The Importance of Content on Your Website

Everybody these days uses Search Engines to find what they are looking for online, but how do search engines work? How, for example, does Google return a huge list of pages of results for a term you typed in to the search window, and how does it get it right so much of the time?

Well, Google is the world’s #1 search engine and it accounts for over 75% of all the searches carried out worldwide. That means that 3 out of every 4 searches worldwide is made using Google – and that’s some statistic!

What makes it work?

Most search engines work in a similar way: they base their search on the term you typed in the search window. However, a great many factors are taken into account when the Search Engine conducts the search – the page title, content and Meta data, how many other pages link to … Read More

Computer Assisted Language Learning

The connection between computers and language is nothing new. We started seeing it in popular culture back in the 60’s with Star Trek’s communicators. The idea of a universal instant translator of any language into any other language is an extremely appealing problem to techno-linguists. We’re still nowhere near to achieving that dream despite great strides that have been made with automatic translation services online.

There is no fear of losing the language classroom any time soon. More than any time in the last 100 years, students are flocking to ESL and EFL classrooms around the world. And more than ever, technology is becoming a core part of these classrooms. We are now entering a time when both students and teachers are ‘tech savvy’ and computers and related technologies have been part of their daily life from the start.

They have a familiarity and comfort level with technology that people … Read More