Practical Tips for GEO-Targeting SEO

Research indicates that customers found that those campaigns optimized with GEO-targeting results in mind are more successful than the SEO point of view.

SEO, the acronym of Search Engine Optimization, is the process and techniques that generate quality web traffic from search engines. Web traffic, in natural, has no physical boundary. A gift or an auction website may get visitors from Boston, London, Paris or Hong Kong. Visitors around the world not only use different languages, but also have different tastes for layout, navigation and styles. Along the general web design and SEO principles that have proven to work well in bringing search traffic, a few tips for GEO-targeting SEO will increase the chance of success for businesses that promote their businesses online across regions of different culture background.

1. GEO-targeting Design

Websites targeting multiple GEO regions may have a few versions of the site. And each version targets one particular language. For the same version, the page may be configured according to the location automatically. It's a common practice to use IP address to identify the geo region of a visitor. For design of each version, make sure to work closely with the designers who really know about that market. The design of the website should suit the style and taste of the local users. A website targeting US market has much better chance of success if a Boston web design company is involved, rather than a web design firm from India. Geo-targeting depends on the user's settings. As an example, an English web site may display different versions according to the user's location, whether Canada, Australia or the United Kingdom, since Geo-targeting identifies the user's keyword settings, language, and location.

2. GEO-targeting Promotion

All major search engines serve the search results based on both what users are looking for (the quires) and where they come from (location). In fact, major search engines Google, Yahoo Search !, and Microsoft's Live search all have a different version of the main search engine for either major language or a country. A searcher from UK will see the different search results from a searcher from Australia even though they use the same search engine and search for the same term. Search engines rank pages according to what kind of links a site is pointed and where the links are from. If a website site gets most of links from UK, the site will rank well when UK users look for information in a search engine. If you're not located in the GEO market you target, work with a local SEO firm is productive and rewarding. A Boston internet marketing company that really knows about Boston SEO will do a lot better job for acquiring links from either US sites or Boston local websites.

3. GEO-targeting Analysis

GEO-targeting SEO does not end at SEO-targeting promotion. To fully understand visitor behaviors of each GEO market, try using geographic Meta data for accurate results.
Several Boston Internet marketing companies have used web analytic software and …

Secure Your Internet and Wi-Fi

I have touched on this in past articles. Now there are Smart speakers with Alexa, Siri and Google built in I thought I would give you some suggestions on how you can protect and secure yourself.

It is important to recognize that all your smart appliances must go through some type of router before getting to your device. The router will then allow you to connect either through hard wire or Wi-Fi. Hard wire would be faster and more secure; however, Wi-Fi is easier and found in more devices. In either case make sure that your router has a strong password that you created. Make sure that you have the highest-level security for your Wi-Fi such as WPA / WPA2. Also, if your router is more than 5 years old you should consider replacing it with a new modern router. This will ensure that you are using the latest hardware and software security.

Smart speakers are appearing in homes everywhere, they were the highest selling in Amazon this past Christmas season. They are good at playing your favorite music and getting better all the time at following your commands. They can control your alarm system and lock and unlock your front door. Before you allow Alexa, Siri or Google to unlock your front door, ask yourself how secure are them. Can they differentiate your voice form the voice of a stranger? What if you left your house and a stranger came to your front door and said "Unlock the Door" would it unlock? Voice recognition is getting better every day, so test your device before trusting it.

Are smart TV's tracking what you watch? The answer is yes, they can. I have written another article that explains how they do this and more important how you can stop it.

Do you have cameras inside your house? Many of us do. Ask yourself are they secure and how do I prevent them from being taken over by some smart actor. That could put you into a very embarrassing situation.

It is important to carefully investigate every new smart device that you purchase to determine how it works and what data it collects about you. Then secure that device within your home network. If you are not sure about a particular device disconnect it from your home network. Remember, most every device that you have in your home has to go through your router, secure it! …