Social Networking Vs Search Engine Optimization

Ask yourself these questions – Why would I want more website traffic via networking sites, are not Search Engines enough? How can social networking websites help increase the number of hits to my website more than Search Engine Optimization (SEO)?

Social Networking is a great way for new or existing companies to gain an online presence, with a minimal outlay of revenue and, in some cases, even overnight success!

Social Networking sites can bring many visitors and potential clients to your site in a short space of time, helping you expand your client base and potentially increasing sales of your products and services at little or no extra cost to you.

Your website should have unique and informative content, keeping the user interested in your services or products. This can include giving helpful free advice, facts, using blogs, forums and links to other useful websites that your visitors will enjoy. Add signature links to forums and links to your website on your social networking profile.

Establish yourself as an online 'Expert' in your particular field by answering peoples questions, giving good, sound, advice, and recommending products and services, not only just your own. This will take a little time but, once you have built a good, reliable, reputation, people will come directly to you for advice and to use your services. You are established as an 'Expert' in your field! – Thus increasing beneficial website traffic to your site.

Other benefits of Social Networking – Is it a place for business professionals too?

Social Networking is not just for 'Business-to-Consumer' but it's also beneficial in building "Business-to-Business" relationships for business professionals too. Once you are established online, it's easy to find companies and people with the similar interests and goals that will compliment your services. You can then share advice and leads, which will eventually increase your revenue and service portfolio.

Business Networking Benefits – The days of the traveling salesman are going, with most business in the 21st Century being connected on line. When online you are able to judge a person's level of knowledge, skills and kindness and you will be able to see the benefits this person can bring to your company and whether you can ever work with them.

To summarize – Social networking in a business sense, is today's way of attracting potential clients and interest to your site because of your specialized knowledge and skills. Combining this with SEO will develop a positive sense of helping people who appreciate your advice and will increase the number of meaningful hits to your website. …

Search Engine Optimization – The Top Ten Ranking Guide

Search engine optimization is all about achieving a top ten ranking on the major search engines. This is a fiercely-contended task and to stand a chance of succeeding you need an internet marketing agency or SEO Consultants that can implement an online marketing strategy that will deliver not only traffic, but targeted traffic to get the results you require.

In highly-competitive industries such as recruitment, travel and insurance etc, you would not succeed without a comprehensive search engine marketing strategy.

Using only proven, ethical methods, an SEO consultant will bring targeted traffic to your web site and generate leads or sales for your business and with over 75% of the internet's searches coming from Google, Yahoo and MSN, your business can not afford to miss out on the vast numbers of potential customers looking for your product or service.

One of the key elements for a rock solid internet marketing plan is good quality content focused on your business and it's industry. Literally the more quality and unique content there is on your site, the better off your site will be, in terms of rankings.

Another major factor for your marketing plan is the coding and search engine optimization of your site. Whether you have an html, dynamic or a flash-based website, there are important steps that your SEO consultants should take to ensure your site is search engine ready.

Flash web design may look good but are notoriously poor for top ten search engine rankings, thankfully there are steps you can take to still get your site listed and ranked on the major search engines. The same applies to dynamic web sites that are written in programming languages ​​such as PHP, ASP and .NET.

Once your site is search engine optimized, your internet marketing strategy will can resign and you can then start to work on one of the other more important factors that search engines look for, which is the trust factor of your site. This can be achieved by partnering with other web sites that are regarded as trusted and have a good rank on the search engines already. This will give you that all-important page rank that will start to increase your website's listings in the search engines.

After performing all of these steps, your internet marketing agency or SEO consultants will have your site well under way to achieving a top ten search engine ranking and you can sit back and watch your website receive targeted enquiries, leading to increased turnover and extremely increased profits .

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