How to Establish a Budget For SEO

SEO (search engine optimization) is an incredibly young and volatile marketing realm. As a marketing manager with great expectations for SEO, you likely feel intense pressure to generate a great ROI, but you also feel dizzy from the possibilities and risks inherent to any internet marketing adventure.

Before you and your accounting team pull out your calculators and Excel spreadsheets, you MUST organize your strategic marketing goals. If you do not spell out these goals explicitly – and harmonize them with your vision for your company – you will burn up your investment and fast. Think of building a budget for SEO like designing a house. Without and until you select the right neighborhood and style of house (vision) and map out the architectural skeleton (strategy), you will be hammering nails (budgeting tactics) essentially at random. And this will inevitably lead to a big mess.

That said, let's get down into the nitty gritty and discuss SEO budgeting tactics that work.

Three ways to gauge your project's budget:

  1. base your numbers on a (successful) past campaign that's similar to yours.
  2. aim to capture a specific share of your SEO market, and work backwards (based on figures published by competitors) to determine what SEO resources to deploy and where.
  3. design a target percentage of total sales you wish to achieve though SEO marketing and work backwards to make this figure a reality.

What percentage of your total marketing budget should go into SEO internet marketing:

o If you're selling pharmaceuticals or herbal products, you may want to go as high as 25%.

o The average (across industries) is somewhere around 6%, but this figure will likely grow as SEO gains prominence as a marketing tool.

o If you advertise primarily in the brick-and-mortar real and / or have an unusual online demographic, your percentage could dip to 2% or lower.

Other important info to keep in mind:

o Nearly 90% of all business traffic generated from Google, Yahoo, and the other search engines comes from organic listings.

o Every month, nearly 6 billion search engine queries are made.

o The top three search returns generate over 91 percent of traffic.

Unlock your SEO budget with the help of SearchMar.com, a full-spectrum website optimization company with awesome experience. …

The Internet and Its Crossover From Media to Business

The Internet is a medium that has truly benefit humankind, considered as the most significant breakthrough in recent years. It has influenced virtually every facet of everyday life, that it's rare to see an individual without much knowledge of the Internet and terms such as email, social networking, and chat rooms.

The Internet's biggest impact on people is evidenced by the fact that it is now the most effective media tool. The Internet now has a large user base, outnumbering even the number of people watching television, listening to the radio, and reading printed media. This is the main reason why broadcast and print media decided to branch out into the Internet, wanting to take advantage of the large number of individuals who are glued to computer monitors.

The growing number of Internet users is something that entrepreneurs wanted to exploit. These individuals form a large potential consumer base for businesses products or services. By taking advantage of certain inherent features of the Internet, businesses will be able to capture a new chunk of the market, resulting to higher sales and profit.

To make full use of the opportunities that the Internet offers, business owners turn to the expertise of a local Internet marketing company for advice. What these experts do is provide businesses with solutions that will help them harness the resources of the Internet. These solutions range from creating effective online marketing strategies, to advices on what to put on the businesses' websites.

Aside from a local Internet marketing company, businesses also secure advice coming from information technology (IT) professionals. Aware of the growth in Internet usage and the medium's potential as a marketing tool, IT experts help business owners establish their presence online through websites. They help in building, launching, hosting and maintaining the websites of their clients, which is important for businesses in gaining more consumers and capturing more sales at virtually any time of the day.

The Internet's increasing impact as a communications medium has successfully made a crossover into the area of ​​business. Entrepreneurs today will do what it takes to harness the Internet's potential as a business tool, even if they have to spend on the likes of a local Internet marketing company and hiring IT experts. …