Hiring a Marketing Expert Vs Doing It Yourself

Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing strategy can help businesses grow and enjoy more success.

However, many small business owners hesitate to hire professional marketers to handle their marketing campaign. It could be lack of trust, no budgetary means for it, or that they feel it’s a manageable task. In the end, they struggle to share responsibilities and delegate tasks while they run a business; which means they don’t outsource marketing and rely on inexperienced in-house employees to plan and implement the strategies that they end up overseeing.

Why Hiring a Marketing Expert can Help

Modern marketing is an expansive field, and it includes everything from digital marketing online to traditional offline marketing. Business owners rarely have enough time to learn different marketing techniques and understand how to implement them well on their platforms. All kinds of businesses, especially small companies, can benefit from professional assistance. Here are some reasons why hiring a professional is a good idea:

1. To Navigate the Complexities of Modern Marketing Strategies

Modern marketing strategies involve a wide range of techniques, tools, skills, and platforms, which is why people work in teams to implement it. The digital marketing team includes professionals with different skills and qualifications who handle different tasks. These strategies are just too complex for a single person to manage, even if they’re qualified in the field. Even the simplest marketing strategy requires steps like:

  • Establishing Your Audience
  • Branding the Service for the Audience
  • Graphic Design & Collateral Creation
  • Creating a Website that Sells
  • Making the Website SEO Friendly
  • Promoting the Website
  • Creating Social Media Profiles
  • Establishing Brand Presence
  • Generating Content
  • Creating Ads for Paid Platforms
  • Managing Ad Spend
  • Managing Authoritative Links to the Website

All of these things require different skills and most business owners have to invest time to learn these skills if they want to handle marketing without professional assistance.

2. To Create Content that Establishes Industry Authority

Content is an important aspect of modern marketing strategies because it helps establish authority in the industry, engages with customers, distributes information regarding products and services, and include keywords to catch the attention of search engines. The Internet is saturated with content, so users are very selective about what they read. It’s not enough to just create generic content and include relevant keywords in the text. The content should provide the target audience with significant value.

  • Content should be well-written with sound grammar and spelling.
  • All the information should be current and relevant to the keywords included in the text.
  • The content should be in long-form and range from 1,000 to 2,000 words. The average word count of the web pages search on the first search engine results page is 1,890.
  • The keywords

Different Types of Websites For Different Types of Businesses

I think the following statement will probably cost me many followers, but this is my personal view and I feel strongly about it.

In the internet world there are only two types of websites. Those that work and those that do not. My opinion is that if websites are not designed with the customer in mind, they are definitely doomed and will more than often fail to deliver what the client requires.

However those that do work can be broken up into a few different types of websites. These are brochure type websites, more commonly referred to as static website, dynamic or content management websites, eCommerce websites, community and directory listing websites, portal and search engines.

In this article I would like to review the first three, as these are the most commonly used, where as the later two are used to either list actual websites or to search for websites.

I do not like to refer to websites as static websites, but would rather see them as brochure or informational websites. These are the most basic websites which are used to provide the customer with information on your business services or products and would at a bare minimum consist of a home or landing page, contact page and then one or more pages describing your services or products. These websites require a web development company to do all the web development work and the publishing of the content and also any future changes or additions to the website.

Dynamic or content management websites are those that allow the owner and / or customers to dynamically add or change the content of the website. There is still a portion that would require web development, especially the initial setup and some of the ongoing technical changes, but as the owner becomes more and more comfortable, even some of these technical actions can be done by the owner.

For clients that would like to either provide more detailed information on their products or services or that would like to actually sell their products or services online, an eCommerce website is the answer. Here you can either create a catalog type website, without any shopping cart or payment functionality. This will allow the customer to browse, search and obtain more detail about every product without the option to purchase. An addition to this is where the owner of the website allows for online purchases, immediate secure payment via credit card, PayPal or EFT and products are then dispatched via the back office functionality provided within the website.

So, even if you only want to promote yourself, your business or if you want to have a fully automated online business, there is a website for everyone's requirements. …