Talking about features and ignoring the benefits of the product or service you are selling is a mistake many first-time website owners or indeed retailers make. While features of your product can be important and need to be shown, benefits of using the product will appeal more to the human nature of your customers and will help to make sales.
While there is a place for features of a product this information should not be front and forward when designing your web site. Instead, try using the benefits of the product or service. To write good website copy first brainstorm ideas. Make a list of all the possible benefits of the product and write them down. Work from the list and remove any that may be too far out or weird.
Use the pared-down list of benefits and write a small paragraph about each one. Be sure to include what the benefit is, who would benefit, why and how. Now you should have a great deal of information that can be used as selling copy for your website. You can also use the benefits for picture descriptions and in titles and tags.
People love to know what the potential benefits of a product are. These alone can make a sale. Every product or service has at least some benefits. Root these out and use them to your advantage on your web site. If you are having trouble finding benefits for everyone try asking people to help you. Try to use the most universal benefits on your web site. These are the ones that appeal to the largest group of people.
Benefits are a great selling point for your product but they will do well when placed in different areas of your site. Spread out the benefits so that there is something new to learn on each page of your site. If you want to you can use a button to link to a benefits page where you can describe everything in detail.
The more benefits you can think of for your product the better. Chances are that many people will find that they have the need for your product based on at least one benefit. Provide informative articles and statistics to back up your claims. You can also opt to use testimonials, which are particularly successful Internet selling tools. When choosing testimonials look for those that appeal to the senses and describe the benefits rather than the features of a product. …
The manufacturers in the smartphone domain face the temptation to pack their products with all the latest technology, their most powerful processors, and their largest displays. The mobile phone market is invaded by over four inch wide displays and quad-core processors that could power a PC.
It is easy to understand the strategy because any company needs a bigger profit so they give people what they think is best. After the regular client sees an advertisement that induces the idea that "bigger is better", the client will automatically want the fastest, largest, best packed with features smartphone of them all.
What they usually forget or simply ignore is the fact that the latest, most powerful set of features and hardware also cost more than a regular, not so heavily promoted device.
When looking for the perfect smartphone, the possible buyer should not go for the first product that is presented to him. The best advertised product is not necessarily the best choice. A smart possible client will always look for alternative solutions because you can never know what you can find until you have a glance. Maybe the right product is just a click away and is waiting to be discovered.
The producing companies in this domain and in many others have the habit to promote their most expensive devices because these are the ones that will probably bring them their largest amount of profit. The cheaper alternatives in the smartphone domain are probably only promoted by the carriers when they are trying to get a contract signed.
The point of this article is to bring to the surface a certain fact that is probably ignored by most of the people interested in this kind of device. The high-end, latest technology smartphones that we all see all over the internet and TV will usually cost more than five hundred dollars and this is why it is very important to know that those devices are not the only ones on the market.
There are devices that will do every regular smartphone chore that the super expensive devices claim they can do, but in some cases for even only a quarter of the price. The only difference between these two categories of products will be a couple of seconds in the processing speed and less than an inch on the display's width.
People should think about this and decide if those highly advertised products are worth the money or not. The hardware inside a decent smartphone that will work properly does not have to be able to do 3D Hollywood special effects programming. A processor with a frequency of 800MHz will work just fine with any smartphone applications. Those applications that are made for smartphone operating systems are designed to work on the most poorly equipped smartphone so that every user can run it. A smartphone also does not need 16 or 32 GB of free space because almost anyone owns a PC at home that will be better at storing the …