenarios, which person is going to be a customer and why? The first person leaves happy and actually makes a purchase, but the products, the store, the prices, everything is exactly the same; except for the sales person.
And the difference between them is one thing, communication.
Now back to your online business. Even though we do not normally communicate verbally on the internet (although that is changing with the rising popularity of video), we do communicate.
We use things like sales letters, articles, autoresponder messages and even emails with our potential customers. If you do not handle all of these types of communications in a professional manner do you really expect these people to become customers of yours? Think back to the electronics store example.
The bottom line here is that effective communication is ESSENTIAL to making any kind …