To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are
all keen on gaining top search engine placements through search engine optimization.
Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.
1. Cannot Get Indexed by Search Engines, Really?
A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me
my domain got banned. What can I do?”
Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.
To help them find out their real problems, I found the following in search engines:
a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying
Title Tag in the search result, search engine displays their domain name only.
b. Only 1 page is being indexed.
What’s the problem then?
One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get
banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to
“read” your website.
Market Research Firm also commits this error. They are now starting to rectify it.
2. Link Building
In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search
engine ranking and even get you banned.
I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all
major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do
not see why search engines will block people to promote websites using this simple and long used method.
Indeed, link exchange becomes …