Creative Web Design Or SEO – For Success!

In the success story of a website, both design and search engine optimization (SEO) play an important role as their work is vital for a successful online presence. While SEO helps in driving traffic to your site, the designing part helps in grabbing the attention of the users.

Even though both are essential for the success of a website, yet they employ very different techniques and ideas.

Designing Part

Any experienced web designing company, whether based in the UK, the USA or Asia, would keep one objective in common while designing a web site – and that that is what the purpose of the web site and who is it being made for.

In keeping with Web 2.0 trends, a web site today needs to be designed keeping in view the users' perspective. It is a user-driven economy on the web now and all web sites must conform to what … Read More

Hiring a Marketing Expert Vs Doing It Yourself

Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing strategy can help businesses grow and enjoy more success.

However, many small business owners hesitate to hire professional marketers to handle their marketing campaign. It could be lack of trust, no budgetary means for it, or that they feel it’s a manageable task. In the end, they struggle to share responsibilities and delegate tasks while they run a business; which means they don’t outsource marketing and rely on inexperienced in-house employees to plan and implement the strategies that they end up overseeing.

Why Hiring a Marketing Expert can Help

Modern marketing is an expansive field, … Read More

Different Types of Websites For Different Types of Businesses

I think the following statement will probably cost me many followers, but this is my personal view and I feel strongly about it.

In the internet world there are only two types of websites. Those that work and those that do not. My opinion is that if websites are not designed with the customer in mind, they are definitely doomed and will more than often fail to deliver what the client requires.

However those that do work can be broken up into a few different types of websites. These are brochure type websites, more commonly referred to as static website, dynamic or content management websites, eCommerce websites, community and directory listing websites, portal and search engines.

In this article I would like to review the first three, as these are the most commonly used, where as the later two are used to either list actual websites or to search for … Read More