SEO Tools Everyone Should Be Using

In the game of search engine optimization, there are winners and losers. The difference between them is their rankings. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again.

Some entrepreneurs choose to consult a digital marketing firm for their SEO strategies. However if you're prepping yourself to see how well your site is doing on search engines, you can familiarize yourself with the best tools for SEO.

Mind you, some tools are paid and some are free. Nonetheless, these tools are the best of the best and up-to-date, so it's most likely worth investing in.

Searchmetrics

Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of collected data per website, giving you insights and trends in backlinks, SEO visibility, and the like.

They also provide a weekly ranking for keywords, which is good for measuring which keywords your website should rank for. Searchmetrics gives insights on overall search trends.

Google Webmaster Tools

Google Webmaster Tools is a free toolset that helps you understand what's happening on your website. It also explains the essentials of Google search, and helps you comprehend the way Google sees your site.

One of its features allows you to browse an article the way Google perceives it. This allows you to step up your SEO game especially if your campaign is doing poorly. The data you collect from this feature can help you adjust the webpage for better results.

SEMrush

SEMrush is a free tool for keyword research. The website offers many toolkits including an SEO toolkit. One of its top features allows you to plug in different web pages to see how they're ranking for which keywords, how that page ranks for a certain keyword, particular keywords' monthly search volume, and the like.

Additionally, SEMrush also lets you research appropriate keywords, compare your page's performance to your competitors', analyze backlinks from other websites to yours, and play on similar on-page SEO opportunities.

UpCity SEO Report Card

This tool allows you to analyze how your website ranks against your opponents. Like an actual report card, SEO Report Card gives you an assessment of your rank, link building, on-site analysis (how well you fused your keywords throughout your site), website accessibility (your site's load time and ease of accessibility for crawlers) , trust metrics, and current indexing (the number of your site pages that have been indexed).

This tool is free, and all you have to provide is some contact information like your name, email address, phone number, and website.

Seobility

Seobility shows you how well or badly your website's SEO optimization is performing. They have various features like SEO check (checking your website and giving you tips for better SEO), keyword check (showing you how your page is optimized for your keywords), SEO compare (comparing your page and another for the same keyword), and ranking check (checking your page's rank for any keyword).

Seobility has automated website crawling that …

Seven Things That Could Make Your Gadgets Obsolete

Thinking about buying a new TV, Blu-ray player, or even laptop? Well maybe you should think again because we saw some technologies at CES 2010 that could make a gadget you buy today obsolete very soon.

HDMI 1.4

HDMI is the standard for moving digital media like surround sound audio and high definition video from a source like a Blu-ray player, game console or receiver to your TV or other device. The current standard is HDMI 1.3 with variations like 1.3a, b, and so on. HDMI 1.4 is the latest standard that not only adds support for 3DTV but adds an Ethernet channel that allows the cable to be used to transfer networking data at speeds up to 100Mb/sec for things like IPTV and DLNA (see below). The good news is that high speed HDMI 1.3 cables (the expensive ones) will support HDMI 1.4 features except for the Ethernet channel the bad news is you’ll need a new device for the old cable to work with.

USB 3.0

They would prefer you call it SuperSpeed USB but whatever you call it, it’s much faster than the older USB 2.0. USB 3.0 or SuperSpeed boasts a speed improvement of around 10X over USB 2.0 with transfers up to 300 or 400 megabytes per second. SuperSpeed has been slow to be adopted. Intel, who is promoting a competing technology based on optical cables called Light Peak, has said it won’t support SuperSpeed for another year. In fact, some people think Light Peak which claims 10 gigabit per second transfers might even replace USB especially if vendors like Apple adopt it. Meanwhile, Microsoft is in the process of creating SuperSpeed drivers for Windows 7. The good news is USB 3.0 is picking up speed (haha). We saw SuperSpeed external drives, adaptors, and even a laptop at CES 2010.

3DTV

If you are planning on buying a high end HDTV this year, you may want to consider waiting for a 3D-capable version. A 3D LCD TV (or Plasma) will have a fast refresh rate of at least 120Hz (240Hz is better), circuitry to decode the various 3D broadcast formats, a 3D glasses interface (if it uses active shutter glasses which it most likely will), and HDMI 1.4 ports. We should see more sets appearing on the market in the second half of 2010.

DLNA

The Digital Living Network Alliance has been around since 2004. It now claims to be used in more than 5,500 devices. DLNA has been something of a sleeper for the last few years but at this year’s CES 2010 we kept hearing it mentioned in places like the Samsung booth where they were showing their vision of a “connected” house. We predict you will start seeing it featured more prominently in TVs, mobile phones, laptops, printers, and more. We understand that the DLNA standard might be enhanced to include support for MPEG-4 AVC and Bluetooth in the near future. We advise you to keep an eye on this standard and …